MIS5102: Process Improvement and Innovation

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Fox School of Business

An Agile Approach to Launching the Nordstrom Sunglass Application

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The innovative tech team at Nordstrom, known as the Innovation Lab, went full agile when they launched their sunglasses iPad application to help customer pick the best sunglasses. Many of you are familiar with agile and are using the agile framework or is transitioning from traditional methods such as waterfall to agile. Despite where you may be in your organization, a refresher of the Agile Manifesto is always good to revisit when launching a new product, and you can see it in motion during the Nordstrom launch.

The Agile Manifesto goes like this:

Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on
the right, we value the items on the left more.”

When the Innovation Lab at Nordstrom started this project, they only had an idea in mind, and since they work in one-week sprints, they only had a week to deliver a valuable product for the customer. However, to know what works for the customer they needed to conduct research. Instead of drawn-out surveys or focus groups that can be timely and costly, they decided to go straight to the customer making this project a perfect candidate for the agile framework. The team decided to take their idea to the store where the customer is and use customer feedback, observations and interactions on-site to design, implement and ultimately launch the sunglass application.

The project began by setting up a work space in the store without being disruptive to daily operations. The team then jumped right in to communicate with customer to map out user stories or product features to build in iterations. Each feature was built into a shippable product that could be tested onsite by the customer, changed if needed and re-tested until the feature met the needs of the customer. Through this repetitive process of interacting with customers, creating and testing working software features, collaborating and responding to the changes requested by the customers, they were able to launch the application by the deadline and to the satisfaction of the customer and stakeholders.

Here is a glimpse of the entire project and the agile framework in action.

https://youtu.be/szr0ezLyQHY

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