I generally try not to read the news because it's usually a mix of sad stories and political chaos- but I came across this article today that I thought was relevant to the class. The Trump Administration has been plagued by a lot of things - uncertainty, media scrutiny, scandals, and politicians departing office faster than they can get sworn in. However, when it comes to … [Read more...] about Trump Improves Supreme Court Nomination Process (yes, really)
Customer Journey Mapping – Where to Start
I'm really interested in the entire concept of creating a customer journey when looking at one's product/service/website etc. I think it takes a relatively simple concept that we often hear ("Put yourself in the customer's shoes!" "Think like the customer!" etc) and defines it in a way that can be adapted to various businesses. However, while the concept seems simple, creating … [Read more...] about Customer Journey Mapping – Where to Start