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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Taja West

Profile picture of Taja West

@taja-west

Active 3 years, 6 months ago
Hi! Has anyone started working on the strategic group project yet? I am looking to join or form a group. I have a background in broadcast and print media but I am interested in exploring different topics. I am a resourceful, team player looking to bring my passion for creative marketing and promotions to a group. Please feel free to reach out […] View
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  • Profile picture of Taja West

    Taja West wrote a new post, "People You May Not Want to Know", on the site Taja West 3 years, 7 months ago

    How would you feel if you received a Facebook friend request from the stranger standing next to you on the subway platform? While this may sound like a creepy storyline from Black Mirror, Facebook’s new patent w […]

  • Profile picture of Taja West

    Taja West wrote a new post, Consumers and Companies Love Bundled Service Packages, on the site Taja West 3 years, 7 months ago

    In recent months, bundled services packages have become a real trend with companies looking to increase users and subscribers. Paying one monthly fee rather than several across different platforms, is not only […]

  • Profile picture of Taja West

    Taja West wrote a new post, Consumers and Companies Love Bundled Service Packages, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 7 months ago

    Hulu is a great example of how bundled packages can impact the customer journey and brand visibility. Over the last year, we’ve seen Hulu partner with companies that a first glance may seem like competitors f […]

  • Profile picture of Taja West

    Taja West wrote a new post, Leveraging Your Brand's Video and Visual Content in 2019, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 8 months ago

    Screen Time, a new iPhone feature, lets you know how much time you spend on your phone on apps and websites, allowing you to make more informed decisions about how you use your device.

    According to my […]

  • Profile picture of Taja West

    Taja West posted a new activity comment 3 years, 8 months ago

    Personally, I don’t think Facebook and Snapchat can survive together. How many apps do you really need to connect with the same friends/family? That’s the “older generation” in me talking. Although, I’ve used Snapchat in the past I find that I use the app less than the rest of my social media apps and I don’t see that changing. I think u…[Read more]

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  • Profile picture of Taja West

    Taja West posted a new activity comment 3 years, 8 months ago

    Hi Nick, I work for a law firm and we use data to understand what content drives potential clients to our attorney bios. We currently use a tool called JD Supra to distribute our client alerts and blog posts to various influential networks. JD Supra also provides trend alerts and reader highlights to help us brainstorm writing ideas and understand…[Read more]

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  • Profile picture of Taja West

    Taja West posted a new activity comment 3 years, 8 months ago

    Hi Nick, I work for a law firm and we use data to understand what content drives potential clients to our attorney bios. We currently use a tool called JD Supra to distribute our client alerts and blog posts to various influential networks. JD Supra also provides trend alerts and reader highlights to help us brainstorm writing ideas and understand…[Read more]

    View Conversation
  • Profile picture of Taja West

    Taja West wrote a new post, The Future of Instagram?, on the site Social Media Innovation MIS 5603 Fall 2018 3 years, 9 months ago

    Kevin Systrom and Mike Krieger, co-founders of Instagram, announced their resignation from the photo-sharing app on Monday, raising questions about the future of the company. Although the pair did not give a […]

  • Profile picture of Christine May

    Christine May and Profile picture of Taja WestTaja West are now friends 3 years, 9 months ago

  • Profile picture of Yue Sheng

    Yue Sheng and Profile picture of Taja WestTaja West are now friends 3 years, 9 months ago

  • Profile picture of Karen Cunningham

    Karen Cunningham and Profile picture of Taja WestTaja West are now friends 3 years, 9 months ago

  • Profile picture of Taja West

    Taja West wrote a new post, The Summer's Over, According to My Timeline, on the site Taja West 3 years, 9 months ago

    Labor Day weekend this year felt different, almost weird on my timeline. With Philadelphia students returning back to school a week earlier than usual, I didn’t feel or see the same excitement that I’ve seen […]

  • Profile picture of Taja West

    Taja West wrote a new post, What Makes Me Click?, on the site Taja West 3 years, 9 months ago

    Labor Day for many people mean two things – a day off of work and shopping. It’s a great time for brands to engage with potential consumers and establish loyalty to current customers. Here are some headlines that […]

  • Profile picture of Taja West

    Taja West wrote a new post, Clicks I Couldn't Resist, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 3 years, 10 months ago

    As marketing coordinator at a mid-size law firm, apart of my job is to create compelling “clickable” content for our website and social media accounts. Which means, I am constantly collecting and consuming content […]

  • Profile picture of Shameika Ejiasi

    Shameika Ejiasi and Profile picture of Taja WestTaja West are now friends 3 years, 11 months ago

  • Profile picture of Nick Schreck

    Nick Schreck and Profile picture of Taja WestTaja West are now friends 3 years, 11 months ago

  • Profile picture of Molly Pals

    Molly Pals and Profile picture of Taja WestTaja West are now friends 3 years, 11 months ago

  • Profile picture of Melissa Newman

    Melissa Newman and Profile picture of Taja WestTaja West are now friends 3 years, 11 months ago

  • Profile picture of Jen Armstrong

    Jen Armstrong and Profile picture of Taja WestTaja West are now friends 3 years, 11 months ago

  • Profile picture of Jaclyn Scarborough

    Jaclyn Scarborough and Profile picture of Taja WestTaja West are now friends 3 years, 11 months ago

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