After reading last week’s article titled, Ending the War Between Sales and Marketing, I thought the word “war” sounded a little dramatic. As I read, it mentioned that “sales departments tend to believe that marketers are out of touch with what’s really going on with customers.” I don’t completely disagree with this statement, but (as a bias marketer) I feel as if the sales team … [Read more...] about CRM: The Bond Between Sales and Marketing Departments
MIS5102: Process Improvement and Innovation
Just another Master of Science – Digital Innovation in Marketing site
