@taylor-tropea
Active 5 years, 2 months ago-
Taylor Tropea posted a new activity comment 5 years, 3 months ago
Agreed! Chatbots definitely provide an exciting opportunity for marketers, but companies should not rely too heavily on them in the customer service department. I view it as more of a “surprise and delight” when a chatbot appears on a website that I’ve visited, but if I had a real customer service issue I would immediately skip over that in favor…[Read more]
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Taylor Tropea posted a new activity comment 5 years, 3 months ago
Thank you for sharing all of this! To be honest, I’ve never thought of the threat of ad fraud in digital advertising and now as a marketer I’m going to be mindful of that moving forward. It can be difficult enough to attain a substantial digital budget, so knowing that even a dollar of that could be wasted is a serious issue. Even as a consumer…[Read more]
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Taylor Tropea posted a new activity comment 5 years, 3 months ago
Great post! I was initially shocked by that statistic, but then I thought about our addiction and constant interactions with our smartphones, and then it made sense. With each new technological development comes the opportunity to fully immerse yourself in interactions with it, and it’s our responsibility as users to maintain self control. It’s a…[Read more]
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Taylor Tropea wrote a new post, Holiday Shopping & Mobile Payments, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 5 years, 4 months ago
Have you made an online holiday purchase yet this season? Did you do it through your mobile phone?
If so, you are part of the 80% of Americans who will holiday shop through mobile this year. Additionally, […]
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Taylor Tropea posted a new activity comment 5 years, 4 months ago
Great post! Surprisingly enough, the New York Stock Exchange is actually pretty entertaining on social media. I had to double check to see if I was on the legitimate account at one point because they used “lit” in one of their captions. They also do #StockCertificateSunday, which is pretty creative considering the subject matter they have to work…[Read more]
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Taylor Tropea posted a new activity comment 5 years, 4 months ago
I completely agree! The ability to edit a tweet is SO much more valuable than having additional characters. Twitter was the only platform that actually challenged users and social marketers to remain concise and clear in their messaging and removing that is removing the Twitter identity.
I was just having a conversation with my colleague about…[Read more]
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Taylor Tropea posted a new activity comment 5 years, 4 months ago
I completely agree that there is a disconnect between Twitter and its users, and for some reason Twitter just can’t seem to figure out how to fix it. I also agree with Tony in that this is more of a blanket punishment for everyone that doesn’t actually address the real issue.
I think the verification process should remain as it helps…[Read more]
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Taylor Tropea wrote a new post, Snapchat is Making Serious Changes, on the site Social Media Innovation – Fall 2017 5 years, 4 months ago
Earlier this month, Snap CEO Evan Spiegel announced on a Q3 earnings call that the company is planning major changes for the Snapchat platform. The change comes as an effort to address some of the issues that […]
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Taylor Tropea wrote a new post, ScreenShop Aims to Dominate Fashion Ecommerce, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 5 years, 4 months ago
ScreenShop, a new app aimed a making shopping your Instagram feed even easier, announced its worldwide launch last week. The app’s technology allows it to “seamlessly convert any screenshot on your phone into a d […]
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Taylor Tropea wrote a new post, Wizards Unite & The Future of AR, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 5 years, 4 months ago
Niantic Labs, the creators of Pokemon Go, in conjunction with Warner Bros. announced recently that a new Harry Potter themed augmented reality game is in the works. Wizards Unite will launch in 2018 and is […]
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Taylor Tropea wrote a new post, Wizards Unite: A Harry Potter AR Game is Coming, on the site Taylor Tropea 5 years, 4 months ago
Niantic Labs, the creators of Pokemon Go, in conjunction with Warner Bros. announced recently that a new Harry Potter themed augmented reality game is in the works. Wizards Unite will launch in 2018 and is […]
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Taylor Tropea wrote a new post, Facebook Launches Community Boost, on the site Social Media Innovation – Fall 2017 5 years, 4 months ago
Today, Mark Zuckerberg announced that Facebook will visit 30 cities across the country in 2018 to “to help small businesses, nonprofits, aspiring entrepreneurs and job seekers beef up their digital and s […]
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Taylor Tropea wrote a new post, Snap Spectacles Aren't Doing So Well, on the site Social Media Innovation – Fall 2017 5 years, 4 months ago
A year ago, I wrote about Snap Inc.’s announcement of its foray into the wearable technology world with a new product: Spectacles. I addressed the concerns that they were too similar to Google Glass and would f […]
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Taylor Tropea wrote a new post, Snap Spectacles Aren't Doing So Well, on the site Taylor Tropea 5 years, 5 months ago
A year ago, I wrote about Snap Inc.’s announcement of its foray into the wearable technology world with a new product: Spectacles. I addressed the concerns that they were too similar to Google Glass and would f […]
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Taylor Tropea wrote a new post, Taryn Anderson: At a Glance, on the site Taylor Tropea 5 years, 5 months ago
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Taylor Tropea wrote a new post, Bloggers Dominated the Labor Day Content Game, on the site Taylor Tropea 5 years, 6 months ago
As an avid follower of multiple fashion and lifestyle blogs on social media, I couldn’t help but discover the best Labor Day content within that space. Whether partnering with brands for paid posts or crafting t […]
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Taylor Tropea wrote a new post, Inspiring, Innovative, Emotional: Click-Worthy, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 5 years, 6 months ago
How Rachel Zoe is Building an Empire with Female Empowerment in Mind
I am fascinated by the concept of entrepreneurship and love reading about women building successful businesses, so this headline caught me […]
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Taylor Tropea changed their profile picture 5 years, 6 months ago
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