How well do you understand your customer? How well does your customer understand your business? What are your customer’s pain points when they decide they want to purchase a product or service from you? Do you analyze their purchase decision before or after they’ve walked into your establishment? These answers and many more can be found by constructing a thorough customer … [Read more...] about Process Design vs Customer Journey Maps, or do we need them both?
Multiple Social Media Platforms and Process Management By Melissa Newman I work for an in-house marketing department at a local Real Estate company in Bucks County, PA. We have over three hundred agents that we provide traditional and digital marketing solutions for at my branch. We are a small team of five, so our department can become quite busy during peak seasons (mostly … [Read more...] about Multiple Social Media Platforms and Process Management