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MIS5102: Process Improvement and Innovation

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Jaclyn Scarborough

Finding progress in the failure of AI

July 24, 2018 By Jaclyn Scarborough 2 Comments

Finding progress in the failure of AI

Just like our dear-old Watson failed at the Jeopardy 'U.S. Cities' question, Melbourne University has also failed in the Artificial Intelligence project - yet not in the same way. While Watson failed because its process did not take the question category into account in its question analysis, Melbourne University has developed the Biometric Mirror that fails as it judges your … [Read more...] about Finding progress in the failure of AI

My First Step in overcoming the Sales and Marketing Divide

June 19, 2018 By Jaclyn Scarborough 5 Comments

My First Step in overcoming the Sales and Marketing Divide

I couldn't have read 'Ending the War Between Sales and Marketing' by Philip Katler, Neil Rackham, and Suj Krishnaswamy, at a better time. My company's marketing department has just worked with sales to define our roles in our opportunity funnel. While it will be challenging to shift to this new arrangement, both departments now have a clear understanding of when the trade off … [Read more...] about My First Step in overcoming the Sales and Marketing Divide

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