The cases are integral to achieving course goals. You are expected to read the case with a particular focus on the set of questions provided by me for each case. The questions help integrate course concepts and reading; the questions will also drive our in-class discussion during the “Learnathon” sessions. The “answers” to the questions can be found by reviewing the case and the reading materials.
For the analysis, you should look at the “story” of the case as a whole – view it from the perspective of the broader course concepts. You don’t need to address every item from the set of case questions, but you should create an insightful analysis of the key issues using the questions to guide your thinking.
You’ll submit your analysis as a PowerPoint deck. There is no one particular style for a good case study analysis, but the following components reflect the minimum acceptable standard:
- Limit yourself to 7 slides, including a title slide with the case title and your name.
- Cite specific details regarding key facts and issues of the case. Instead of general observations that apply to any problem, use details from the case study itself. Analyses, observations, and suggestions should be tied directly to those details.
- Use the notes section (in PowerPoint) to expand upon your points and provide supporting detail. This shouldn’t be more than a few sentences per slide, and can be in the form of bullet points.
- You should draw on the other readings in the course to inform and support your arguments. Consider using evidence from beyond the course, such as outside research.
- Take a stand. After analyzing the details of the case study, provide a clear opinion regarding your answers to the case questions. Your analysis should provide some advice to managerial decision-makers that can be applied to other situations beyond this case.
- Provide a balanced perspective. Consider both the pros and cons of your opinion or recommendation. What are the potential issues with your solution and conditions that should be in place for your recommendation to be successful.
- Less text is often better – you don’t need to spell everything out on the slide. Use visuals whenever you can.