@steven-witmer
Active 4 hours, 59 minutes ago-
Steve Witmer posted a new activity comment 1 day, 11 hours ago
Great article, Misha. So many great stats on device usage. What sports apps do you use? If you are interested, the Athletic is pretty cheap and I think you’d appreciate its content on the mobile app. That’s a great point about Apple News – I actually go to it sometimes when an interesting article pops up.
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Steve Witmer posted a new activity comment 2 days ago
I really think NYT has done an amazing job with its immersive storytelling. It is beautiful, thanks for sharing this article about the ESB. I think immersive is best suited for some content, while other content could be less immersive but still have room for animated graphs and charts and stuff like that. It’s pretty impressive, I subscribe to…[Read more]
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Steve Witmer wrote a new post, Readers Habits Are Changing – How Are Publishers Responding, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2021 2 days, 9 hours ago
Readers habits are changing. Publishers have to adapt by knowing the needs of readers. These days many of us have replaced the traditional newspapers and magazines for mobile and digital content. Video is being […]
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Steve Witmer wrote a new post, Video Content Is Replacing Written Articles On Social Media, on the site Steve Witmer 5 days, 1 hour ago
Vice Media group is a company that according to its website is a global company with production hubs all over the world, creating over 2,400 pieces of content a week in 25 languages. The group is borrowing […]
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Steve Witmer wrote a new post, The Publishing World Is Seeking New Ways To Give Readers What They Want, on the site Steve Witmer 5 days, 2 hours ago
The Marketing 5606 assigned reading, “Your Company Doesn’t Need a Digital Strategy,” was an eye opener for me. I was able to understand the concepts from this article, because it talks about someth […]
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Steve Witmer posted a new activity comment 1 week, 2 days ago
This is a really timely post and very relevant to this week’s reading. I enjoyed comparing your post to the article “Your Company Doesn’t Need A Digital Strategy.” Particularly this part, “Build essential leadership capabilities, not just technical ones. The top digital leaders think of digital transformation not as a project, but as a…[Read more]
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Steve Witmer posted a new activity comment 1 week, 4 days ago
I really never thought about it that way and admittedly I threw out the “fail fast” term without really considering the poisonous semantics attached to it. I see your point about how that would sound to the higher ups. The 1 % mindset is something I am interested in making the shift towards in the coming months.
Thanks for the insights
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Steve Witmer posted a new activity comment 1 week, 4 days ago
For me as a student it is really encouraging hearing stories like the one about your dad. He was so right! and it’s not always easy for us to naturally have these insights alone, but to have someone to encourage you to be brave enough to try something on your own is extremely valuable. One of the things I am most hopeful to take away from these…[Read more]
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Steve Witmer posted a new activity comment 2 weeks, 2 days ago
I love Reddit, but I am not on the platform everyday. What I find interesting about the platform is that it is somewhat obscure and its users seem to prefer it that way. It has a cool factor in my opinion, stemming from it’s likability, originality, and the quality posts made by its users. Reddit attracts a lot of interesting people, with a lot of…[Read more]
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Steve Witmer posted a new activity comment 3 weeks, 2 days ago
A meme slash Tweet that made me LOL. I am more on the other end though, feeling like people do this when I am editing a group document.
me watching you edit my google doc pic.twitter.com/e1eEWvo9EH
— mimi newman (@miminew__) August 30, 2021
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Steve Witmer posted a new activity comment 3 weeks, 3 days ago
This is some really great insight into traveling a more rich and cultured experience. I am currently looking into traveling to Europe next year (for my first time) and I find myself turned off by the large tourist attractions that popup first. Maybe because I envision the place being packed and not quite as the pretty pictures lay out. A community…[Read more]
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Steve Witmer wrote a new post, Mobile Payment Apps Have Make Our Lives Easier, on the site Steve Witmer 1 month, 4 weeks ago
Consumers have many options today to pay for things over their mobile devices. Using online payment systems has changed the way we pay for things, and apps like PayPal have made paying and receiving debts from […]
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Steve Witmer wrote a new post, Straight To Streaming Is The Ultimate User Experience, on the site Steve Witmer 1 month, 4 weeks ago
Netflix is the leading subscription streaming service with 209 million subscribers (66 million in the U.S.) But “cracks are beginning to show,” in its streaming dominance. A lot of that is due to audiences having […]
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Steve Witmer wrote a new post, Work Environments An Important Part In Business Process Management, on the site Steve Witmer 1 month, 4 weeks ago
Businesses who begin creating work environments to meet the specific needs of their creative teams, will have more innovative products as a result. Product teams need the right tools to get the job done and a […]
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Steve Witmer wrote a new post, Certificate of Completion – Learning Adobe XD, on the site Steve Witmer 2 months, 1 week ago
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Steve Witmer wrote a new post, Certificate of Completion for Agile Project Management, on the site Steve Witmer 3 months, 1 week ago
I recently completed the Project Management Instituted Agile project management course. I now have the now have the tools to manage projects confidently and successfully.
