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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Sarah Glose

Profile picture of Sarah Glose

@sarah-glose

Active 2 years, 5 months ago
@tuk43443 Hi Cliff! I appreciated the question you asked during last nights Meetup about the future of brick and mortar retail stores. Part of my job is working with our retail division to implement relevant marketing strategies so I found your question especially relevant. Patrick Venetucci’s answer about retail being an “AND world and not an […] View
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  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Retweet Activism and the Millennial Generation, on the site Sarah Glose 2 years, 5 months ago

    When you think of Sarah McLachlan, what comes to mind?
    An angelic voice…a friendly face…possibly the heart-wrenching images of starving and abused animals? Yeah, same.
    While guilt-appealing marketing tactics can […]

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Google Maps Taking On Facebook?!, on the site Sarah Glose 2 years, 5 months ago

    In another attempt to take down the competition in literally every market they can get their maps on, Google is looking to disrupt the social media industry.
    Google Maps, is aiming to directly compete with […]

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, From Path to Purchase, Mobile Measurement Wins., on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 6 months ago

    It’s no surprise that mobile is a measuring game-changer for marketers. Leveraging content on mobile is more effective, more measurable and more actionable than it has ever been before.
    Using advanced analytics w […]

    • Profile picture of Christine Williams
      Christine Williams replied 2 years, 6 months ago

      Really interesting post, Sarah! I can definitely relate to this journey. I have done it more times than I can count. I would be really interested to see if Barclay’s is able to track searches to the traffic in their restaurant and how much traffic they can attribute to that source. My organization isn’t a restaurant, but we have started to rethink our customer journey and instead of breaking out the mobile journey, we are looking at how it is integrated with the overall journey. Most of our customers are interacting with us via phone, online, and in person, making it impossible to separate it out. So, as we are rethinking the strategy, mobile is engrained in almost every aspect of our journey.

      One of the areas we are focusing on is email. Email is still a really powerful channel and about 61% of people are opening it on their mobile device. In your example above, I could see Barclay Prime sponsoring a Thrillist newsletter with their happy hour promotions or even some customer pictures or reviews. It could be an additional way to meet a person, like you, that has been on Thrillist in the past, And if they are on mobile, ensuring that the rest of the journey is mobile-friendly is a must!

      Sources:
      – https://iterable.com/blog/2018/05/01/8-email-strategies-mobile-user-engagement/
      – https://www.superoffice.com/blog/email-marketing-strategy/

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Fyre vs. Firefly: Social Media and Music Festivals, on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 6 months ago

    We’ve all heard about the renowned calamity of the Fyre Festival, the fraudulent “luxury music festival” founded by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule. Maybe you’ve even heard the r […]

    • Profile picture of Jacklin Altman
      Jacklin Altman replied 2 years, 6 months ago

      Great post! Glad someone finally brought up one of the biggest social media (and music) flops of the century. Firefly, on the other hand, is a great comparison – they do a much better job of authentically sharing/engaging/building brand awareness through social.

    • Profile picture of Jane Ann Grimley
      Jane Ann Grimley replied 2 years, 6 months ago

      Hi Sarah,

      Such a fun topic! Goes to show how a rushed, company-centric communication and business plan can quickly go down the tubes. Fyre was inauthentic, inspired by an “idea” of what an elite experience would be – when no such thing exists. This can be the true evil in social media – the ability to portray things in a much better light than they are in reality.

      On the contrary, I’ve attended Firefly for many years in the past, and would have to agree based upon my first-hand experience. The entire event feels like a collaboration. The hype begins with establishing the line-up, and this is largely based on suggestions which can be submitted on the Firefly website. From there, events, food options, etc. are also put to a vote, easily accessible for anyone who follows a Firefly account, as if every person’s voice matters. They look to make the entire experience interactive, prior to and even at the event. It is common to share experiences, discussions, and ideas with others, both virtually and in-person. They use online / technology platforms to inspire the overall experience. Ultimately, this allows for the shared positivity, as mentioned, which in turn prove much more powerful that the myth that Fyre attempted.

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Amazon & Google: The Race for Shopping and Search, on the site Sarah Glose 2 years, 6 months ago

    In recent estimates released by eMarketer, Amazon is the only search advertising company “expected to see an increase in market share in the coming years.” More significant than that, it’s the only speci […]

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, The Streaming Wars Rage On., on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 7 months ago

    Social media presents an endless number of ways for brands to interact with their followers, grow their audience, solidify their image and most importantly, help achieve their business objectives. However, not […]

  • Profile picture of Sarah Glose

    Sarah Glose posted a new activity comment 2 years, 7 months ago

    Wow. Like we all need another reason to not make dinner! This reminds me of the “one click ordering” from amazon, or even the “dash buttons”. Anyway to make our purchases require less clicking! When I first saw your post I wondered if there was some sort of confirmation about the order, like what if you just accidentally open the app or your to…[Read more]

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  • Profile picture of Sarah Glose

    Sarah Glose posted a new activity comment 2 years, 7 months ago

    I wasn’t aware that Amazon had that functionality in their app! That’s really interesting. I’m in the middle of giving my apartment a “design refresh” so your post immediately caught my eye.

