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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Taryn Anderson

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@taryn-anderson

Active 4 years, 2 months ago
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  • Profile picture of Taryn Anderson

    Taryn Anderson wrote a new post, Prototype, on the site Marka App 4 years, 5 months ago

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    Taryn Anderson posted a new activity comment 4 years, 5 months ago

    I, too, am curious to see how they will do in not just attracting an older demographic, but keeping the younger users engaged at the same time. I remember hearing when the older audiences started to use Facebook that the younger generations ran to other apps for merely messaging and not posting openly to all followers. Every time I see my aunts,…[Read more]

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    Taryn Anderson posted a new activity comment 4 years, 5 months ago

    This is a great branch for Airbnb and as everyone has pointed out, it makes sense. I, too, am curious to see how much they will encroach on other reservation companies like OpenTable, Yelp, Reserve, Nowait, Spotluck, and Allset. I’ve used Nowait here in Charlotte, several times based on the recommendation of the restaurant. I didn’t like it enough…[Read more]

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    Taryn Anderson posted a new activity comment 4 years, 5 months ago

    Good topic, Terek. I may not be directly involved in this, but it’s good to know what to look out for when building and using apps. Also, great point, Michael. The company could end up dumping more time and money into similar apps and projects with incorrect analytics. All good things to think about.

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    Taryn Anderson wrote a new post, Let’s Chat About Chatbots, on the site Taryn Anderson 4 years, 6 months ago

    Do you have a business or work for one? If so, you should know about Chatbots.

    First, let’s cover the basics for those who don’t know much about them. 
    “A chatbot is a service, powered by rules and somet […]

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    Taryn Anderson posted a new activity comment 4 years, 6 months ago

    Oh my gosh! I’m writing an article on AI that uses this example. How funny! Also, so sad that someone has to go through the same experience of sharing their nude self with strangers while trying to remove nudes from the eyes of strangers. I foresee some legal issues, like Lauren mentioned.

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    Taryn Anderson posted a new activity comment 4 years, 6 months ago

    I think the movements have to evolve to stay relevant. Once the #MeToo push has died down, they will need something new and attention-worthy to keep up the momentum (like #MeAt14).
    I think this is a great movement, but with the little attention span we have, the public will sadly move onto the next thing. Unless, of course, they can continue…[Read more]

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    Taryn Anderson posted a new activity comment 4 years, 6 months ago

    This is wild to me. I don’t have children, but I’m pretty sure I would veer away from the wild west of YouTube. I pull up YouTube videos for my dogs to watch during the day so they don’t hear all the commotion from the surrounding apartments. I try to stick with a few reputable dog calming sound channels, but once in awhile, I’ll come home to…[Read more]

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    Taryn Anderson wrote a new post, VR Matters at Matterport, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 6 months ago

    Facebook knows we’ve been talking about VR. So, thinking I’m interested in VR technology, I was fed some VR technology ads in my feed. The one that really caught my eye was the Matterport video showing the camera. […]

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    Taryn Anderson posted a new activity comment 4 years, 6 months ago

    I agree with Daniel. At the end of the day, it has to be a good show. No matter how much you drum up excitement, word travels fast and if something isn’t worth watching, people will decide that quickly. I’ve always wondered if it would work to push out new content beyond the first few weeks of a binge-worthy show or add mini shows/shorts between…[Read more]

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    Taryn Anderson posted a new activity comment 4 years, 6 months ago

    A friend and I were trying to figure out if there was a way to easily do a side-by-side photo vote on social media. We couldn’t find a way to keep the audience on the same page/screen and be able to do a quick vote without having to visit another page/app. This is perfect!
    Her use: She is newer to business commentating on a local news program.…[Read more]

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    Taryn Anderson wrote a new post, Is Taylor Swift's App Like All The Other Apps, on the site Taryn Anderson 4 years, 6 months ago

    Apparently, the celebrity, Taylor Swift, has been very busy secretly building an app. The app is called “The Swift Life” and will be dedicated to herself and her fans. Can you imagine an entire app dedica […]

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    Taryn Anderson wrote a new post, Social Media Policy and Governance, on the site Social Media Innovation – Fall 2017 4 years, 6 months ago

    After our discussion on policies in class last night, I realized our company needed more than a workshop for our employees.

     

    We needed an overhaul of our policies. As I was researching, I ran across a f […]

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    Taryn Anderson wrote a new post, A Lesson in Bullying a Burger, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago

    Sometimes, I wonder what it was like in the brainstorming of a concept. This was one of those times: Burger King Bullying PSA

    I saw it several times on my mobile Facebook feed before I ended up clicking on it. […]

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    Taryn Anderson posted a new activity comment 4 years, 7 months ago

    This is fantastic. It’s so annoying in Charlotte when we want something specific but we have to track down the restaurant through multiple apps or websites to find who will deliver and what the charges are. I wonder if Facebook is charging the restaurants or delivery companies extra to offer this on their platform.

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    Taryn Anderson posted a new activity comment 4 years, 7 months ago

    Sadly, SnapChat crashes my iPhone 6s quite often nowadays and when it wasn’t doing that it was killing my battery. I’d be interested to see if they plan to make it less battery intensive. Especially, if they add videos and possible interactions and filters with the videos.

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    Taryn Anderson posted a new activity comment 4 years, 7 months ago

    I was thinking the same thing about how different vertical videography is going to be. We’re so used to videos with peripheral views that this is going to be interesting. Who knows, it may become the norm one day!

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  • Profile picture of Taryn Anderson

    Taryn Anderson posted a new activity comment 4 years, 7 months ago

    I think the biggest question you asked is, “…are brands responsible for the actions others take as a result of things they say or do on social media?” As someone who manages my company’s social media, I think about this every day with every post I curate. I’ve learned that people jump on posts, even when they are more opinion-based than…[Read more]

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    Taryn Anderson wrote a new post, The Power of a Post, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

    Cup It Up is a restaurant in Tucson, AZ, that found out how powerful one post can be. It can close your doors and ruin lives, even after you delete it.

    No matter what part of the political spectrum you are on, […]

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    Taryn Anderson wrote a new post, Using User Generated Content, on the site Taryn Anderson 4 years, 7 months ago

    In today’s world, people turn a blind eye and deaf ear to ads more often than not. They are inundated with advertising, so much that they become numb to it.

    How can marketers weed through and reach their c […]

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Fox School of Business

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