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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Sunaina Parihar

Profile picture of Sunaina Parihar

@sunaina-parihar

active 2 months, 1 week ago
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  • Profile picture of Sunaina Parihar

    Sunaina Parihar wrote a new post, Misinformation in Social Media: 2020 Election, on the site Sunaina Parihar 2 months, 1 week ago

    I found this article that goes back to our class discussion on how social media will affect this year’s upcoming election. One very important detail that we didn’t touch on was the way voting will be con […]

  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 2 months, 2 weeks ago

    Completely hear you on the privacy aspect of things! But yes, you bring up an interesting point. How is being in person any different than being targeted on our computers/phones? Is it the security that hiding behind a screen allows?

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 2 months, 2 weeks ago

    Great recommendation Sean! We are already seeing targeted ads based on places we have been virtually/in person but this would really close the deal on the in-person sale.

    And I have not seen the movie, but seems like with the way technology is headed – that may be sooner than we think!

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar wrote a new post, When AI Meets IoT, on the site Digital Marketing MKTG 5604 Fall 2020 2 months, 2 weeks ago

    Article here

    I think IoT is a sustaining innovation – that when paired with other things can be disruptive. 20 or so years ago I think the idea alone was disruptive, but now I think there needs to be more t […]

    • Profile picture of Sean T.
      Sean T. replied 2 months, 2 weeks ago

      I like your idea of the store changing based on the ruling demographic. I would like to see it one step further. As a customer is looking at an individual product they get an offer for that product, and a suggested pairing of something else to up sale. The IoT in the store would then safe it under the user file so when the customer goes to the POS the IoT can tie whatever deals where offered to that individual.

      I am reminded of the scene in Minority Report where Tom Cruise walks into the store and the holographic sales clerk asks him about his last purchase.

      • Profile picture of Sunaina Parihar
        Sunaina Parihar replied 2 months, 2 weeks ago

        Great recommendation Sean! We are already seeing targeted ads based on places we have been virtually/in person but this would really close the deal on the in-person sale.

        And I have not seen the movie, but seems like with the way technology is headed – that may be sooner than we think!

    • Profile picture of Katherine O'Donnell
      Katherine O'Donnell replied 2 months, 2 weeks ago

      I’m not sure how I feel about AI IoT being used that way in stores. While I realize that all stores have cameras and are monitoring everyone who comes in and out, it seems like a little bit of an invasion of privacy for them to be able to use facial recognition software to start building a profile of me and offer me tailored ads. On the other hand, when you think about it, social media sites like Facebook have already done the exact same thing. I seemingly have no problem with that! For some reason, it just seems so much more personal being inside a physical retail location. It will be interesting to see if the government is able to catch up to these technologies and introduce some sort of privacy law that will protect people in both situations.

      • Profile picture of Sunaina Parihar
        Sunaina Parihar replied 2 months, 2 weeks ago

        Completely hear you on the privacy aspect of things! But yes, you bring up an interesting point. How is being in person any different than being targeted on our computers/phones? Is it the security that hiding behind a screen allows?

    • Profile picture of Erin Mihalik
      Erin Mihalik replied 2 months, 2 weeks ago

      I completely agree with you that IoT is a sustaining innovation, whether it’s paired with AI or if it’s just innovative use of technology in a new way – but fundamentally, nothing about IoT is new to us as it stands right now in 2020. The idea of our tech devices pairing and communicating with each other is old news. That’s why I love the approach you took with your article; the real innovation is happening with IoT is combined with AI. While I agree with some other classmates that the AIoT being used through security cameras in stores is a bit unsettling, I do think it has really promising potential for city planning and transportation!

