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MIS5102: Process Improvement and Innovation

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

marketing technology

Marketing Technology and Process Improvement

May 28, 2018 By Stephanie Curry 4 Comments

For my scope of work, process is everything and having the right technology solution behind it is crucial. It’s also important to DO the research on the tech before you spend thousands to millions of dollars implementing it only to find out that it does not work with the processes that you put into place. Technology should be helpful and not a hindrance. I started reading … [Read more...] about Marketing Technology and Process Improvement

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