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MIS5102: Process Improvement and Innovation

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Melissa Newman

Multiple Social Media Platforms and Process Management

June 16, 2018 By Melissa Newman 21 Comments

Multiple Social Media Platforms and Process Management By Melissa Newman I work for an in-house marketing department at a local Real Estate company in Bucks County, PA. We have over three hundred agents that we provide traditional and digital marketing solutions for at my branch. We are a small team of five, so our department can become quite busy during peak seasons (mostly … [Read more...] about Multiple Social Media Platforms and Process Management

From MySpace to Business Process Improvement

May 19, 2018 By Melissa Newman 14 Comments

From MySpace to Business Process Improvement By Melissa Newman My relationship with Social Media is one that is ever evolving. This relationship is as constant and unpredictable as the platforms can be themselves. As a Millennial, I had the privilege of watching Social Networks launch and gain momentum, but in all honesty, I wasn’t impressed. While my peers were overjoyed … [Read more...] about From MySpace to Business Process Improvement

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