How well do you understand your customer? How well does your customer understand your business? What are your customer’s pain points when they decide they want to purchase a product or service from you? Do you analyze their purchase decision before or after they’ve walked into your establishment? These answers and many more can be found by constructing a thorough customer … [Read more...] about Process Design vs Customer Journey Maps, or do we need them both?
Process Management
Multiple Social Media Platforms and Process Management
Multiple Social Media Platforms and Process Management By Melissa Newman I work for an in-house marketing department at a local Real Estate company in Bucks County, PA. We have over three hundred agents that we provide traditional and digital marketing solutions for at my branch. We are a small team of five, so our department can become quite busy during peak seasons (mostly … [Read more...] about Multiple Social Media Platforms and Process Management