@steven-witmer
Active 6 months, 2 weeks ago-
Steve Witmer posted a new activity comment 7 months ago
I feel like people who opt in somehow feel like they are doing a service to the company. Maybe? I don’t know for sure. I always opt out. Some might feel bad because they want to help every time someone asks them. I really can’t think of a better reason. I stay away from marketing. It is so easy to find what I am looking for without opting in for…[Read more]
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Steve Witmer posted a new activity comment 7 months ago
Love that you pointed all these features out, Hannah. I have my phone on “Do Not Disturb,” almost 100 percent of the time. I think this update is enlightening and I am going to use it. My main reason for keeping my phone on do not disturb is because of the million rob-calls I get daily. I don’t know how to make them stop. I wish Apple would roll…[Read more]
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Steve Witmer posted a new activity comment 7 months ago
When you said “baaadd man,” I thought you might bring up Stephen A. Smith, because that’s how he refers to Rodgers. Ironically I found Stephen A.’s perspective on this Aaron Rodgers vaccine topic to be a pivitol moment in this drama. Rodgers seemed to be unapologetic about his being elusive when addressing the media about his vaccine status. Until…[Read more]
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Steve Witmer posted a new activity comment 7 months ago
I think it’s a good move on their parts. I like how they used a positive message to make changes to how they use its networks. I suspect before all these changes were made they realized all these social media channels might not be necessary. Good for them for breaking from the pack. I could see success for other companies that are built on similar…[Read more]
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Steve Witmer wrote a new post, Bringing Digital Transformation To The Watch Industry, on the site Steve Witmer 7 months, 4 weeks ago
The digital team leading transformation at Nike know how to successfully implement different strategies through unconventional actions, and thinking outside the box. Nike’s growing of its Direct to Consumer M […]
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Steve Witmer posted a new activity comment 8 months ago
Love Facebook groups! I am in the Homemade Italian Recipes group because I love learning and cooking Italian cuisine. The group is mad up of some of the sweetest, likable, and warm people I’ve ever met virtually. Such a welcoming vibe there.
I use my other groups too, most often to chat about the tv and movies. I think it is one very positive…[Read more]
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Steve Witmer posted a new activity comment 8 months ago
I agree with all your thoughts here, Lesley. And to add to it, what does this mean for our kids spending time in the outdoors, which is way cooler than what I am seeing on this Zuckerberg demo video. Also, I actually never played SIMS or Palace Chats. I somehow spent zero hours in my life playing computer games.
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Steve Witmer posted a new activity comment 8 months, 1 week ago
Great write-up, Mohamad. Pinterest seems to of found the optimal time to sell off its company. Very impressive maneuvering by both companies. I think Pinterest can be expected to teeter off a bit after such explosive earnings. this concept of PayPal integrating with a platform that literally captures what people want is a great idea from the…[Read more]
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Steve Witmer posted a new activity comment 8 months, 1 week ago
When I get the prompt, “Do you want to help us make technology work better,” I almost want to laugh. My answer is always no. They’re doing just fine updating technology without the help of my personal information. Where does all this end? I am no longer interested in receiving updates from companies either. I find that if I want to learn about…[Read more]
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Steve Witmer posted a new activity comment 8 months, 1 week ago
These are great, Jordan. Thanks for sharing!
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Steve Witmer posted a new activity comment 8 months, 1 week ago
I agree, Philip! I don’t use Instagram but I can see how it will add value to people like you who do.
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Steve Witmer posted a new activity comment 8 months, 1 week ago
That is a great point, Kim. There are ways we as digital marketers can gauge whether we think that diving in will produce the desired outcome. My own curiosity makes me want to learn more about the integration of Instagram ads but I probably won’t be building it into my current strategies.
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Steve Witmer posted a new activity comment 8 months, 1 week ago
I agree with you, Alejandra. I enjoy online shopping and do it all the time. I really like when a targeted ad pops up on my Facebook page, when it’s a product that I really like and I might not of found it on my own. I really don’t worry too much about my privacy either, maybe I should. But I feel each time we go online we need to understand that…[Read more]
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Steve Witmer posted a new activity comment 8 months, 1 week ago
Great question about that spike, Sean. Hard to say. Maybe more people are making efforts to get their aging parents to use Facebook to keep in touch. Or perhaps retirement homes are giving lessons on how to use the technology. Either way, great opportunities there for Facebook.
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Steve Witmer posted a new activity comment 8 months, 2 weeks ago
Like Erin, the most experience with fingerprinting technology is also with my iPhone 8. In looking at the website you shared, I now have my eyes open to how this could benefit first responders, especially police officers. It seems as though there are many situations that arise when it is hard to get the true identity of an individual. As far as…[Read more]
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Steve Witmer posted a new activity comment 8 months, 2 weeks ago
For me, Venmo works really well for paying friends and family and receiving cash from them. The functionality is simple. I like it. I use NFCs when I am at the grocery store and I like that too. It is nice to have options and sometimes I think we tend to get used to one way of doing something when something else is maybe more practical. I have…[Read more]
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Steve Witmer wrote a new post, New Updates Are Coming To Facebook For Marketers, on the site Social Media Innovation MIS 5603 Fall 2021 8 months, 3 weeks ago
Facebook has made a number of updates recently and as a social media manager and marketer I find it helpful to understand them as they arrive. Facebook seems to make updates without alerting us.
