@taryne-thorpe
active 2 months, 1 week ago-
Taryne Thorpe posted a new activity comment 3 months, 2 weeks ago
This is awesome Jill. Very insightful and thoughtful. When you mentioned that the ocean covers 70% of earth but only 20% of the ocean is mapped, that leaves a lot of opportunity to incorporate data collection. What data could be collected outside of temperature and decompression that relate to our classes. I am not a scuba diver or have any…[Read more]
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Taryne Thorpe wrote a new post, My VP Looks Like Me, Represents Me and Hopefully Protects Me, on the site Taryne Thorpe 3 months, 2 weeks ago
After a long week of being glued to CNN, we have a President-Elect Joe Biden and Vice President-Elect Kamala Harris! As excited as half of the country is about this victory, the real work begins now. One of the […]
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Taryne Thorpe posted a new activity comment 4 months ago
I had no idea planned obsolescence was a real thing. I thought it was all in my head that when a new Apple announcement happens that my devices start breaking down. Is this a bad thing or a really good marketing strategy? Either way, they get me every time to where I am the Apply junkie running to the store for a new device.
Thinking about…[Read more]
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Taryne Thorpe posted a new activity comment 4 months ago
I agree with Ang as I am surprised it only took 6 months to completely shutdown. I would have suspected they would rebrand or be bought out by someone. I think the miss here is the lack of truly understanding their persona and what they were needing in the mobile space. I do not think the concept of Quibi is totally wrong, the branding and…[Read more]
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Taryne Thorpe wrote a new post, It’s the Fenty Empire for Me: All Reward, Limited Risk, on the site Taryne Thorpe 4 months, 2 weeks ago
Let us just say that Robyn Rihanna Fenty has totally taken social media by storm as a mega influencer. Her impact on the fashion and beauty industry has made her one of the most powerful celebrity influencers […]
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Taryne Thorpe posted a new activity comment 4 months, 3 weeks ago
I would agree that Personas are a useful and essential tool. When starting to develop a campaign, I start with the metrics and current behaviors of the existing customers/followers/etc. From there, we identify the target market and relate it to an existing persona or create a new one. The key is building a story. We can list a bunch of…[Read more]
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Taryne Thorpe wrote a new post, Apple vs. Peloton: The Race to the Future of Fitness, on the site Taryne Thorpe 5 months, 1 week ago
Who doesn’t love an Apple Event that announces all of the new innovations coming to market from some of the brightest minds of this generation? Okay, yes, I drink the “Apple Juice” and I think Apple is prett […]
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Taryne Thorpe posted a new activity comment 5 months, 1 week ago
I am very skeptical about doing grocery delivery including Amazon Fresh. I enjoy grocery shopping and so many times I have been there I leave with more than I thought I would. The eliminate of finding sales and going through clearance as well as changing my mind about what I am cooking to get different ingredients all comes with the terriority of…[Read more]
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Taryne Thorpe posted a new activity comment 5 months, 1 week ago
I am glad to read that you are an apple junkie like me. I like to say I drink “the apple juice.” When hearing about the new Apple Event, I immediately thought, “oh God, what now! I just brought my new phone.” HAHA., Good old Apple, just a marketing genius that knows how to make you empty your pockets.
Thank you for the insight to the updates. I…[Read more]
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Taryne Thorpe wrote a new post, Don’t Go Chasing Waterfalls: Stick to the Agile the you are used to, on the site Taryne Thorpe 6 months, 3 weeks ago
Since Agile project management hit the scene some odd years ago, it became all the rage in IT and marketing. With Agile being the new shiny toy in the toybox, the Waterfall methodology got lost and used less. […]
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Taryne Thorpe wrote a new post, When Going Dark Goes Wrong, on the site Taryne Thorpe 6 months, 3 weeks ago
It is hard to believe it is 2020 and we are still talking about the social injustice of the treatment of black people by the police and the inequality that black people face on a daily basis. Recently, the […]
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Taryne Thorpe posted a new activity comment 7 months, 1 week ago
Is that a HubSpot link I see!!! #KillingIt
The customer journey is more dependent on inbound marketing methodology now more than ever. People have more access and more reason to research online. Delivering more quality content online will greatly impact the customer’s journey because we are all so dependent on the internet right now. More…[Read more]
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Taryne Thorpe posted a new activity comment 7 months, 1 week ago
Agile culture is so important in today’s MarTech world with marketing being an even bigger part of not just the organization but to IT projects. I think of Agile as “never stop learning.” There is always something to improve, something to fix, something to release and it is continuous while the project is still functional.
Website would take a…[Read more]
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Taryne Thorpe wrote a new post, Don’t Go Chasing Waterfalls: Stick to the Agile that you are used to, on the site Process Improvement and Innovation MIS5102 Summer 2020 7 months, 1 week ago
Since Agile project management hit the scene some odd years ago, it became all the rage in IT and marketing. With Agile being the new shiny toy in the toybox, the Waterfall methodology got lost and used less. […]
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Hi Taryne! You took me back to TLC JAM! (I had to play the song just because lol!)
I agree with you, that both methods can be effective given the right environment. The project requirements need to be clearly defined and with COVID-19 hitting the world as hard as it has, there’s no way companies can stick solely to the waterfall method. I have a feeling agility, flexibility, and speed are going to be the name of the game going forward.
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Awesome post, Taryne. Love the title!!
I will admit I have been working with a blend of traditional Project Management Waterfall techniques and Agile for most of my career and never realized it had a name! From learning the Waterfall and Agile methods and reading the case – it actually only makes sense to me that all projects would be best managed with a blend of both. There is something to be said for managing one part to the next but business moves too fast to be anything but Agile.
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Taryne Thorpe wrote a new post, 8:46: A Time For Change; The Entertainment Industry Post COVID-19, on the site Taryne Thorpe 7 months, 1 week ago
The entertainment industry has taken a hard hit due to COVID-19. I could not imagine a summer that is not filled with outdoor concerts, festivals, group gatherings to see my favorite entertainers. Summer 2020 is […]
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