The innovative tech team at Nordstrom, known as the Innovation Lab, went full agile when they launched their sunglasses iPad application to help customer pick the best sunglasses. Many of you are familiar with agile and are using the agile framework or is transitioning from traditional methods such as waterfall to agile. Despite where you may be in your organization, a … [Read more...] about An Agile Approach to Launching the Nordstrom Sunglass Application
innovation
If LEGO Can Do Design Sprints, So Can You
For those of you who aren't familiar with the "Design Sprint", invented and popularized at Google by Jake Knapp, you can learn more about the basics here. The goal of participating in a Design Sprint is to create and test a prototype in 5 days. Seems like a pretty short amount of time to build and test a prototype, right? Well, many companies are implementing the Design Sprint … [Read more...] about If LEGO Can Do Design Sprints, So Can You
AI & RPA: Changing Customer Service
When it comes to customer service and process, we have grown up with humans assisting and supporting our needs, along with them setting the schedule for the service process. Welcome to the show AI and RPA. Artificial intelligence (AI) and robotic process automation (RPA) are the next wave of customer service process. What is RPA? According to Pega.com, robotic automation … [Read more...] about AI & RPA: Changing Customer Service
Marketing Technology and Process Improvement
For my scope of work, process is everything and having the right technology solution behind it is crucial. It’s also important to DO the research on the tech before you spend thousands to millions of dollars implementing it only to find out that it does not work with the processes that you put into place. Technology should be helpful and not a hindrance. I started reading … [Read more...] about Marketing Technology and Process Improvement