• Skip to main content
  • Skip to primary sidebar
  • Home
    • Instructor e-Portfolio
  • Master Schedule (Shared)
    • WebEx – Meetup (Shared)
    • WebEx – Learnathon (Shared)
  • Course Structure
    • Overview
    • Course Materials
    • Grading and Policies
    • Participation (Shared)
  • Course Work
    • Submission Deadlines (Shared)
    • In-Class Exercises
    • Case Study Submission
    • Case Questions
    • Learn IT: Project Management Simulation
    • e-Portfolio (Shared)
    • Final Project (Shared)

MIS5102: Process Improvement and Innovation

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Business Process Improvement

David’s Bridal Return Policy Nightmare

June 17, 2018 By Molly Pals 2,769 Comments

Over the course of the last year I've been a bridesmaid in three separate weddings, all of which required me to buy a dress from David's Bridal.  In my opinion, David's Bridal has a ton of problems associated with the customer journey.  Some of these include website experience that isn't very user friendly, a lack of documentation on policies for customers, typically unfriendly … [Read more...] about David’s Bridal Return Policy Nightmare

Multiple Social Media Platforms and Process Management

June 16, 2018 By Melissa Newman 19 Comments

Multiple Social Media Platforms and Process Management By Melissa Newman I work for an in-house marketing department at a local Real Estate company in Bucks County, PA. We have over three hundred agents that we provide traditional and digital marketing solutions for at my branch. We are a small team of five, so our department can become quite busy during peak seasons (mostly … [Read more...] about Multiple Social Media Platforms and Process Management

Zara’s Robots, Automating the Pickup Process

June 15, 2018 By Nydrea Gause 13 Comments

BOPIS (buy online, pick-up in store) or the click and collect concept, have been around for some time now. A customer will place an order online, then head to the brick-and-mortar store to pick up the merchandise, either at the checkout line or customer service. The process of BOPIS is now changing and evolving, with the use of automated pickup concepts. Zara, a fashion … [Read more...] about Zara’s Robots, Automating the Pickup Process

Who’s your customer?

June 9, 2018 By Kiersten Shank 2 Comments

Last class we were charged with reading Using Customer Journey Maps to Improve Customer Experience by Adam Richardson, and a light bulb went off for me. I say this because within my company, our “customers” may not be our end user. The end users are one customer, certainly, but we can’t forget about the sellers of our product, who, as the Digital Team, we are charged with … [Read more...] about Who’s your customer?

Unlocking the Magic of Processes with Disney

June 7, 2018 By Christine May 6 Comments

Last night in our breakout session, a group member brought up that she has an upcoming trip to Disney. We all started chiming in with our own associations with Disney. And the more I thought about it, the more I realized that Disney is the king of continual process improvement. If you haven’t been on a Disney vacation in the past few years, then you may not be familiar with … [Read more...] about Unlocking the Magic of Processes with Disney

Next Page »

Primary Sidebar

Who’s Online

There are no users currently online

Categories

  • Tips
  • Uncategorized

Recent Posts

  • Watson doesn’t do health
  • AI and Cybercrime
  • Being Agile for Customers
  • Finding progress in the failure of AI
  • Should we succumb to Scrum?

Recent Comments

  • Kepala Bergetar on Challenges While Creating a Customer Journey Map
  • Tamildhool Watch Live on Challenges While Creating a Customer Journey Map
  • University Deadlines Approaching? Alternatives to IELTS on When a “fast-track process” takes forever to implement
  • Best Laptops on RAPID vs. RACI
  • jhon K on David’s Bridal Return Policy Nightmare

Tags

5102 automated automation BlueEdge BOPIS Brand business process Business Process Improvement buy online Customer Experience Customer Journey Customer Journey Map customer journey mapping Engagement Entertainment Facebook fashion innovation Instagram Marketing marketing technology Millennial MySpace Out of Box Experience Process processes process improvement Process Improvement and Innovation Process Management process mapping Project Management RACI RAPID Real Estate reatail Sales and Maketing SEO Social Connection Social Media Social Media Copy Social Media Managment The Waterfall Method user journey Work Breakdown Structure Workflow

Copyright © 2023 · Christine May
Disclaimer: The information included in e-portfolios are posted and maintained by the applicable student. Temple University makes no representation as to the accuracy or currency of this information.