@yue-sheng
active 6 months, 3 weeks ago-
Yue Sheng wrote a new post, Team Meeting (w/advisors) 12/4, on the site BranchLabs 7 months ago
Attendees:
Gretchen, Christine, Colleen, Akasha, Jane, Collie
General Notes:
Reviewing Deck with Collie; feedback – very thoughtful
How are we showing the competitors in the deck? Leave ico […] -
Yue Sheng wrote a new post, Team Meeting 12/3 w Becca, on the site BranchLabs 7 months ago
Attendees:
Gretchen, Christine, Colleen, Akasha, Justin, Becca
General Notes:
Overview of Deck. Becca thinks it’s in good shape. Ending on pricing/added value is a punchy way to end presenta […]
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Yue Sheng wrote a new post, Connecting Innovative Digital Marketing with Business Objectives, on the site Yue Sheng 7 months, 3 weeks ago
Through the DIM program, I have learned a lot about innovative digital marketing. The rapid evolving technology has drastically shifted the scenario of modern marketing, making an increasing fraction of the […]
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Yue Sheng wrote a new post, Team Meeting (w/ advisors) 11/5, on the site BranchLabs 8 months ago
Attendees:
Christine, Colleen, Akasha, Jane, Justin, Amy, Becca
General Notes:
Amy’s comments
Slides and design in the deck is good
It’d be better to condense the deck
May need to dig deep […] -
Yue Sheng wrote a new post, Team Meeting (w/ advisors) 10/28, on the site BranchLabs 8 months, 1 week ago
Attendees:
Gretchen, Christine, Colleen, Akasha, Jane, Justin, Collie
General Notes:
Collie’s feedback on the presentation pitch deck. Recommends we should connect with them emotionally. Possibly r […]
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Yue Sheng wrote a new post, Social Media Strategy in Digital Marketing, on the site Yue Sheng 8 months, 2 weeks ago
The availability of social medium platforms has made them a collaborative tool to distribute press release and official communication. Although social media are not intended to allow direct communication with […]
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Yue Sheng posted a new activity comment 8 months, 2 weeks ago
Hi Crystal, thanks a lot for your valuable comment! You got a good point that the co-authored or co-created content really reinforces the engagement with brands. With many-to-many interactions, the story making process is a lot more efficient than the traditional one-to-many storytelling. The social media serve as an effective delivery mechanism…[Read more]
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Yue Sheng wrote a new post, Lyft on Twitter and L’Oréal on LinkedIn – Successful Branding on Social Media, on the site Social Media Innovation MIS 5603 Fall 2019 8 months, 3 weeks ago
Twitter is a powerful social platform that ensure instant and meaningful conversation between the brands and audience. Studies have shown that 50% of Twitter users follow brands, and the platform drives twice […]
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Yue,
Nice post! I love that you brought up the multiple accounts for Lyft. I always wondered if it’s best to have multiple accounts that served different purposes. Their support account, @AskLyft, is a common account for most businesses to have, but I love how Lyft actively engages with their @lyftdesignteam account. Lyft allows for the audience to contribute to the overall design of the application, while also giving a “behind the scenes” look at what the design team does on a daily basis! These insights will definitely help our capstone group.
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Hi Crystal, thanks a lot for your valuable comment! You got a good point that the co-authored or co-created content really reinforces the engagement with brands. With many-to-many interactions, the story making process is a lot more efficient than the traditional one-to-many storytelling. The social media serve as an effective delivery mechanism for content marketing.
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Yue Sheng posted a new activity comment 8 months, 3 weeks ago
Hello Greg, thanks a lot your valuable comment!
