@shenika-balfour
active 2 years, 4 months ago-
Shenika Balfour posted a new activity comment 2 years, 4 months ago
HI Jaclyn,
Great post! I must say that I am one of the millennials that decided to skip gift buying and spend my money on something else. That something else for me is trips and experiences. I am at a point in my life where I would rather use my additional income to have a relaxing vacation rather than have the latest IPad. I read a couple of…[Read more]
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Shenika Balfour posted a new activity comment 2 years, 4 months ago
Hi Chris,
Great post! From 2013-2017, I have gone out on Black Friday religiously to try to get the best deals on tech and houseware products! This year I decided to do the digital approach and I must say I was able to get the same exact sales I would have been able to get if I went to a crowded store. What made it even better is that I noticed…[Read more]
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Shenika Balfour posted a new activity comment 2 years, 4 months ago
Hi Taja,
Great post! As soon as I heard about this deal I signed up immediately. I have been using the free version of Spotify and I’ve used a free trial of Hulu but never wanted to bite the bullet and commit until I saw this deal! It is definitely a great incentive to get full access to both services while also saving money while you are at…[Read more]
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Shenika Balfour posted a new activity comment 2 years, 4 months ago
Hi Caroline,
Thank you for sharing! I am upset that I missed this opportunity as I think it was a fantastic idea to get people pumped about the new movie.
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Shenika Balfour posted a new activity comment 2 years, 4 months ago
Hi Jaclyn,
I must admit that the sight of Gritty still scares me, however your post made me check out his Twitter account and I must say it is very amusing. So amusing that I spent quite some time scrolling through to look at all the content. Within a few minutes, his twitter won me over as a fan and I decided to follow him as well. Gritty’s…[Read more]
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Shenika Balfour posted a new activity comment 2 years, 4 months ago
Hi Shannon,
Thank you for addressing this issue! This has become one of my biggest pet peeves when I follow a company or brand. The overuse and misuse of memes shows that the company is trying way to hard to be “hip” and they are essentially missing the mark by trying to stay relevant. Your Olive Garden example made me cringe. When I see things…[Read more]
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Shenika Balfour wrote a new post, Experiential Marketing & Telling A Story, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 years, 4 months ago
The guest speaker who really resonated with me was the Founder of Mole Street, Brendan Walsh. I was recently introduced to the exciting world of Experiential Marketing as the Assistant Manager of the […]
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Shenika Balfour wrote a new post, 6 Year Old Social Media Influencer Makes 11 Million, on the site Social Media Innovation MIS 5603 Fall 2018 2 years, 4 months ago
When I think about the child stars of my childhood, I think of child actors such as Mary-Kate and Ashley Olsen from Full House or Macaulay Culkin from Home Alone.
For kids these days, however, some of the […]
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Shenika Balfour wrote a new post, Guest Speaker – E-Portfolio Post, on the site Shenika Balfour 2 years, 4 months ago
The guest speaker who really resonated with me was the Founder of Mole Street, Brendan Walsh. I was recently introduced to the exciting world of Experiential Marketing as the Assistant Manager of the Nationwide […]
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Shenika Balfour wrote a new post, Crisis Management, on the site Shenika Balfour 2 years, 5 months ago
As marketers, we all have or will experience some form of crisis within our companies. As the Marketing Coordinator for a luxury property management company, I have witnessed an incident that would be […]
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Shenika Balfour wrote a new post, Who’s watching “Facebook Watch”?, on the site Social Media Innovation MIS 5603 Fall 2018 2 years, 6 months ago
Facebook launched a video on-demand service called Facebook Watch on August 10th, 2017 and “despite the global rollout and up-to- $1 billion investment in the platform, half of adult Facebook users don’t eve […]
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Cindy Dumont and
Shenika Balfour are now friends 2 years, 7 months ago -
Shenika Balfour wrote a new post, It’s That Time Again! Back to School Time!, on the site Shenika Balfour 2 years, 7 months ago
I remember when I was a kid, I used to dread seeing Back to School ads on television or within the weekly circular. Back then the ads would normally appear in the beginning of August and they were always a […]
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Shenika Balfour wrote a new post, Clickable Back to School Content Marketing Articles, on the site Shenika Balfour 2 years, 7 months ago
I remember when I was a kid, I used to dread seeing Back to School ads on television or within the weekly circular. Back then the ads would normally appear in the beginning of August and they were always […]
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Yue Sheng and
Shenika Balfour are now friends 2 years, 7 months ago -
Shenika Balfour wrote a new post, Headlines! Headlines! Read All About It!, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 years, 7 months ago
It’s one thing to write great content, but it is another thing to get your content read. This is where an engaging title is important. It is the first thing that the reader will see before they decide w […]
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Shenika Balfour wrote a new post, E-Portfolio: Project Management Methodologies, on the site Shenika Balfour 2 years, 8 months ago
In regard to Agile versus Waterfall, the question “which is the right methodology for my company?” is the wrong question. Companies need to be skilled in both project management practices in order to achieve the […]
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Shenika Balfour wrote a new post, E-Portfolio: Customer Journey Map, on the site Shenika Balfour 2 years, 8 months ago
According to our Harvard Business Review reading, “A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be a p […]
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Shenika Balfour wrote a new post, E-Portfolio: Hiring A UX Designer, on the site Shenika Balfour 2 years, 8 months ago
My previous employer, Korman Communities, a luxury property management company decided it was time to completely redesign the website after 5 years of using the same antiquated website. This process took over a […]
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Shenika Balfour posted a new activity comment 2 years, 8 months ago
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