Building new content marketing strategies is a key part of my day to day responsibilities at work. I work alongside a Marketing Associate and we plan the strategy together. Part of this process is building and following a marketing calendar. Our company focuses most on maintaining a social media presence. “With over 3.7 billion global users, it’s easy to understand why so many … [Read more...] about Trends in Content Marketing Strategies
E-Portfolio Post
Getting to the Root of the Problem
About a month ago, I started a new job as a Marketing Manager for a company that sells their digital marketing services to multifamily apartment buildings. My previous job was also in marketing in the real estate industry, so the expectations were high. I wanted to bring as much knowledge as I had to the table as well as add some new skills to the marketing team that this … [Read more...] about Getting to the Root of the Problem
Why Human Centered Design Matters
It all starts with people. Humans are the center of design thinking and the key to solving a problem. There is also a difference that a designer must focus on and that is designing for the client’s needs while also thinking about the people who will be using the product or service you are designing for. After that step, this is where customer journey’s come in. “Improving the … [Read more...] about Why Human Centered Design Matters
The Importance of Design Thinking
"Design-thinking firms stand apart in their willingness to engage in the task of continuously redesigning their business…to create advances in both innovation and efficiency—the combination that produces the most powerful competitive edge." -Roger Martin I just started a new job this week and my new marketing team is putting a new process in place and going over how my role … [Read more...] about The Importance of Design Thinking
The Art of Experiential Marketing
Brand activation or PR stunt? A little bit of both? “Sometimes brand experiences need to communicate and convey complex stories and messages - but not always. There’s been a run of clever, incredibly simple, easily accessible and most importantly memorable activations blurring the lines between brand experience, advertising, PR and media.” (thedrum.com, 2010). The brand … [Read more...] about The Art of Experiential Marketing