Saatchi & Saatchi
Global Account Executive – Digital Strategy
I manage different marketing and strategy areas for our P & G Clients, Oral-B and Crest. I am involved with eCRM Content, promotions, Oralb.com, and global content strategy.
Digital Marketing Specialist
I manage all of the marketing efforts in our company including the website, social media, design, videos, email campaigns, and tradeshows to improve brand awareness and lead generation basis. I track all of the marketing and website analytics to produce reports on a monthly basis. I also assist with inventory management planning for ordering parts and sales activities like quotes and purchase orders.
Social Media/Marketing Intern
I interned with this digital marketing firm for about 7 months. I enjoyed my time here very much. I was placed at a client site: Middlesex County Government Office. I helped them promote events and places in the county through marketing and promotional efforts. I assisted with creating content for social media and the website. I managed the Get Outdoors video series where I filmed, edited, and produced the videos for the website and their YouTube channel. I planned a Snapchat geofilter campaign for a large community event. I also produced weekly and monthly analytical reports for the firm and our client to review.
I interned with my University for a school year and it was an amazing experience that I will never forget. I attended many sporting events a month to assist with planinning, promotions and logistics. I was the social media coordinator for a semester. I also managed the Women’s Tennis Team promotions. We helped increase attendance at the matches by the end of the year.
Ceceilyn Miller Institute for Leadership and Diversity in America
Social Media Intern
I interned with this educational institute where I managed all of the social media content on a daily basis for Facebook, Instagram, and Twitter. I created a content calendar for scheduling the posts I created. I managed three of their accounts for the National, Women’s and Pride Conferences. I would highlight different speakers for the events, so attendees would get to know them ahead of time. I also attended live conferences to promote for the future and post media live.
Make Me A Geofilter
Story Time: My family and I were at a wedding and found out the bride’s sister paid $500 for a company to create Snapchat filters for the events of the big weekend. My father and I were in shock because the week before, we had looked online and it was really inexpensive to submit one for approval. When we got back home from the wedding, we created a website and business where we sold Custom Snapchat Geofilters for various events. We designed ones for birthdays, holidays, weddings, sporting events, and so much more!
Mayfront Technologies LLC.
Information Technology and Marketing Intern
Rebranding the company was one of my main tasks where I designed the business cards, folders and marketing material with a new theme. A new logo and tagline were implemented as well. Using Remote Access tools, I would update and install Microsoft Windows applications and antivirus software to client machines. Also, I would generate hardware reports for 70 clients in Microsoft Excel which then were sent over to the owner.