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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Shannon Atwell

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@shannon-atwell

active 2 years, 2 months ago
@tud07405 Hey Jacklin! Can I just say I totally scrolled through your foodstagram for like 15 minutes. Absolutely obsessed. Do you have a restaurant in Philly that’s you absolute #1 pick? View
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    Shannon Atwell posted a new activity comment 2 years, 2 months ago

    I absolutely love bringing up the topic of piracy because I think it’s happening in different forms now- like account sharing. But what’s interesting is there are so many shows and movies because of the competitions between streaming services that are difficult to find….unless you illegally download them. I think you’re right- this number may…[Read more]

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    Shannon Atwell posted a new activity comment 2 years, 2 months ago

    Super interesting thought for me as I work in the mall retail corporate space right now. We are seeing similar trends of younger consumers being reported as not spending- however, we are seeing them in our traffic numbers and spend numbers still showing up to our malls. I think the planning portion is absolutely true, but with those strategic gift…[Read more]

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    Shannon Atwell posted a new activity comment 2 years, 2 months ago

    I think they’re trying to push them too closely together. They’re trying to make them operate as one entity when they are so so different. You’re right- if the younger users catch on, there’s a chance they will leave the other apps the same way they abandoned Facebook. Should be interesting to see how this plays out over the next few years.

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    Shannon Atwell posted a new activity comment 2 years, 2 months ago

    I think about how I should have become a Youtube star years ago, haha. But it’s crazy even when you look at the teenage generation and who they look up to- it’s Youtubers like Liza and (unfortunately) Logan Paul. There is a total shift in influencers happening and I think the focus on microinfluencers is more important than ever now.

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  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, The New York Times: Limiting Your Access to Content, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 years, 2 months ago

    Sometimes, content is more than just blog posts. Content also includes journalism, breaking stories, and news videos.

    So what happens when you want to access really great content but suddenly you’re cut […]

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    Shannon Atwell wrote a new post, Meme Usage + Business Twitters, on the site Social Media Innovation MIS 5603 Fall 2018 2 years, 2 months ago

    It’s time to be honest about memes- they aren’t for everyone.

    And if you don’t know how to use them, you definitely shouldn’t.

    Here’s the thing- memes in business advertising should be used with extreme c […]

  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, The Next Generation of Youtube., on the site Shannon Atwell 2 years, 3 months ago

    I spend a lot of time on Youtube.

    I’ve been watching Youtube videos and following influencers on Youtube for a long time. Think: John Green, Shane Dawson, Jenna Marbles, Smosh. It was the first generation of […]

  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, Spotify or Bust, on the site Shannon Atwell 2 years, 4 months ago

    I spend most of my day on Spotify.

    It starts when I wake up in the morning and need some jams to get my day started. It continues as I walk to work and then switches over from phone to laptop once I get to my […]

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    Shannon Atwell wrote a new post, Post Your Location If You Dare…, on the site Social Media Innovation MIS 5603 Fall 2018 2 years, 4 months ago

    Maybe Michael Myers will show up at your front door if you do.

    In class tonight, I mentioned how the Halloween reboot has been promoting based on location.

    On Instagram, I saw an Instagram sponsored post for […]

  • Profile picture of Shannon Atwell

    Shannon Atwell posted a new activity comment 2 years, 4 months ago

    Loved these videos! Parody is so tricky and I agree with what you mentioned about making sure the parody is positive – it completely makes a difference. But in cases like Gangnam Style, even keeping it positive can reinforce cultural stereotypes. I think there’s a fine line between poking fun at yourself and being careful to not hurt a bigger…[Read more]

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    Shannon Atwell posted a new activity comment 2 years, 4 months ago

    I worked in B2B email specifically for a few years. What I found is that the email inbox for business accounts is becoming more and more saturated. To keep up with this, emails must be highly personalized. The 5% of emails that you might not ignore tend to be those that are addressed specifically toward a person. And at the end of the day, the…[Read more]

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    Shannon Atwell wrote a new post, The Labor Day Weekend Inbox, on the site Shannon Atwell 2 years, 5 months ago

    Content marketing doesn’t have to be limited to blogs or videos. This Labor Day weekend, as all have gone in the past, I had an inbox full of emails. And like many people, I keep these emails quarantined to the […]

  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, Is Click-Bait Dying?, on the site Digital Innovation in Mobile Marketing and Communication – MKTG 5606 Fall 2018 2 years, 5 months ago

    Like most people, my interests vary across multiple topics. One moment I could be reading an article about a Meme and the next be scrolling through a Twitter moment about something that happened in politics. This […]

  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, Labor Day? Haven’t Heard of Her…, on the site Shannon Atwell 2 years, 5 months ago

    Below are three social media stories that peaked my interest over Labor Day weekend.

    “21 super-relatable Tweets from this week”

    Link: https://twitter.com/i/moments/1035181167748808704
    Platform: […]

  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, The Trouble With Watson, on the site Shannon Atwell 2 years, 6 months ago

    I recently attended the Digital Summit in Philadelphia.

    One of the booths that drew my attention while walking around was for IBM’s Watson. I approached it entirely because of a case study we did for class. I […]

  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, Getting To The Bottom of Email, on the site Shannon Atwell 2 years, 6 months ago

    Email is easy.

    Well, that’s what most people think. It’s why people apply for email marketing positions with the impression that it’s simply sending a few emails out.

    But email is actually difficult. It’s […]

  • Profile picture of Shannon Atwell

    Shannon Atwell wrote a new post, Norman & Email, on the site Shannon Atwell 2 years, 6 months ago

    We all know that Norman’s seven principles of design are not limited to doors or websites. These factors can be found in every aspect of our world. But more than ever, it is important to identify where these p […]

  • Profile picture of Shannon Atwell

    Shannon Atwell posted a new activity comment 2 years, 7 months ago

    I will also be there through work! We should link up 🙂

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  • Profile picture of Shannon Atwell

    Shannon Atwell posted a new activity comment 2 years, 7 months ago

    I think that if they had defined things a bit differently, they might have gotten closer to having France as the answer. It seems like they focused too heavily and put weight in one thing (players stats vs. skill level). Tying this back to the Watson case, there were many different variables that needed to be at play in order to get an answer…[Read more]

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  • Profile picture of Shannon Atwell

    Shannon Atwell posted a new activity comment 2 years, 7 months ago

    This was actually a great breakdown. A lot of the time I find that it’s easy to get swept up in projects and tasks and the differences between the two. When it’s clear what the actual project is, it becomes easier to organize the tasks underneath it. Will definitely be using this thinking to breakdown future endeavors!

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