It's a question that I have to deal with all too often. When it comes to open rates, there's a huge variety of reasons why they could be declining. Many people are inclined to treat the symptoms of a declining open rate (change subject lines, provide more engaging content, etc.) but they never actually find the underlying reason. That's why Root Cause Analysis is so … [Read more...] about Why Did My Email Open Rate Decline?
When diving into our “A short course in project management” reading this week, I was intrigued by the critical roles that triple constraints play. Even though I don’t work at your typical business office, we have faced many situations where our project triangle has shifted due to a constraint. For example, a situation that immediately comes to mind is back in 2015 when we found … [Read more...] about Classic Case of Triple Constraints
My office has experienced an unusual amount of staff turnover in the past three months. A few staff that left had been with the organization for less than a year. As one of three primary hiring managers, this lead to some deep reflection on what do we need to do to better recruit and retain staff. After reviewing some feedback from exit interviews, we determined that we … [Read more...] about Is it a task or is it a project?
As a Product Analyst for my organizations digital tools, I’ve taken on the role of a Project Manager for enhancements involving our digital portal. After reviewing the system development stages in the article “System Development Life Cycle” by Russell Kay, I’ve realized that I’ve unknowingly taken part in all of the stages outlined. My thoughts and experiences on each of the … [Read more...] about The Waterfall Experience
It’s crunch time for a new technology project in my world and we need your last minute help to finish on time. Our service team of sales, marketing, operations and technology professionals can’t seem to agree on the singular goal for a new reporting system set to launch at the beginning of the next month. Looking at the constraints we’re facing right now… the scope changes seem … [Read more...] about Hey Mom & Dad – Please send more money.