Every company has a brand. Individuals at a company always want to make "on-brand" decision. What even makes a decision an "on-brand" one? Brand Positioning starts with a statement. This statement isn't one you are advertising to the world; it is simply for internal purposes. Though, it is the key statement which everyone should follow when making certain decisions day in and … [Read more...] about It’s All About Your Brand
Master of Science – Digital Innovation in Marketing