  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 2 months, 2 weeks ago

    I love the concept you proposed about linking AI and IOT to help with marketing needs. This can definitely help predict shortages like you mentioned as well as predict customer behavior by having a deeper look into their demographic and psychographics. By having this deeper understanding provided by AI, IOT is able to predict traffic and can make…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 2 months, 3 weeks ago

    I think fragmentation works to closely target a specific market of any given mass communication. Not all people may use a site/app the same, and companies need to target their market based on their consumer’s behaviors. Example: someone who uses Skype for business calls vs someone using it to talk to their family abroad. Going off of Sean’s post…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 2 months, 3 weeks ago

    My group and I are going to tackle AI’s use in healthcare for our group project so this is very insightful! I definitely think AI will have a huge role in healthcare in the future, as it is already starting to head that way. We are seeing how crucial Telehealth has become especially in the last 6 months. AI allows the patient and doctor to have…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 3 months ago

    I love the graph you included and those numbers definitely put things into perspective! I remember senior year in high school we had an economy class that was a requirement where we learned things like how to write a check, balance a checkbook, and other basic principles. I think it is possible to start this even earlier on as well as it’s very…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 3 months ago

    Thanks for this personal insight! While I don’t work in production, I definitely feel your pain as it is similar to what our company has dealt with. At the beginning of the pandemic, I honestly had not thought about all the new launches/products coming out that production had to put on hold while being in lockdown, simply because they couldn’t…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 3 months ago

    This is a very relevant topic – I also touched on this in my last post. Retailers are definitely having to make the digital plunge if they haven’t already! Weirdly, I also listed some facts about Walmart in my post. Did you know they topped $10 billion in ecommerce action alone for the first time ever just by the second quarter of this year? I…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar wrote a new post, What’s Next For Ecommerce and Digital Retail?, on the site Sunaina Parihar 3 months ago

    Article Found Here

    Within the last several months, many industries have tanked and many have boomed. Ecommerce is one that has generally skyrocketed with “75% of millenials buying goods online since the s […]

  • Profile picture of Sunaina Parihar

    Sunaina Parihar wrote a new post, What’s Next For Ecommerce and Digital Retail?, on the site Digital Marketing MKTG 5604 Fall 2020 3 months, 1 week ago

    Article found here

    Within the last several months, many industries have tanked and many have boomed. Ecommerce is one that has generally skyrocketed with “75% of millenials buying goods online since the […]

    • Profile picture of Sean T.
      Sean T. replied 3 months ago

      I think using AI to impower the metrics is a great idea. The current process of collecting metrics for ecommerce is a very static process. If you complain AI, you can start seeing how environmental changes effect the business. I don’t just mean the weather. The AI could gather information on changes in regulations. Or it could gather information on competitors to project where the market is going at large. You are right, ecommerce is at its pivot point. It is time for companies to take advantage.

  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 3 months, 1 week ago

    This is a very interesting post and topic! Data privacy is and will continue to be a huge concern among everyone. I too as a marketer go back and forth on just how ethical it is and where is that line. I like that you brought up “The Social Dilemma”. I was definitely aware of most of the concerns talked about but it was interesting getting a…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 3 months, 2 weeks ago

    That is a good point Sean. Thats is where fines for companies that post misinformation would be useful and effective. I think to some it may be very easy to call out an article that is posting blatant lies vs just having a biased opinion. This is where Katherine’s comment comes into play because us as readers need to sort of just be accountable…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 3 months, 2 weeks ago

    Good point about penalizing companies that spread this sort of misinformation! Especially if the penalty outweighs the amount of engagement they get, I think companies would definitely think twice about the sort of information they are putting out.

    I also agree with getting more people to vote, even if they are not old enough yet, instilling…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 3 months, 2 weeks ago

    Katherine – you’re absolutely right, the amount of information that is uploaded to the internet is so great it’s almost impossible to detect everything. But, that’s where AI can play a huge role and hopefully more capabilities like NewsGuard from my article will come into play.

    I agree, message board-type sites like reddit and 4chan are easy to…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar wrote a new post, Social Media Misinformation at an All-Time High ; How Will It Effect 2020 Elections?, on the site Information Technology Management MIS 5001 Fall 2020 3 months, 2 weeks ago

    article found here 

    I found this article that goes back to our class discussion on how social media will effect this year’s upcoming election. One very important detail that we didn’t touch on was the way […]

    • Profile picture of Hannah Cersell
      Hannah Cersell replied 3 months, 2 weeks ago

      Sunaina, you’re absolutely right. What possibly could be done to prevent this misinformation? The media unfortunately has become a place of opinion and not news and we can see this for example, when we watch CNN and Fox News.
      It baffles me that sites full of misinformation can even be published and I think that sites that are known for false information should be monitored and penalized, especially when it comes to facts about a global pandemic or opinions about a particular US government candidate.
      You mention that the internet and social media is being used now more than ever which is evidently true. I think that this 2020 presidential election has taken this into account and has developed a plan to reach a younger generation and encourage them to vote more than ever before.

