All things digital capture my attention. I have a knack and passion for using data to dictate a marketing strategy, and believe in doing everything with a clear purpose and goal. My professional motto should probably be “everything needs to happen with a good reason.” If we can’t identify a strong end goal for an initiative – I say chuck it. My most recent interests and projects include website design management, UX strategy, and mapping out extensive SEO strategy.
On a more personal note, I am a wife and mom of two little ones. Over the last few years, I’ve found myself with a decent obsession for baking and gardening. The science behind both of these activities is fascinating to me, and when I accomplish something correctly- its pretty satisfying. I am also proud to be a wish granting volunteer for Make-a-Wish Georgia, which I believe is one of the best non-profits out there.