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Melissa McCusker

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

E-Portfolio Post

Social Media Risks: How to Pivot

November 8, 2020 By Melissa McCusker Leave a Comment

“Social Business Governance (SBG) is an integrated system of people, policies, processes, and practices that defines organizational structure and decision process to ensure effective management of social business at scale,” (Altimeter, 2014). I am a part of the Marketing team at my company, and our social business governance is defined and effective; everyone in my company … [Read more...] about Social Media Risks: How to Pivot

Strategy & Governance in Social Media

October 11, 2020 By Melissa McCusker Leave a Comment

“Social Business Governance (SBG) is an integrated system of people, policies, processes, and practices that defines organizational structure and decision process to ensure effective management of social business at scale,” (Altimeter, 2014). I am a part of the Marketing team at Respage, and our social business governance is defined and effective; everyone in my company knows … [Read more...] about Strategy & Governance in Social Media

Trends in Content Marketing Strategies

September 18, 2020 By Melissa McCusker Leave a Comment

Building new content marketing strategies is a key part of my day to day responsibilities at work. I work alongside a Marketing Associate and we plan the strategy together. Part of this process is building and following a marketing calendar. Our company focuses most on maintaining a social media presence. “With over 3.7 billion global users, it’s easy to understand why so many … [Read more...] about Trends in Content Marketing Strategies

Getting to the Root of the Problem

August 5, 2020 By Melissa McCusker Leave a Comment

About a month ago, I started a new job as a Marketing Manager for a company that sells their digital marketing services to multifamily apartment buildings. My previous job was also in marketing in the real estate industry, so the expectations were high. I wanted to bring as much knowledge as I had to the table as well as add some new skills to the marketing team that this … [Read more...] about Getting to the Root of the Problem

Why Human Centered Design Matters

July 14, 2020 By Melissa McCusker Leave a Comment

It all starts with people. Humans are the center of design thinking and the key to solving a problem. There is also a difference that a designer must focus on and that is designing for the client’s needs while also thinking about the people who will be using the product or service you are designing for. After that step, this is where customer journey’s come in. “Improving the … [Read more...] about Why Human Centered Design Matters

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Recent Posts

  • Social Media Risks: How to Pivot
  • Strategy & Governance in Social Media
  • Trends in Content Marketing Strategies
  • Getting to the Root of the Problem
  • Why Human Centered Design Matters
  • The Importance of Design Thinking

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