MS Digital Innovation in Marketing, Fox School of Business, Temple University
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I was born in Queens, New York; my family and I moved throughout and finally settled in the Philadelphia, PA area. I started out as a chemistry major when I joined Temple University. I realized that lab was not for me, so I switched to the Fox School of Business as undecided. My professor in the prerequisite MIS class, who still is a huge influence, convinced me to switch into MIS and here I am.
I graduated from undergrad in Winter 2019. COVID hit a couple months later and the job market became tough for me. So, I decided to go back to Temple. I am currently pursuing a M.S. in Digital Innovation in Marketing (DIM) at the Fox School of Business. I am looking for roles that revolve around analysis and/or marketing; jobs like business analyst, data analyst, product analyst, marketing analyst are to name a few.
Hard and Soft Skills
I believe soft skills are the most underappreciated and yet, most important skill in the business industry. From my experience, I’ve worked with those in the lowest class (Philadelphia Housing Authority) and those in the highest (Union League of Philadelphia). From my experience working in IT and now working with those in the marketing industry from school, I think this combination with the former has given me the ability to work and talk to anyone with any background. Soft skills like communication and empathy will help me work with any stakeholder, and I can be a valuable asset for any company.
Strengths and Weaknesses
- My soft skills. As said before, my soft skills are what define me. I want to make people feel comfortable when they talk to me. I want to ask them questions so I can understand their opinions and where they come from. In a job aspect, this makes me the perfect liaison. I want to understand and extract as much information from everyone I can create clear and defined goals. I learned from my internships how difficult communication is. I even wrote an article about how communication hurts project management. By working in IT, I saw how hard it was to explain issues to people and I needed to breakdown my IT jargon so I can make them understand how an issue happens and teach them how to solve the issue on their own.
- My resourcefulness. For each semester in grad school, the final projects all revolved around a marketing plan with some type of innovation. When we first started the program, I thought I would be a detriment to my groupmates because of my inexperience in marketing. To bail out that inexperience, I used my ability in IT and technology to bolster our group projects to make them stand out in the class. I can use my background to think outside the box and help teams make an amazing deliverable. You can learn more about each semester project and my contribution here.
- My experience. My work experience from my internships was mostly traditional IT like support, help desk and infrastructure. While I appreciate both jobs, I realized that it is something I do not want to do in the future. So now, I’m at a disadvantage because I want to enter the analytics scene with a combination in marketing with little experience. I believe my strengths and experience in the DIM program can help alleviate this, but it is harder to make first impressions when hiring managers look at my resume and see I have minimal experience in the role I’m pursuing.