After reading last week’s article titled, Ending the War Between Sales and Marketing, I thought the word “war” sounded a little dramatic. As I read, it mentioned that “sales departments tend to believe that marketers are out of touch with what’s really going on with customers.” I don’t completely disagree with this statement, but (as a bias marketer) I feel as if the sales team … [Read more...] about CRM: The Bond Between Sales and Marketing Departments
automation
Zara’s Robots, Automating the Pickup Process
BOPIS (buy online, pick-up in store) or the click and collect concept, have been around for some time now. A customer will place an order online, then head to the brick-and-mortar store to pick up the merchandise, either at the checkout line or customer service. The process of BOPIS is now changing and evolving, with the use of automated pickup concepts. Zara, a fashion … [Read more...] about Zara’s Robots, Automating the Pickup Process