Multiple Social Media Platforms and Process Management By Melissa Newman I work for an in-house marketing department at a local Real Estate company in Bucks County, PA. We have over three hundred agents that we provide traditional and digital marketing solutions for at my branch. We are a small team of five, so our department can become quite busy during peak seasons (mostly … [Read more...] about Multiple Social Media Platforms and Process Management
Social Media
Putting RACI into Practice
I have continuously been working on our agency's social media process for nearly five years. I thought this was absurd when i first thought about it, but now, I'm proud that I haven't left it stagnant; that I've done a yearly decompress and optimize activity, even though I didn't know that's what I should call it! I have finally gotten the process to a pretty good place, but I … [Read more...] about Putting RACI into Practice
From MySpace to Business Process Improvement
From MySpace to Business Process Improvement By Melissa Newman My relationship with Social Media is one that is ever evolving. This relationship is as constant and unpredictable as the platforms can be themselves. As a Millennial, I had the privilege of watching Social Networks launch and gain momentum, but in all honesty, I wasn’t impressed. While my peers were overjoyed … [Read more...] about From MySpace to Business Process Improvement