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MIS5102: Process Improvement and Innovation

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Morgyn Seigfried

Classic Case of Triple Constraints

July 22, 2018 By Morgyn Seigfried 7 Comments

When diving into our “A short course in project management” reading this week, I was intrigued by the critical roles that triple constraints play. Even though I don’t work at your typical business office, we have faced many situations where our project triangle has shifted due to a constraint. For example, a situation that immediately comes to mind is back in 2015 when we found … [Read more...] about Classic Case of Triple Constraints

Shopping at Ikea: A Roller Coaster Ride

June 6, 2018 By Morgyn Seigfried 22 Comments

When reading “Using Customer Journey Maps to Improve Customer Experience,” my mind immediately went to Ikea and the roller coaster customer journey that it provides. You walk in the store and everything looks fabulous, leading you to immediately forget the nightmare that will take place once you get the furniture home or possibly even sooner at the self-service station. You … [Read more...] about Shopping at Ikea: A Roller Coaster Ride

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