Sarah Glose

Really interesting post, Sarah! I can definitely relate to this journey. I have done it more times than I can count. I would be really interested to see if Barclay’s is able to track searches to the traffic in their restaurant and how much traffic they can attribute to that source. My organization isn’t a restaurant, but we have started to rethink our customer journey and instead of breaking out the mobile journey, we are looking at how it is integrated with the overall journey. Most of our customers are interacting with us via phone, online, and in person, making it impossible to separate it out. So, as we are rethinking the strategy, mobile is engrained in almost every aspect of our journey.

One of the areas we are focusing on is email. Email is still a really powerful channel and about 61% of people are opening it on their mobile device. In your example above, I could see Barclay Prime sponsoring a Thrillist newsletter with their happy hour promotions or even some customer pictures or reviews. It could be an additional way to meet a person, like you, that has been on Thrillist in the past, And if they are on mobile, ensuring that the rest of the journey is mobile-friendly is a must!

Sources:
– https://iterable.com/blog/2018/05/01/8-email-strategies-mobile-user-engagement/
– https://www.superoffice.com/blog/email-marketing-strategy/

Great post! Glad someone finally brought up one of the biggest social media (and music) flops of the century. Firefly, on the other hand, is a great comparison – they do a much better job of authentically sharing/engaging/building brand awareness through social.

Hi Sarah,

Such a fun topic! Goes to show how a rushed, company-centric communication and business plan can quickly go down the tubes. Fyre was inauthentic, inspired by an “idea” of what an elite experience would be – when no such thing exists. This can be the true evil in social media – the ability to portray things in a much better light than they are in reality.

On the contrary, I’ve attended Firefly for many years in the past, and would have to agree based upon my first-hand experience. The entire event feels like a collaboration. The hype begins with establishing the line-up, and this is largely based on suggestions which can be submitted on the Firefly website. From there, events, food options, etc. are also put to a vote, easily accessible for anyone who follows a Firefly account, as if every person’s voice matters. They look to make the entire experience interactive, prior to and even at the event. It is common to share experiences, discussions, and ideas with others, both virtually and in-person. They use online / technology platforms to inspire the overall experience. Ultimately, this allows for the shared positivity, as mentioned, which in turn prove much more powerful that the myth that Fyre attempted.

Sarah – this absolutely influences my decision to shop at REI over Dick’s or another athletic retailer. Until now, I wasn’t aware of So Worth Loving and I can’t wait to check them out and ask my daughters if they know about this brand. I feel like the pressure to be “perfect” is so much greater today than when I was growing up and I often blame it on social media, I’m so happy to learn there are more positive influences
out there!

Sarah – I am not familiar with either brands, but after watching the “The Mirnavator,” I would most definitely choose them over Dick’s Sporting Goods. As you mentioned earlier, I believe brands are now figuring out that the key to engagement now is emotional appeal. That is how you sell a product/service today. People want to be able to relate somehow to the product/service a brand is selling. I see so many brands that show up on my Instagram as sponsored posts that resemble those of So Worth Loving. And nowadays, there are so many people on social media who do things for show to make themselves look perfect and it affects others who feel like they have to be the same way. But I love how so many brands have figured out that embracing the real you sells also. Sarah, this was a really great post!

Great contribution Sarah!

I started using OfficeLens a few years back mainly because it integrates with Microsoft. It’s a life-saver at times. In addition to functioning as a scanner, it can convert whiteboards and the likes to PDFs. It’s great for documenting brainstorming and the like.

Allegedly, our office copier can “scan to email”, but I’ve never seen it work. More amazingly, we still have a fax machine (that’s used regularly…?).