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Steve Witmer wrote a new post, Certificate – Elicitation and Analysis From LinkedIn Learning, on the site Steve Witmer 3 months, 1 week ago
I learned about Elicitation and Analysis through LinkedIn Learning. Elicitation is the discovery and progressive elaboration of understanding the needs of your stakeholders and customers. Analysis takes this […]
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Steve Witmer wrote a new post, Certificate of Completion in Project Management Foundations, on the site Steve Witmer 3 months, 1 week ago
I received my Certificate of Completion in Project Management Foundations from LinkedIn Learning. I really enjoyed this course, it has given me a great deal of knowledge about project management that I can apply […]
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Hannah Cersell and
Steve Witmer are now friends 3 months, 2 weeks ago -
Steve Witmer wrote a new post, HipDot Launches a Reese’s Makeup collection, on the site Steve Witmer 5 months, 1 week ago
Reese’s and Hipdot have recently joined forces to launch a fun, innovative line of makeup. The products are crafted expertly with close attention to detail. The colors match the famous shades of brown and […]
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I’m a big fan of The Athletic as well. They’ve really filled the void created as newspapers cut beats to make their budgets work. The Athletic really is a stripped down amalgamation of local newspaper sports beats, but it works.
That decision does limit their use of video, but in their case does it matter? As a subscription service, they are naturally going to attract a more well-heeled, likely older audience. Is part of the privilege here having the “time” to invest in longer form content? Does ESPN or YouTube fill the void for short-form clips and other video content? Could you see The Athletic being “more” successful pairing their content with long-form video productions, a la ESPN’s 30 for 30s?
You mentioned the NYT in your opening. What’s been your take on their “immersive” storytelling?
https://www.nytimes.com/interactive/2021/09/15/nyregion/empire-state-building-reopening-new-york.html?searchResultPosition=1
Is this sustainable for most content? Or best used in limited doses?
I really think NYT has done an amazing job with its immersive storytelling. It is beautiful, thanks for sharing this article about the ESB. I think immersive is best suited for some content, while other content could be less immersive but still have room for animated graphs and charts and stuff like that. It’s pretty impressive, I subscribe to them as well. Part of the privilege? With the Athletic, yes I think people who appreciate taking the time to really know something, which a lot of real sports fans care about. That could fall under privilege of being older and having more time, that’s valid. Although at any age I think there are those who appreciate reading and those who don’t. If the Athletic did long-form video, I believe they would do an amazing job at it.
Great point Steve! I do have to say that everyone likes something different. A good percentage of people want to read their content on their mobile device or tablet, but another percentage still likes to browse news sites on their computer/laptop everyday. I believe its really a preference thing, but I know I like reading on mobile applications now! I also have 2 sports applications on my phone where I read articles on.
https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics
This page above shows many data points and charts of Mobile vs Desktop Usage. You can see that Mobile has really increased over the years!
Ever since Apple launched their “News” automatic application I believe more and more people have been using that to receive their quick daily morning news or even other news sites through mobile reading.
Great article, Misha. So many great stats on device usage. What sports apps do you use? If you are interested, the Athletic is pretty cheap and I think you’d appreciate its content on the mobile app. That’s a great point about Apple News – I actually go to it sometimes when an interesting article pops up.