“Design-thinking firms stand apart in their willingness to engage in the task of continuously redesigning their business…to create advances in both innovation and efficiency—the combination that produces the most powerful competitive edge.” -Roger Martin
I just started a new job this week and my new marketing team is putting a new process in place and going over how my role will be integrated within the process. This is my first experience being a part of a company that is taking the time to put a process in place moving forward so projects are more streamlined and organized. Same goes for the graphic design process and methods. The process within the marketing team has to be pristine for there to be a successful outcome for client projects.
When taking on a new project as a graphic designer, it is important to start off with going over the design process with your team and work together to find new ways to make your project and company stand out. Process in general was first introduced to me when it comes to design. Design is how and why the product functions and to get to that successful product, you had to have a design process implemented.
“One of the key steps of innovation by design is engagement with consumers. Prototypes are created, and then tested, and then refined. It is essential to do this because it minimizes the risk of product or service failure. Organizations learn what customers want, what they like, and what they will refuse to buy. These insights, which can not be effectively gained from methods such as market research or historical data, are essential for designers.” (McKinney, 2016). Having customers sit in meetings and test out prototypes will make them feel more included and involved in the process, but will also lead to a better solution based off of collaboration.
When the process of a design is well thought out, you can tell that there was a clear theme, everyone was on the same page and prepared to present. “Design thinking is our best tool for sense-making, meaning making, simplifying processes, and improving customer experiences.” (Naiman, 2019). Deign thinking and processes work because when you involve stakeholders in the process of developing solutions to solve their problem, there is a better outcome.
What types of processes are in place in your workplace?