Since late February, the world has been waiting for April the giraffe to give birth to her calf. Hundreds of thousands of people have been keeping regular tabs on the beloved giraffe, who has been in the late stages of her pregnancy for what seems like a year. And, of course, many are posting their giraffe-related comments, thoughts, hopes, and fears on social media. “When will April give birth?” has been the main question buzzing around on everyone’s newsfeeds and Twitter accounts. Today, April 15, the giraffe finally gave birth in front of over 1.2 million viewers.
With all the activity and content shooting around social about the giraffe’s pregnancy, one has to wonder about the data surrounding it. According to Brandwatch.com, who has been tracking the data closely between March 8 and April 3, there have been over 800k mentions and of “April the Giraffe” on social media.
According to their statistics, the audience was 72% female and 28% male. The main interest associated with the comments was family and parenting. There were 142 instances of people predicting the date and time of her birth, most of which predicted April Fool’s Day. Even more so believe it was an April Fool’s joke. March 31 and April 1 had the largest spike in viewership as social users watched to see if these predictions were true.
Now that April has given birth, I will definitely be watching as more data comes to the forefront. I would love to see data on the average amount of time viewers spent per session, total amount of unique viewers from February to April, data on memes, and how much Toys’R’Us made in revenue after becoming a sponsor of the live feed.