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MIS5102: Process Improvement and Innovation

Just another Master of Science – Digital Innovation in Marketing site

Fox School of Business

Brittany Wilson

Amazon Prime Day, a prime fail.

July 24, 2018 By Brittany Wilson 6 Comments

Amazon Prime Day, a prime fail.

Every year Amazon Prime members wait for the day when they can be even more so glued to their computers. This years Prime day was actually a day and a half long due to pass success of the gazillion dollars amazon makes on the day. Users are anxious to get their hands on the lightning deals where only a product is available for only so long and there is only a limited number … [Read more...] about Amazon Prime Day, a prime fail.

When a “fast-track process” takes forever to implement

June 19, 2018 By Brittany Wilson Leave a Comment

When a “fast-track process” takes forever to implement

Process improvement and innovation have become part of job responsibilities. And as the new in-house shall we say "technical solutions" team for the consumer marketing group I have a lot going on in the realm of process changes. Some are related to implementing to technology, some on manipulating current technology and others just trying to get things done faster, so for … [Read more...] about When a “fast-track process” takes forever to implement

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