Sean T.

Recently, I was immersed in Google Analytics training, like the rest of my cohort. It was rather daunting at first; and when our friends Justin and Krista started talking about coding, I got really nervous. I […]

Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]

Last semester we learned about the importance of AI technology and how it interweaves into many platforms we use today. This semester we are taking a deeper look into data analytics, learning about different tools […]

My MarTech Stack and why I need a Customer Data Platform
So what the heck is a CDP?  Customer Data Platforms are all the rage in today’s corporate environments. These tools are used to consolidate and integrate […]

Humans can now communicate with plants.

This statement doesn’t quite seem possible, yet MIT scientists have recently made a breakthrough converting environmental data into knowledge. By bridging the gap b […]

Media companies are looking to change the way movies are made by using big data to inform decisions. Big data is currently being used to analyze audience behavior, which is changing the way movies are written, […]

Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]

In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]

Article found here

Every year, Super Bowl ads exhibit new trends based on social trends and current events. So, it’s no surprise that this year’s batch would be impacted by the COVID-19 pandemic. We hav […]

Alcohol. Something that has helped us all get through the pandemic. Remember when we first went into quarantine and the liquor stores had lines around the buildings? Everything was sold out and people were […]

What do you need to succeed as a business these days? DATA!

I believe that EVERY business, especially small to medium businesses, should use Google Analytics. Even large companies such as Uber, Spotify, and […]

EXAMINING KOSAS COSMETICS

Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for […]

After Gen ZERS recently made fun of millennials for using the laughing-crying emoji, wearing skinny jeans and having our hair parted to the side, it made me think about how one day my son (now a month old!) […]

This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]

It is no surprise that technology is creeping into every sector of our lives. But in an industry such as fashion, with its rather narrow-minded vision led by historic executives, technology infusion has been slow. […]

When I first learned that the classes for spring 2021 were Business Analytics and Digital Marketing, I thought to myself, WOW….two totally different topics that aren’t even related, this is going to be tough! How […]

When I was a child, my mother did not want me to watch any movies rated PG-13 and up. So, she instead would only let me watch anything with Disney. Since we could not afford to go to the movies, she went to […]

Do Not Pass Go, Do Not Collect $200, unless you are using Google products to improve your marketing. Google touches nearly every aspect of a digital marketer’s life today. This is not necessarily bad, as one […]

This past Sunday was Super Bowl LIV. However, unlike most people I didn’t spend the time watching the game or discussing the half time show. I spent it packing my grandparents up to move from their townhome into […]