In the past few months, we have learned a great deal about online branding, digital presence and storytelling. Some claim it to be your business' most important element. Your online branding and digital presence allows you to show who your company is and why you do what you do. By doing this, you are able to connect with your prospective leads and hopefully convert … [Read more...] about Branding and Storytelling: Personally
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Google Analytics: a MUST
What do you need to succeed as a business these days? DATA! I believe that EVERY business, especially small to medium businesses, should use Google Analytics. Even large companies such as Uber, Spotify, and Airbnb all use Google Analytics as part of their technology stack. Why should a business use Google Analytics? It is an online platform powered by Google which … [Read more...] about Google Analytics: a MUST
It’s All About Your Brand
Every company has a brand. Individuals at a company always want to make "on-brand" decision. What even makes a decision an "on-brand" one? Brand Positioning starts with a statement. This statement isn't one you are advertising to the world; it is simply for internal purposes. Though, it is the key statement which everyone should follow when making certain decisions day in and … [Read more...] about It’s All About Your Brand
AI Improving Health Care Systems and Beyond
Artificial Intelligence (AI) is the future of technology. AI is growing and developing further each and every day. Dr. Kai Fu Lee, an AI oracle and venture capitalist said, “AI is going to change the world more than anything in history of mankind. More than electricity.” Many industries can benefit from AI such as manufacturing, education, transportation, media, and customer … [Read more...] about AI Improving Health Care Systems and Beyond