@steven-witmer
active 3 hours, 48 minutes ago-
Steve Witmer wrote a new post, Why The Data Journalism At The New York Times Is Being Done Right, on the site Steve Witmer 14 hours, 50 minutes ago
It’s the people and their stories that guide the data analysis process for the journalists and editors who work for the New York Times. The evolution of data journalism to propel traditional media into digital p […]
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Steve Witmer posted a new activity comment 19 hours, 55 minutes ago
No problem, Sean!
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Steve Witmer posted a new activity comment 19 hours, 57 minutes ago
Thanks for your comment and sharing that article with me, Misha. I look forward to reading it. I too wasn’t too familiar with the effects of palm oil until recently. It is very sad to see photos of palm oil plantations and the destruction they cause. I am happy that we are living in a time though, where public knowledge is increasing and large…[Read more]
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Steve Witmer posted a new activity comment 20 hours, 2 minutes ago
That is a great point, Sean. I would agree. Technology can be used for good in so many ways, we collectively need to all start taking on these challenges and embracing these solutions.
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Steve Witmer posted a new activity comment 2 days, 1 hour ago
Interesting concept, Katherine! If an app like this would become available, I wonder how well the Govenment could work to get everyone on board with the app. It is a great idea, because you can never have too much important information shared with the public. The PA Dept. of Health launched a COVID app to Pennsylvanians recently and it is being…[Read more]
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Steve Witmer posted a new activity comment 2 days, 1 hour ago
I work for a government agency that promotes veterans benefits and programs. I am often reading about VA programs that address the health of the nation’s veteran population. I think they’ve been under a ton of heat in past years for how they are addressing healthcare of vets. I notice they are constantly promoting programs that sound similar to…[Read more]
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Steve Witmer posted a new activity comment 2 days, 1 hour ago
I work for a government agency that promotes veterans benefits and programs. I am often reading about VA programs that address the health of the nation’s veteran population. I think they’ve been under a ton of heat in past years for how they are addressing healthcare of vets. I notice they are constantly promoting programs that sound similar to…[Read more]
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Steve Witmer wrote a new post, Satellite Images and Cell Phone Data Can Be Used to Curb Deforestation in Borneo, on the site Digital Marketing MKTG 5604 Fall 2020 4 days, 18 hours ago
Borneo is the third-largest island in the world and home to some of the most biologically diverse habitats. It is home to critically endangered orang-utans, clouded leopards, and pygmy elephants. According to the […]
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Another selling point to the Government of Borneo is a security argument. A lot of times these types of illegal operations are used to fund local terrorism. If something like this can be used to limit illegal operations. This would directly decrees the money terrorist groups throughout the region have to conduct attacks. That is what makes this a good solution. It would provide many different benefits to bring in more stakeholders to help champion it.
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That is a great point, Sean. I would agree. Technology can be used for good in so many ways, we collectively need to all start taking on these challenges and embracing these solutions.
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I honestly didn’t know too much about palm oil production until reading this and taking a look at a few of the sources you used. I think the Indonesian government would be silly to not want to use this satellite image technology to monitor what is happening. If they don’t, money is going to be continuously at loss. If this works out, just like they are using it in Brazil and Sumatra, other countries could start using this technology as well! It could benefit even more.
I believe that brands really need to be transparent with their consumers, potential customers, and even other stakeholders if they want to truly be successful and keep a positive reputation. Supply chain transparency has been becoming very important over the years. It is also helpful for the internal company as well because if they know all of the details in their supply chain processes, they will be able to improve their operations. They can cut costs and create better efficiency. iThe article below gives some more insight about the transparency levels and how companies should go about it and how to define it.
https://hbr.org/2019/08/what-supply-chain-transparency-really-means
Sean – great point about security! This would definitely help the area.
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Thanks for your comment and sharing that article with me, Misha. I look forward to reading it. I too wasn’t too familiar with the effects of palm oil until recently. It is very sad to see photos of palm oil plantations and the destruction they cause. I am happy that we are living in a time though, where public knowledge is increasing and large companys are being held more accountable.