      How do you feel about mail in ballots? I know my father is doing this but is concerned with recent news and how some have been found in the trash.

      • Profile picture of Sunaina Parihar
        Sunaina Parihar replied 3 months, 2 weeks ago

        Good point about penalizing companies that spread this sort of misinformation! Especially if the penalty outweighs the amount of engagement they get, I think companies would definitely think twice about the sort of information they are putting out.

        I also agree with getting more people to vote, even if they are not old enough yet, instilling the importance in younger people is important. Social media may actually be helpful in this case if the right message is shared, since most young people are on social media now.

        As far as mail in ballots, I think it’s obviously great for people who are not able to vote in person for any reason, but I do think going in person is important if you can!

    • Profile picture of Katherine O'Donnell
      Katherine O'Donnell replied 3 months, 2 weeks ago

      I think the tough thing about misinformation on the Internet is that unless the powers at be on Facebook or Twitter catch it fast enough, so many people are going to spread the false information that putting a “fact check” feature on posts is not going to be enough. I feel like half of my Facebook friends would honestly believe news they read about a potential candidate on a hastily created meme someone shared with them. I think it would be nearly impossible for social media sites to police everyone. It’s not just the new sites or the campaigns themselves putting out election messaging. Not to mention – there are sites out there like 4Chan or certain subreddits on Reddit that do no fact checking at all. I think the solution needs to at least be partly cultural – we all need to stop believing what we read on the Internet. We need to normalize doing research and checking out multiple reputable news sources. And I think we need to give folks the space to change their opinions once they realize what’s wrong with them.

      • Profile picture of Sunaina Parihar
        Sunaina Parihar replied 3 months, 2 weeks ago

        Katherine – you’re absolutely right, the amount of information that is uploaded to the internet is so great it’s almost impossible to detect everything. But, that’s where AI can play a huge role and hopefully more capabilities like NewsGuard from my article will come into play.

        I agree, message board-type sites like reddit and 4chan are easy to just post anything and that is where the user needs to take everything with a grain of salt.

    • Profile picture of Sean T.
      Sean T. replied 3 months, 2 weeks ago

      I am a big supporter of more regulations on social media firms. However, I will play devil’s advocate on this. We expect social media companies to control and police up postings from individual users. What about traditional media outlets? I would argue that the main stream media does post factual information, but it is always very one sided. What is the difference between misinformation and just a slanted opinion? Where is that line?

      • Profile picture of Sunaina Parihar
        Sunaina Parihar replied 3 months, 2 weeks ago

        That is a good point Sean. Thats is where fines for companies that post misinformation would be useful and effective. I think to some it may be very easy to call out an article that is posting blatant lies vs just having a biased opinion. This is where Katherine’s comment comes into play because us as readers need to sort of just be accountable and knowledgable enough to know truth vs. blatant lies.

        • Profile picture of Sean T.
          Sean T. replied 3 months, 2 weeks ago

          I agree with that 100%. There needs to be a lot more ownership on the individual level. The Government should not have to police up everything. I as a user should take the steps to protect myself. To a certain extent, there are obviously times when companies go out of their way to take advantage of people, and that is where the government comes in.

  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 4 months, 1 week ago

    I also wanted to add, that this post is very relevant to our Tik Tok case and the concerns around acquisition. According to the case study article, if Microsoft does buy Tik Tok, they will need to rewrite some software and ensure that data is entirely stored in the US. The US is also concerned about US user’s data being sold to China’s government.…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 4 months, 1 week ago

    I agree with the thought that marketers should see this as a positive, to foster trust with their audience. Most people are unaware of the fact that their information is out there, available to different companies. Once they know that there are laws out there protecting their data – and companies that are complying with these laws, they are more…[Read more]

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  • Profile picture of Sunaina Parihar

    Sunaina Parihar posted a new activity comment 4 months, 2 weeks ago

    This is a very interesting concept! I agree it is a very effective form of advertising because of the direct call to action. It will be interesting once other platforms roll out this method. I hope we as consumers aren’t seeing the same voice ads everywhere because that will not only be annoying but also lessen my chance of me purchasing the…[Read more]

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