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Tiffany Iriana wrote a new post, Marketing Channels, on the site IvyStream 5 years, 8 months ago
DIRECT:
Host ‘Green Party’ events at major market trade shows.
Why it’s innovative: competitors attend trade shows, but they rent booths or walk around to vendors and pitch them directly.
Hosting a fun […] -
Tiffany Iriana posted a new activity comment 5 years, 8 months ago
Hi Tony! Thanks for checking out my e-portfolio. That graphic is not original, I got it directly from Holstee. My visual bent has served me well in this program. Best of luck with your class!
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Tiffany Iriana wrote a new post, Social Media in a Time of Grief, on the site Tiffany Iriana's Work 5 years, 8 months ago
Recently I’ve come to find myself dealing with what happens to our digital presence after death. For the degree of integration these services have built into our lives, little attention is paid to what happens […]
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Tiffany Iriana posted a new activity comment 5 years, 9 months ago
I just happened to see a Snap (ironically) of people at the very first Snapbot pop up in Venice Beach. They were entirely sold out by 8 am!
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Tiffany Iriana wrote a new post, Project Proposal, on the site IvyStream 5 years, 9 months ago
Our team:
Keaton Batten
Tiffany Iriana
Kimberly Johnson
Lauren Moreno
Alex PrestipinoThe problem: Independent retail is a strong and growing industry in the United States. Crossing multiple […]
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Tiffany Iriana wrote a new post, You're the Most Engaging Mobile App for Youth in the US…Now what?, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 9 months ago
Much of our Mobile App meet up discussion was based on the why and how of creating an engaging mobile app, the pre-planning and rationale behind the decision. For those of us considering it on in the process, it’s […]
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There is such a fine line with using Snapchat as an advertising tool. For so long Snapchat was pure user bliss, just photos being shared between friends, no filters or geo-tags or even stories! It was just a tool to quickly share a photo. Now we use geo-filters based on location or events, filters to make our face look like the newest movie character and stamp images based off of the time of year. Snapchat is a prime location for advertising as long as the brand is aware that the app is always going to be friend first, ad second. If they can add so many features in less then a year to enhance the user experience then they can easily adapt to make it a better tool for advertising.
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Good points Keaton and nice work on the idea of Snap Codes Tiffany and comparing it to QR codes.
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Tiffany Iriana posted a new activity comment 5 years, 9 months ago
Well done Hershey’s. Their corporate office is in my hometown and their digital operation is large so I’m not surprised they heard it. I’m pleasantly surprised that they responded tangibly and in a way that’s both on message and tonally appropriate. They are an exceptionally corporate operation so it’s great to see authentic response happening despite it.
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Tiffany Iriana wrote a new post, Snap Inc. and the Marketing Game, on the site Tiffany Iriana's Work 5 years, 9 months ago
Earlier this month, I wrote about the Gilmore Girls pop-up cafe marketing event and suggested that we might not ever get solid numbers on the reach of the event. Well, color me wrong. Because this week we have […]
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Tiffany Iriana wrote a new post, Brand Positioning, on the site IvyStream 5 years, 10 months ago
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Tiffany Iriana wrote a new post, Nostalgia + Social Media: A Perfect Gilmore Girls Storm, on the site Social Media Innovation – Professor Kimberly Jaindl 5 years, 10 months ago
Sometimes innovation in social media isn’t about doing the next big thing, sometimes it’s just putting the existing tools to their best use.
On Wednesday October 5, Netflix sponsored pop-up events in 250 […]
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This campaign definitely showed how powerful social media can be. The simplicity of having a few props, coffee cups and sleeves combined with a strong brand, tech savvy consumers and a hashtag created a perfect campaign. Gilmore Girls has been off screen for almost 10 years yet they had coffee shops throughout the country full of lines. This could of only happened due to social media, the campaign was a perfect example of social first. They told consumers about the event through social and then made sure those consumers that came to the event tweeted, shared, and instagramed their experience.