I agree with you that the ‘healthier food’ is the on-going trend in food industry as more people pay more attention to what they eat. With that said, Kraft’s business strategy might need adjustment so that their offerings can cater to the healthier customers. In terms of the mobile strategy to promo…[Read more] -
Yue Sheng wrote a new post, Team Meeting (w/advisors) 10/08, on the site BranchLabs 9 months ago
Attendees:
Gretchen , Christine , Colleen , Akasha , Jane , Justin , Amy , Becca
General info:
Amy’s comments
Digital analysis, well thought out and thorough
Loves ERD & process diagrams […] -
Yue Sheng wrote a new post, Team Meeting 10/7, on the site BranchLabs 9 months ago
Attendees:
Gretchen, Christine , Colleen , Akasha , Jane , Justin
General Notes:
Going over upcoming due dates
Discuss topics to cover with Amy & Becca
Review the data process model o […] -
Yue Sheng wrote a new post, Delicious at Fingertips – Kraft’s Mobile-oriented Digital Branding, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 9 months ago
As modern marketing is increasingly relied on digital, mobile advertising (aka m-Advertising) has been playing a more important role in online marketing because mobile usage has surpassed desktop (52.2% in 2018 […]
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Extremely thorough post Colleen! Do you think this is addressing the challenges Kraft is facing?
I can’t argue how engaging this experience would be for the converted, but my own personal bias is that Kraft’s foods aren’t the “healthiest” options out there. As consumers become more health/source conscious, is that a threat to Kraft’s brands?
Is it better to optimize the experience for the customers you still have in this case, or can an opportunity like this be used to grow their customer base?
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Hello Greg, thanks a lot your valuable comment!
I agree with you that the ‘healthier food’ is the on-going trend in food industry as more people pay more attention to what they eat. With that said, Kraft’s business strategy might need adjustment so that their offerings can cater to the healthier customers. In terms of the mobile strategy to promote their brand, their mobile-optimal website and app have been helping at least retain current customers. Should their business strategy shift, the mobile-oriented tactics should also be updated to deliver a more consistent brand message/image. So in my opinion, both business strategy and according mobile marketing may need to be adjusted to address the intensifying competition and their challenges of growing customer base and optimizing customer experience.
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Yue Sheng wrote a new post, Team Meeting (w/advisors) 9/30, on the site BranchLabs 9 months, 1 week ago
Attendees:
Gretchen, Christine, Colleen, Akasha, Jane, Justin, Collie
General Notes:
Reviewed buyer personas and corresponding data.
Suggestion: add brand bullets under behavior, family s […]
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Yue Sheng wrote a new post, Teem Meeting 9/23, on the site BranchLabs 9 months, 2 weeks ago
Attendees: Gretchen, Justin, Christine, Akasha, Colleen
General Notes:
Features and Plan Structure (Christine & Justin)
Akasha & Jane – Analyze your client’s customers and create personas to bette […] -
Yue Sheng wrote a new post, Teem Meeting (w/advisors) 9/17, on the site BranchLabs 9 months, 2 weeks ago
Attendees: Gretchen, Justin, Christine, Akasha, Jane, Colleen, Becca, Amy
General Notes:
Kudos for logo creation, analysis of related apps, course site well organized, meeting minutes good length
I […] -
Yue Sheng wrote a new post, Final Presentations, on the site BranchLabs 9 months, 2 weeks ago
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Yue Sheng wrote a new post, Project Deck, on the site BranchLabs 9 months, 2 weeks ago
Branchlabs Final Deck
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Yue Sheng wrote a new post, Marketing Channels, on the site BranchLabs 9 months, 2 weeks ago
BranchLab’s Goal is to build a mobile app and to help their clients develop a digital engagement strategy that will provide visitors with a meaningful customer experience that will increase customer retention and […]
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Yue Sheng wrote a new post, Memo to Company Leaders, on the site BranchLabs 9 months, 2 weeks ago
Dear Longwood Gardens Leadership,
Digital technology has transformed the way we live, the way we communicate, and the way we encounter the world around us – a world in which we have access to products, […]
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Yue Sheng wrote a new post, Data & Process Model, on the site BranchLabs 9 months, 2 weeks ago
Market Size:Visitor Experience Process Flow:
App Engagement Process Flow:
Data Mapping:
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