Last night in our breakout session, a group member brought up that she has an upcoming trip to Disney. We all started chiming in with our own associations with Disney. And the more I thought about it, the more I realized that Disney is the king of continual process improvement. If you haven’t been on a Disney vacation in the past few years, then you may not be familiar with Disney’s MagicBands.
What is a MagicBand you ask?
Disney has eloquently defined MagicBands as:
Your Key to a More Carefree Visit
MagicBands and cards are secure all-in-one devices that allow you to effortlessly access the plans and vacation choices that you’ve made with My Disney Experience.
MagicBands are colorful, waterproof wristbands—resembling a watch or bracelet—that you can quickly and easily touch to a sensor called a touch point. Cards work in a similar fashion, but physically resemble a plastic credit card or driver’s license. Both MagicBands and cards allow you to travel lighter throughout your vacation.
You can use your MagicBand or card to: