I began my journey as a digital marketing professional in 2012 when I was hired as a marketing coordinator for CORDURA(R) brand fabrics. In this role, I was in charge of managing digital assets, website content, analytics, and brand protection. As I grew, the role grew, and I became the digital marketing specialist for our brand. Soon thereafter, I found myself working to develop digital marketing strategy heavily dictated by our data and analytics. Recent projects include leading the build of the CORDURA(R) brand digital asset management system (DAM), launching the digital presence for CORDURA(R) brand’s newest brand campaign, and leading the build of CORDURA(R) brand’s new website. Throughout the website build process, I was able to attain skills in persona development, journey mapping, wire framing, creative comps, content/copy creation, user testing, user experience, SEO strategy, and google analytics requirements.