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This is a great example of how we can’t forget the human experience when it comes to marketing. There’s nothing more powerful than tapping into an organic, emotional connection and Netflix certainly capitalized on that. Their recent investments in nostalgia (reviving Gilmore Girls, but also Stranger Things) show how adept they’ve become at applying data to identify what we “connect” with, not just what they think audiences will enjoy. This execution goes to show that insight extends beyond market research. As a digital brand, Netflix could have relied on word of mouth or the content itself to be the draw the core base. This event probably appeals mainly to that same core base, but all the additional social exposure (in advance of the show) probably goes a long way to gaining new viewers (Netflix also has all the back seasons of Gilmore Girls at the ready) who want to know what all the fuss is about. Still two more weeks of binge watching old episodes before the new miniseries and that’s two more weeks of potential revenue if they can capture it.
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I personally thought this campaign was awesome. I fit the bill here for the target audience too, Tiffany. Big fan of the show and excited for the new release. We had some Luke’s pop-ups in the Atlanta area, but I just couldn’t make it happen. It’s so neat to see how much love this got on social. I know it peaked my interest and even though I couldn’t attend, it definitely triggers excitement for the Netflix release with the core fan base.
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Tiffany Iriana wrote a new post, Nostalgia + Social Media: A Perfect Gilmore Girls Storm, on the site Tiffany Iriana's Work 5 years, 10 months ago
Sometimes innovation in social media isn’t about doing the next big thing, sometimes it’s just putting the existing tools to their best use.
On Wednesday October 5, Netflix sponsored pop-up events in […]
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Tiffany Iriana posted a new activity comment 5 years, 10 months ago
This is such an interesting situation to watch in terms of crisis management because there were so few options for Bush to take. The response was so universally negative and the facts so irrefutable that spin, denial and non-apology were taken off the table. Going to ground was probably his best bet professionally.
I do think the result from…[Read more]
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Tiffany Iriana posted a new activity comment 5 years, 10 months ago
This is a great article Justin, thanks for sharing it.
Social listening for me and my clients is a form of customer service and consumer research. Just as much of what we do online is responding to customers and competitors, and if I’m not listening to what’s being said? Social listening is a huge part of my business and excellent monitoring is…[Read more]
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Tiffany Iriana posted a new activity comment 5 years, 10 months ago
2016: the election where even candy had to speak up.
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Tiffany Iriana wrote a new post, Deck, on the site IvyStream 5 years, 10 months ago
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Tiffany Iriana posted a new activity comment 5 years, 11 months ago
Hi Kimberly,
I was looking for deadlines for the Hootsuite curriculum components, are they posted? Thanks!
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Tiffany Iriana joined the group
Job Opportunities 5 years, 11 months ago
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Tiffany Iriana wrote a new post, Made You Click! Five Content Marketing Headlines that Worked On Me, on the site Digital Innovation in Mobile Marketing and Communication – Professor Lori Greene 5 years, 11 months ago
1. The greatest trick capitalism ever pulled was making you want a pumpkin spice latteThe arrival of September means just one thing: pumpkin spice is coming. As one of those trends I love to mock, this […]
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Tiffany Iriana posted a new activity comment 5 years, 11 months ago
I sent that taco article to my sister for travel goals! Buzzfeed has a remarkable ability to hit my “must click” sweet spot.
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Tiffany Iriana wrote a new post, Managing Up in Project Management, on the site MIS 5102: Process Improvement and Innovation 6 years, 1 month ago
When you work for an organization of 80,000, sprawled across the breadth of Pennsylvania, project management becomes complex. Stakeholder management is a key piece of the project completion puzzle.
Every […]
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I totally agree with all your points. I took on a new roll where the previous manager didn’t do well on the “checking in” side. After the initial kick off meeting there wasn’t much follow up even during key times when milestone dates were coming up.
I have made sure to start getting ahead of their due dates and make sure they have what they need to ensure timely delivery.
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