@terek-ali
Active 4 years, 1 month ago-
Mykela Isaacs and
Terek Ali are now friends 4 years, 1 month ago -
Terek Ali and
lgreene are now friends 4 years, 1 month ago -
Terek Ali wrote a new post, Targeting Black Friday Consumers!, on the site Terek Ali 4 years, 1 month ago
Black Friday was yesterday and the forecast is expected to be profitable for brands that market utilizing digital applications and technologies to promote their products or services. According to Kim Davis […]
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Terek Ali posted a new activity comment 4 years, 1 month ago
Great post Crystal! I can feel your pain, but we are in a digital age now and the only way to prevent the tracking is to stop using your cell phone. Not sure if we are ready to do that. I remember the days before cell phones when we were using pagers and the same issues came up with them in the 80’s and 90’s. Yes, they could track your pager…[Read more]
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Terek Ali posted a new activity comment 4 years, 1 month ago
Great post Crystal! Until I enrolled in this program I never even thought about those pop up advertisements that were on YouTube. This program has really made me aware about what is going on in the background. I never understood why YouTube was free, but now I understand. The advertisers pay to have access to the potential consumer. I now…[Read more]
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Terek Ali posted a new activity comment 4 years, 1 month ago
Great post Patrick! I totally agree about the importance of your digital reputation. One of my past organization would immediately go to job applicants social media pages before reading their resumes to determine if views that they may have conveyed via social media mesh with the vision of the organization. Managing your digital footprint is just…[Read more]
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Terek Ali posted a new activity comment 4 years, 1 month ago
Great post Dan! I totally agree and would elaborate a little bit more on tapping into social media. One of the biggest takeaways we have learned during the program is that a good analysis is required upfront in regards to the social media strategy in order to achieve the best effect.
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Terek Ali wrote a new post, Targeting Black Friday Consumers, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 1 month ago
Black Friday was yesterday and the forecast is expected to be profitable for brands that market utilizing digital applications and technologies to promote their products or services. According to Kim Davis […]
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Terek Ali posted a new activity comment 4 years, 1 month ago
Great post Jacqueline! I totally agree with you about customers seeking comfort and convenience through online orders. I was just watching the news today and saw 2 individuals fighting over a box during Black Friday sales. They destroyed the item during their engagement. Seeing these kind of images is what keeps me away from shopping centers…[Read more]
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Terek Ali wrote a new post, Brand Marketers Beware of Mobile Ad Fraud!, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 1 month ago
Mobile applications have become one of the sources used in establishing customer engagement and providing user experiences for brand marketing. While the majority of mobile marketers focus primarily on the […]
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Terek Ali wrote a new post, Brand Marketers Beware of Mobile Ad Fraud!, on the site Terek Ali 4 years, 1 month ago
Mobile applications have become one of the sources used in establishing customer engagement and providing user experiences for brand marketing. While the majority of mobile marketers focus primarily on the […]
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Terek Ali wrote a new post, DECK, on the site Septa Key 4 years, 2 months ago
Septa Key Capstone Presentation – Final
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Terek Ali wrote a new post, Brand Profile, on the site Septa Key 4 years, 2 months ago
The SEPTA Key mobile app has the potential to be revolutionary to the public transportation market segment. The app promotes customer engagement and a user experience that is comparable, if not better to […]
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Terek Ali wrote a new post, Company Profile, on the site Septa Key 4 years, 2 months ago
VISION
To be the region’s preferred choice for transportation in Southeastern Pennsylvania
Provide Integrated Mobility
Sustaining Environment & Systems
Continuous Improvement
Excellent Ser […]
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Terek Ali wrote a new post, Always on Content Strategy, on the site Septa Key 4 years, 2 months ago
BUSINESS CASE
What will a content strategy deliver?
1. New Product – Mobile Application
2. Increased awareness
3. Opportunity to differentiate services from competitors
4. A better customer expe […]
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Terek Ali wrote a new post, Campaign Activation, on the site Septa Key 4 years, 2 months ago
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Terek Ali wrote a new post, Competitive Analysis, on the site Septa Key 4 years, 2 months ago
SEPTA’S COMPETITORS
In 2016, SEPTA experienced a “decline in ridership by nearly 5 million rides (Buses – 3.1 million fewer riders; Trolley’s – 1.38 million fewer riders), or about two percent less than 20 […]
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Terek Ali wrote a new post, PROTOTYPE SIMULATION, on the site Septa Key 4 years, 2 months ago
WIREFRAMES
VIEW THE PROTOTYPE →
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Terek Ali wrote a new post, Data and Process Model, on the site Septa Key 4 years, 2 months ago
MARKETING SUMMARY – AT A GLANCE
6th largest US transit system by ridership
Annual ridership: 326 million (2016); 308 million (2017)
Revenue: $526,467,000 (2016); $496,277,000 (2017)
Annual growth: […]
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Terek Ali wrote a new post, Data Analysis, on the site Septa Key 4 years, 2 months ago
PROPOSED APP CAPABILITIES
Front-Face Key Scan
Digital Wallet/Auto-loading
Notifications
Routes & Schedules
Trip Planning & Live View
Perks & Rewards
Gamifying Rides
Advertising
The SEPTA Key […]
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