@yue-sheng
Active 3 years, 5 months ago-
Yue Sheng posted a new activity comment 3 years, 11 months ago
Thank you for your comment, Nathaniel! I agree with you that Krug’s ‘Don’t make me think’ theory is a great guidance for building an effective website. If we think the brand’s page -> social media marketing -> potential customers/audience -> brand’s site as an operational cycle, both home site and digital channels should be well designed in order…[Read more]
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Yue Sheng posted a new activity comment 3 years, 11 months ago
Hi Kat, thanks for providing the conversion rates related to personalized message/emails! It is convincing and really pointing to the importance of personalization in marketing tactics. I always prefer to receive personalized email tailoring my specific needs and it encourages me to react to the delivered coupon or sales. I agree with you that the…[Read more]
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Yue Sheng wrote a new post, Integration of Novel Technologies to Improve Business Process, on the site Yue Sheng 3 years, 11 months ago
Business process includes management processes (corporate governance and strategic management), operational processes (purchasing, manufacturing, marketing, and sales), and supporting processes (accounting, […]
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Yue Sheng posted a new activity comment 3 years, 11 months ago
A nice post, Jeremy! I think this is a perfect example for customer journey mapping (CJM). As Samaritans is a unique charity that provides support to people who are struggling to cope, it is a service totally dependent upon customer experience (CX). In order to help every customer who has trouble in his/her life, the business process has to be…[Read more]
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Yue Sheng wrote a new post, Improving Efficiency of Sending Personalized Emails with Marketing Automation, on the site Process Improvement and Innovation MIS5102 Summer 2019 3 years, 11 months ago
Although marketing technologies cannot fully cover entire customer lifecycles yet in most organizations, emerging marketing automation has been able to improve efficiency in certain business processes and […]
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Hi Kat, thanks for providing the conversion rates related to personalized message/emails! It is convincing and really pointing to the importance of personalization in marketing tactics. I always prefer to receive personalized email tailoring my specific needs and it encourages me to react to the delivered coupon or sales. I agree with you that the email automation software will not leave the marketers free. The launch of marketing automation platforms is probably a lot more difficult than most people think. Marketers have to work closely with software technicians to ensure a successful operation and maintenance of the automation platforms, in order to improve the design of personalized messages, deliver behavioral emails, and enhance the customer experience and engagement.
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Yue Sheng wrote a new post, Fundamental Elements Needed for Building a Website with Good Discoverability, on the site Yue Sheng 4 years ago
Digital marketing is all about driving organic traffic to brand sites and improving conversion rate. That means companies or organizations have to build a website with good discoverability and perform […]
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Yue Sheng wrote a new post, Building a Good Website as the First Step in Digital Marketing, on the site User Experience Design MIS5109 Summer 2019 4 years ago
After two semesters’ studies on digital marketing, we have got pretty good ideas about the importance and methods of doing digital marketing in nowadays digital environment. However, marketers have to make s […]
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Thank you for your comment, Nathaniel! I agree with you that Krug’s ‘Don’t make me think’ theory is a great guidance for building an effective website. If we think the brand’s page -> social media marketing -> potential customers/audience -> brand’s site as an operational cycle, both home site and digital channels should be well designed in order to improve the business process. Thus, greater user experience (UX) and customer experience (CX) can be achieved along this business process to improve engagement and conversion rate.
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Yue Sheng and
Nicolas Coia are now friends 4 years ago
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Yue Sheng wrote a new post, InnovationNow! Digital Platform Can Reduce Food Waste and Help Hungry Students, on the site Yue Sheng 4 years ago
When I scanned the popular wicked problems, two of them caught my eyeballs: food waste and ever-increasing college tuition (including related problems due to the high cost of college).
Food waste is a huge […]
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Yue Sheng wrote a new post, Innovation Now! Blockchain Will Disrupt the Supply Chain of Cosmetics, on the site Yue Sheng 4 years ago
As safety concerns rise, one of the most important questions that people wonder whenever they use cosmetic products is “where does the product come from?”. When a problem occurs related to the quality of con […]
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Yue Sheng wrote a new post, Entertainment Robots Can Improve the Waterpark Experience in Great Wolf Lodge, on the site Yue Sheng 4 years ago
Last weekend I took my daughters to Great Wolf Lodge at Poconos, the indoor waterpark and dry-land adventures for kids and families. I have to say it was a wonderful experience and all of us enjoyed the slide, […]
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Yue Sheng wrote a new post, Listening and Responding to Target Audience – the Key to Successful Social Media Marketing, on the site Yue Sheng 4 years ago
The social marketing cycle starts with social listening, which is also the critical success factor (CSF) of digital marketing strategy using social media. Customers or potential consumers evaluate […]
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Yue Sheng wrote a new post, How to Address ‘Market Failure’ in Information Goods Industry?, on the site Yue Sheng 4 years ago
The technological advancement has brought us into an information age where data and information represent business asset as well as new source of revenues (Ref. 1). Information goods include a wide range of […]
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Yue Sheng wrote a new post, What Customers Can Do to Protect Themselves from Data Breaches?, on the site Yue Sheng 4 years ago
As big data and analytics is gaining momentum to provide valuable business insights, the risk associated with data breaches has been rising as well with the rapid increase of massive data volume. A recent […]
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Yue Sheng wrote a new post, Innovation Now! Coca-Cola Leverages Digital to Reach ‘Beyond the Real Thing’, on the site Yue Sheng 4 years ago
I think when we talk about digital branding and marketing, the ‘digital’ means much more than ‘digital channels’ and ‘social media’ although they are the most pervasive and affordable tools for marketers. […]
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Yue Sheng wrote a new post, Align Your Marketing Tactics with the Right Social Channels, on the site Yue Sheng 4 years, 1 month ago
Digital marketing & branding is an on-going trend in modern business as the digital channels and data are viable to access. It is vital to align your marketing tactics with the right social media because […]
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Yue Sheng wrote a new post, What Customers Can Do to Protect Themselves from Data Breaches?, on the site Business Intelligence MIS 5101 Spring 2019 4 years, 2 months ago
As big data and analytics is gaining momentum to provide valuable business insights, the risk associated with data breaches has been rising as well with the rapid increase of massive data volume. A recent […]
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Yue Sheng and
Sheri Lambert are now friends 4 years, 2 months ago -
Yue Sheng posted a new activity comment 4 years, 2 months ago
Hi Jeremy, that is a good point. For a long time, Coca-Cola has different cans or even slightly varying flavors in different provinces in China just to tailor demographics across the country. However, that does not seem true in USA. This phenomenon is well consistent with your statement. It is hard for Coca-Cola to convince ‘healthy’ pop…[Read more]
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Yue Sheng posted a new activity comment 4 years, 2 months ago
Hi Cliff, thanks for your comment! I am willing to try out the cool Coca-Cola product too, because the AR technology really enhances the attractiveness of the cans and the drink. As a powerful approach to promote branding, Coca-Cola has also partnered with NASCAR to provide racecar fans with superior visual experience empowered by cutting-edge…[Read more]
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