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Steve Witmer posted a new activity comment 1 week ago
Thanks for sharing this, Kassi. I really liked the insight you pulled from the articles. You make some really relevant points about engagement. In the article “Social Media and Politics,” you point out that Trump’s strategy differed in a way that generated more engagement. I do remember vividly seeing the difference between candidates back in 2016…[Read more]
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Steve Witmer posted a new activity comment 1 week, 2 days ago
Agreed. Thanks for the feedback Sean. Our guest speaker this past week made some good points about some challenges that I found important when it comes to implementing these strategies. Specifically, he said that in order for any of it to work, you need complete buy in from management and team. I can imagine that could be a huge challenge within…[Read more]
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Steve Witmer posted a new activity comment 1 week, 6 days ago
Strategically, those questions you pose, sales, profit margins, etc., will have to be determined ahead of time as I layed out above. In my view determining success is open to interpretation, but I see the use of big data less about determining success, but informing business decisions that could lead to success. Data analysis would happen once the…[Read more]
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Steve Witmer and
Jordan Robinson are now friends 2 weeks ago -
Steve Witmer wrote a new post, The Oakland Athletic’s Approach to Data and Analytics and its Influence on Business, on the site Information Technology Management MIS 5001 Fall 2020 2 weeks ago
In the article How to take a Moneyball approach to business data and analytics, the author writes, ”The primary example of analytics success in sports is the story told in the book and film Moneyball, about h […]
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The difficulty of transitioning this concept to business is the moving target of business. Baseball, and any sport, has a fix set a variable (states) and outcome (when games). Business is not that straight forward. The hardest part is determining success. Is it sales, profit margin, units produced, customer satisfaction, employee satisfaction,….? Once you have determined that, something nearly impossible for a company bigger than one person, you have to decide what variables to use to measure that success. I think data should be used to inform business decisions, but it will be hard to use them to make business decisions at this time.
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Strategically, those questions you pose, sales, profit margins, etc., will have to be determined ahead of time as I layed out above. In my view determining success is open to interpretation, but I see the use of big data less about determining success, but informing business decisions that could lead to success. Data analysis would happen once the team of people decide which data points are most valuable to whichever question they are trying to solve. Once applied and real evidence is found from the data, they can use it to make informed decisions. I definitely don’t see it as impossible. So, if an organization wants to determine how to spend less and improve sales, which the A’s more or less did. The variables used were the players and how they were utilized based on strengths that hadn’t previoulsy been considered as a way to analyze and applying that to 162 game season. I do view a baseball season as a moving target, starting lineup, pitching rotation, injuries etc. I think data analysis can help make busines decisions now and into the future, it just depends on how well the stategy is defined ahead of time. Thank for your comment, Sean!
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That is a great point. Thank you for taking the time to elaborate. I think I was misinterpreting the results from the data, and not thinking big enough. I agree that in todays age, there is no reason why data should not be used to empower data-driven decisions.
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Agreed. Thanks for the feedback Sean. Our guest speaker this past week made some good points about some challenges that I found important when it comes to implementing these strategies. Specifically, he said that in order for any of it to work, you need complete buy in from management and team. I can imagine that could be a huge challenge within some companies with leaders unwilling to embrace it.
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Steve Witmer posted a new activity comment 3 weeks, 6 days ago
That’s is a very interesting concept Sean, I hadn’t really considered how the two could blend as an outcome of COVID. That does make a ton of sense. I miss going to baseball games as well. I cannot wait until the day comes that I can go to a Phillies game.
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Steve Witmer posted a new activity comment 1 month ago
I really feel like the positives that have came from the FBI and police using online DNA databanks seems to outweigh the negative. I am really on board with it, and think it’s incredible to think families who haven’t had justice for decades are finally getting it. A case was solved in Lancaster, PA a few years ago before the Golden State killer.…[Read more]
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Steve Witmer posted a new activity comment 1 month ago
How much of our data do marketers need? That’s a great question. I wonder from reading your post, if the lines between right and wrong in terms of our personal privacy will blur too much for us to fully understand how our data is used. I think we do take it for granted that in order for us to have these seemless experiences that we become more and…[Read more]
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Steve Witmer posted a new activity comment 1 month, 1 week ago
I agree in that I think it is essential that we question how our data is being used and if it is ethical or legal. I opened a Facebook account back in 2008 – that was my first experience with social media. It was only in the past few years that I really began to think about the implications of a business having access to our personal i…[Read more]
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Steve Witmer posted a new activity comment 1 month, 1 week ago
I cannot choose for sure what is my favorite streaming service.. That’s a hard one. I have to say, I think Professor Munir was on to something in his critique of Netflix. I do subscibe to it, but I often find myself wondering out loud, who is watching all these Netflix original series? There are so many, I feel it’s overload. And I feel alot of…[Read more]
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