Sunaina Parihar

Completely hear you on the privacy aspect of things! But yes, you bring up an interesting point. How is being in person any different than being targeted on our computers/phones? Is it the security that hiding behind a screen allows?

Great recommendation Sean! We are already seeing targeted ads based on places we have been virtually/in person but this would really close the deal on the in-person sale.

And I have not seen the movie, but seems like with the way technology is headed – that may be sooner than we think!

I love the concept you proposed about linking AI and IOT to help with marketing needs. This can definitely help predict shortages like you mentioned as well as predict customer behavior by having a deeper look into their demographic and psychographics. By having this deeper understanding provided by AI, IOT is able to predict traffic and can make…[Read more]

I think fragmentation works to closely target a specific market of any given mass communication. Not all people may use a site/app the same, and companies need to target their market based on their consumer’s behaviors. Example: someone who uses Skype for business calls vs someone using it to talk to their family abroad. Going off of Sean’s post…[Read more]

My group and I are going to tackle AI’s use in healthcare for our group project so this is very insightful! I definitely think AI will have a huge role in healthcare in the future, as it is already starting to head that way. We are seeing how crucial Telehealth has become especially in the last 6 months. AI allows the patient and doctor to have…[Read more]

I love the graph you included and those numbers definitely put things into perspective! I remember senior year in high school we had an economy class that was a requirement where we learned things like how to write a check, balance a checkbook, and other basic principles. I think it is possible to start this even earlier on as well as it’s very…[Read more]

Thanks for this personal insight! While I don’t work in production, I definitely feel your pain as it is similar to what our company has dealt with. At the beginning of the pandemic, I honestly had not thought about all the new launches/products coming out that production had to put on hold while being in lockdown, simply because they couldn’t…[Read more]

This is a very relevant topic – I also touched on this in my last post. Retailers are definitely having to make the digital plunge if they haven’t already! Weirdly, I also listed some facts about Walmart in my post. Did you know they topped $10 billion in ecommerce action alone for the first time ever just by the second quarter of this year? I…[Read more]

This is a very interesting post and topic! Data privacy is and will continue to be a huge concern among everyone. I too as a marketer go back and forth on just how ethical it is and where is that line. I like that you brought up “The Social Dilemma”. I was definitely aware of most of the concerns talked about but it was interesting getting a…[Read more]

That is a good point Sean. Thats is where fines for companies that post misinformation would be useful and effective. I think to some it may be very easy to call out an article that is posting blatant lies vs just having a biased opinion. This is where Katherine’s comment comes into play because us as readers need to sort of just be accountable…[Read more]