    Typically if I’m looking for new furniture I’ve always used the Wayfair app. I love everything about Wayfair. Their app design, organization,…[Read more]

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  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, You are so worth loving., on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 7 months ago

    With so many social media networks available to users, it’s critical for brands to differentiate themselves on the most relevant networks to their audiences in order to meet business objectives.
    Since the a […]

    • Profile picture of Karen Cunningham
      Karen Cunningham replied 2 years, 7 months ago

      Sarah – this absolutely influences my decision to shop at REI over Dick’s or another athletic retailer. Until now, I wasn’t aware of So Worth Loving and I can’t wait to check them out and ask my daughters if they know about this brand. I feel like the pressure to be “perfect” is so much greater today than when I was growing up and I often blame it on social media, I’m so happy to learn there are more positive influences
      out there!

    • Profile picture of Danielle Williams
      Danielle Williams replied 2 years, 7 months ago

      Sarah – I am not familiar with either brands, but after watching the “The Mirnavator,” I would most definitely choose them over Dick’s Sporting Goods. As you mentioned earlier, I believe brands are now figuring out that the key to engagement now is emotional appeal. That is how you sell a product/service today. People want to be able to relate somehow to the product/service a brand is selling. I see so many brands that show up on my Instagram as sponsored posts that resemble those of So Worth Loving. And nowadays, there are so many people on social media who do things for show to make themselves look perfect and it affects others who feel like they have to be the same way. But I love how so many brands have figured out that embracing the real you sells also. Sarah, this was a really great post!

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, My Best Friend, The Influencer., on the site Social Media Innovation MIS 5603 Fall 2019 2 years, 8 months ago

    It doesn’t take long after meeting Bradshaw to know he’s got it. That “it” factor. That special flare that makes people want to know you, be seen with you, and of course, follow you on social media. Bradsha […]

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Meeting Minutes 9/17/2019, on the site DMV-Z 2 years, 8 months ago

     

    Team Meeting

    Date 9/17/2019
    Time 7:00pm
    Location N/A

     

    Meeting called by:

    Amy Lavin

    Type of meeting:

    Advisor Meeting

    Facilitator:

    Sarah Glose

    Note t […]

  • Profile picture of Sarah Glose

    Sarah Glose posted a new activity comment 2 years, 8 months ago

    Nate, first off, great post! You bring up a multiple crucial points that immediately hit home for me. I was thinking of writing my own post on this because I have such strong opinions on Septa and personal examples of this challenge!

    So, I’ve been commuting to and from work and school via public transit since 2007. I’ve never had a car in my…[Read more]

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  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Long Live the Digital Scan, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2019 2 years, 8 months ago

    Long gone are the days of idly standing by the office scanner with a box of receipts.

    Now, you may be saying, “Duh, Sarah, everything is paperless now, no one prints anything anymore” and you’re not entirely […]

    • Profile picture of Greg Ebbecke
      Greg Ebbecke replied 2 years, 8 months ago

      Great contribution Sarah!

      I started using OfficeLens a few years back mainly because it integrates with Microsoft. It’s a life-saver at times. In addition to functioning as a scanner, it can convert whiteboards and the likes to PDFs. It’s great for documenting brainstorming and the like.

      Allegedly, our office copier can “scan to email”, but I’ve never seen it work. More amazingly, we still have a fax machine (that’s used regularly…?).

  • Profile picture of Aksana Bukhaustsava

    Aksana Bukhaustsava and Profile picture of Sarah GloseSarah Glose are now friends 2 years, 8 months ago

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Meeting Minutes 9/5/2019, on the site DMV-Z 2 years, 8 months ago

    Meeting Minutes for our Initial meeting with Debbie Kiederer.

    DMV-Z Mentor Meeting 1

    September 5, 2019
    9 PM EST
    WebEx

     

    Meeting called by:

    Katie Allegretto

    Type of me […]

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Meeting Minutes 8/29/2019, on the site DMV-Z 2 years, 8 months ago

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Meeting Minutes 8/20/2019, on the site DMV-Z 2 years, 8 months ago

    Meeting Minutes from 8/20/2019

    Team Meeting

    Date 8/20/2019
    Time 7:00pm
    Location N/A

     

    8/Meeting called by:

    Amy Lavin

    Type of meeting:

    Advisor […]

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Deliverables, on the site DMV-Z 2 years, 9 months ago

    These will be links to the working drafts of the deliverables for our final capstone project.

    Project Proposal (plus addendum)
    Project Plan
    Company Profile
    Marketing Channels
    PennDOT Brand […]

  • Profile picture of Sarah Glose

    Sarah Glose wrote a new post, Our Team, on the site DMV-Z 2 years, 9 months ago

     

     

  • Profile picture of Sarah Glose

    Sarah Glose created the site DMV-Z 2 years, 9 months ago

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