Content Marketing and SEO make a great team! There are so many resources available to assist in creating a content marketing strategy. I believe the first part in a content marketing plan should be auditing all existing content your company has created to date. A lot of teams skip this step, but it is essential for you to move on in even creating your strategy. Enhancing … [Read more...] about Content Marketing + SEO = Amazing Team
Does your company have a mobile marketing strategy? If not, start one NOW! Being accessible through mobile allows your business to be available 24/7 to consumers. Below on the left, you can see how many Smartphone Users there are in this world and that if you are a global company, that you need to expand to all countries. The bar chart on the right shows the percent of … [Read more...] about Mobile Marketing Strategy: Required
What is your favorite Social Media network? Why? Mine is Instagram! I prefer it both personally and professionally. Instagram's User Experience is great, in my opinion but it also attracts the "scrolling effect" where you can continuously scroll through your feed or swipe through stories. I like it especially because of how video is becoming more important and valuable in … [Read more...] about Social! Media! Read All About it!
I am always relating lessons and topics we learn in our class discussions and presentations to either my workplace or my personal life. One of my favorite things to do: video editing. I am going to apply the many process improvement techniques to my process of video editing on a weekly basis. I am going to base this off of a Summer 2021 Recap Video. Brainstorming and … [Read more...] about Process Improvement: Video Editing
What is UI? What is UX? Is there a difference? First off, yes there is a distinct difference between the two terms. UI (User Interface) involves typography, images, and other design components that enhance a simple interface. When you are in UI design, you are transforming the wireframing into an organized and graphical project. UI deals with the applications' usability and … [Read more...] about UI/UX Design: The Difference and Best Practices