This week’s […]
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I am surprised at the spike in the Silent Generation’s use of facebook. I think it is a combination of the population getting smaller, so the % goes up, and more wanting to see what their grandkids are doing. I also wonder if there is an accessibility aspect to it. Living alone the older generation my not have a computer, or room in a house that has 40 years of stuff in every corner. However, when they move into an assisted living community they down size and find room for a computer. Maybe the community even has a computer center that improves access. Regardless of the reason, this demographic seems like an excellent market that has been targeted for years by traditional media and now digital markets can start getting into the game.
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Great question about that spike, Sean. Hard to say. Maybe more people are making efforts to get their aging parents to use Facebook to keep in touch. Or perhaps retirement homes are giving lessons on how to use the technology. Either way, great opportunities there for Facebook.
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Actually, the Silent Generation folks are probably seeing what their great-grandkids are doing!
When my mom was in an Assisted Living community, one of the things I thought was really cool was that there were lots of young people — sometimes even high school kids — who volunteered at the community. They taught the residents so much! (I know that is how my mom got on Facebook)During the pandemic, telehealth expanded immensely [https://www.ajmc.com/view/telemedicine-catches-on-changes-in-the-utilization-of-telemedicine-services-during-the-covid-19-pandemic] and there were many programs to get smartphones into the hands of elderly folks for the purpose of expanding their access. I would imagine that many folks got accustomed to using smartphones for that purpose and became users of other aspects, like Social Media.
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I think this is great Steve!
As a consumer I personally value my privacy but more so the ability to have Advertising that is geared towards my needs and wants. Unlike many people I actually enjoy seeing Ads I am interested in, I have made many purchases through social media due to this and I want to be able to provide the same experience to my users. I am very intrigued by the idea of bringing Facebook and Instagram together to create a more intertwined and seamless experience for the user. I think change is always good if not to improve a process then to gather data and learn from any mistakes that may occur along the way. I am looking forward to see what other changes happened in the future!
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I agree with you, Alejandra. I enjoy online shopping and do it all the time. I really like when a targeted ad pops up on my Facebook page, when it’s a product that I really like and I might not of found it on my own. I really don’t worry too much about my privacy either, maybe I should. But I feel each time we go online we need to understand that there is a certain level of privacy that we are inviting to share. I feel like it should be up to the individual if they are comfortable with that or not.
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Steve, your post reminded me of our guest speaker, Cindy’s, advice: Do, Learn, Do! New features present new opportunities to test and learn. And to your question: It certainly can feel overwhelming. Bringing it back to the strategy, audience and desired outcome is usually a good way to assess: Is it worth testing this one out?
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That is a great point, Kim. There are ways we as digital marketers can gauge whether we think that diving in will produce the desired outcome. My own curiosity makes me want to learn more about the integration of Instagram ads but I probably won’t be building it into my current strategies.
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As someone that doesn’t use Facebook, I think that the new features are huge! Automation and integrating features from Instagram should help SMBs better communicate with audiences like myself.
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I agree, Philip! I don’t use Instagram but I can see how it will add value to people like you who do.
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The company is testing the option for Instagram creators to have their Reels recommended on Facebook. One thing FB added is a list of tips about improving ads’ performance.
– Give time to the analysis: waiting 72 hours before evaluating performance can help ensure an accurate picture for optimization purposes
– Analyze the campaign and not the creative: analyze reporting at the campaign level rather than focusing on just one factor
– Set up the Conversions API: The API connects with other data sources to measure user actions across marketing funnels, and it can even provide insights into website conversions
– Consider all available tools: Consider and take advantage of all tools available to you – on and off FB
– Keep on testing: Testing new bidding, format, and audience strategies will help you identify what is working to improve your performance-
These are great, Jordan. Thanks for sharing!
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Thank you for sharing Steve! I own my own small business and have just starting testing the waters with social media advertising. I think the new features will be useful to business owners to better feel out their audience. Especially those who are just starting out, do not have funds to outsource or do not have a background in marketing, this takes the intimidation away around testing and creating the right campaigns. Super excited to explore these new features
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Steve Witmer posted a new activity comment 8 months, 3 weeks ago
This reminds me of when in the past I was searching for jobs online. I am sure you have experienced this Mohammad, when every job description looks like someone from HR copied and pasted a wish list for candidates about a mile long. Starting a new career is hard enough but how do we compete with these expectations. It feels contrived, and yes I…[Read more]
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Steve Witmer posted a new activity comment 9 months ago
Erin, I think you most definitely have a great case for letting it go to the way-side. Social Media management IS a full time job if it is to be done right. In my roll as one, I have come across attitudes that reflect a negative opinion on the profession (all you do is post stuff to social media, has actually been said out-loud to me by a…[Read more]
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Steve Witmer posted a new activity comment 9 months, 1 week ago
Great points, and thanks for sharing Mohamad. The Athletic you would definitely enjoy, what makes it unique is the journalistic qualities you find in the articles, and the unique stories in addition to just keeping up with your teams. I don’t know if you’ve noticed but alot of sports news cites the Athletic when a story breaks. The high quality…[Read more]
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