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MIS5102: Process Improvement and Innovation

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

innovation

An Agile Approach to Launching the Nordstrom Sunglass Application

July 16, 2018 By Nicoli Sinclair 333 Comments

The innovative tech team at Nordstrom, known as the Innovation Lab, went full agile when they launched their sunglasses iPad application to help customer pick the best sunglasses. Many of you are familiar with agile and are using the agile framework or is transitioning from traditional methods such as waterfall to agile. Despite where you may be in your organization, a … [Read more...] about An Agile Approach to Launching the Nordstrom Sunglass Application

If LEGO Can Do Design Sprints, So Can You

July 15, 2018 By Molly Pals 8 Comments

For those of you who aren't familiar with the "Design Sprint", invented and popularized at Google by Jake Knapp, you can learn more about the basics here. The goal of participating in a Design Sprint is to create and test a prototype in 5 days. Seems like a pretty short amount of time to build and test a prototype, right? Well, many companies are implementing the Design Sprint … [Read more...] about If LEGO Can Do Design Sprints, So Can You

AI & RPA: Changing Customer Service

July 3, 2018 By Angi Wesson 28 Comments

When it comes to customer service and process, we have grown up with humans assisting and supporting our needs, along with them setting the schedule for the service process. Welcome to the show AI and RPA. Artificial intelligence (AI) and robotic process automation (RPA) are the next wave of customer service process. What is RPA? According to Pega.com, robotic automation … [Read more...] about AI & RPA: Changing Customer Service

Marketing Technology and Process Improvement

May 28, 2018 By Stephanie Curry 4 Comments

For my scope of work, process is everything and having the right technology solution behind it is crucial. It’s also important to DO the research on the tech before you spend thousands to millions of dollars implementing it only to find out that it does not work with the processes that you put into place. Technology should be helpful and not a hindrance. I started reading … [Read more...] about Marketing Technology and Process Improvement

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