Sarah Cassidy

Sarah Cassidy posted a new activity comment 4 years, 7 months ago

Great post Crystal.

It’s an interesting argument. While I think government officials should not have access to my personal information, law enforcement brings up a grey area. It’s important to find suspects of the serious crimes quickly – and not having to get a subpoena would definitely speed up this process. However, subpoenas don’t…[Read more]

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Sarah Cassidy posted a new activity comment 4 years, 7 months ago

Great post! While I think this can be very detrimental to certain advertisers, I really like this idea. I like to know who is behind certain ads as I do usually exercise my own purchasing power especially when it comes to politics. It may even make me support certain products that I might not have otherwise. Good find.

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Sarah Cassidy posted a new activity comment 4 years, 7 months ago

I feel like social media is the cornerstone of all social interaction. It’s already been shown to impact our elections through “fake news” and foreign interference through ad purchases. Social help brings like-minded people together, which mostly is a good thing. On the flip side, it can also aid terrorism, fake news, racism, and foreign…[Read more]

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Sarah Cassidy wrote a new post, Goals & Objectives, on the site FitbitMom: All New. All You. 4 years, 7 months ago
Sarah Cassidy wrote a new post, Types of Content, on the site FitbitMom: All New. All You. 4 years, 7 months ago
Sarah Cassidy wrote a new post, Millennial Mom Environment, on the site FitbitMom: All New. All You. 4 years, 7 months ago
Sarah Cassidy wrote a new post, Why fitbitmom?, on the site FitbitMom: All New. All You. 4 years, 7 months ago
Sarah Cassidy wrote a new post, Monetary Model, on the site FitbitMom: All New. All You. 4 years, 7 months ago

Monetary Model:

In App Advertisements:

In-App advertising is growing very quickly and makes up about 72% of all total mobile ad spend (business2community.com). This is partially attributed to the […]
Sarah Cassidy wrote a new post, Budget & Resource Plan, on the site FitbitMom: All New. All You. 4 years, 7 months ago
Sarah Cassidy wrote a new post, Survey Results, on the site FitbitMom: All New. All You. 4 years, 7 months ago
Sarah Cassidy posted a new activity comment 4 years, 7 months ago

Super interesting. It makes me think about my own purchasing power – which I exercise often. While I don’t believe in their political agenda, and I would never shop here because of their beliefs – I would and do, spend my money at places that I know have the same political agenda as myself. It’s definitely an interesting concept. It would be…[Read more]

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Sarah Cassidy posted a new activity comment 4 years, 7 months ago

I’m split on this concept. I would argue that these content creators are paid – they get paid by getting free access to a platform that costs money to upkeep. The flip side is that it wouldn’t be the business it is today without the interaction of its users. These platforms can also help a freelancer land that next job, or even a job where…[Read more]

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Sarah Cassidy wrote a new post, Change Isn’t Always Good, on the site sarah cassidy 4 years, 7 months ago

What are some of the best strategies when it comes to using social media marketing to test new ideas? Some might agree that social listening is near or at the top – especially on twitter. So obviously when Tw […]
Sarah Cassidy wrote a new post, Change Isn’t Always Good, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

What are some of the best strategies when it comes to using social media marketing to test new ideas? Some might agree that social listening is near or at the top – especially on twitter. So obviously when Tw […]
Sarah Cassidy wrote a new post, Disgusting Cookie Gone Viral, on the site sarah cassidy 4 years, 7 months ago

Does something have to be great to create buzz around a brand? For the first time, I can honestly say no. These cookies are beyond gross…and everyone agrees. But the secret flavor is so familiar we can’t stop […]
Sarah Cassidy wrote a new post, Disgusting Cookie Gone Viral, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

Does something have to be great to create buzz around a brand? For the first time, I can honestly say no. These cookies are beyond gross…and everyone agrees. But the secret flavor is so familiar we can’t stop […]
Sarah Cassidy wrote a new post, Chatbots – Fun or Functional?, on the site sarah cassidy 4 years, 7 months ago

Chatbots have exploded onto the scene over the past few years. Whether you’re being updated about an order, giving feedback, or making a donation – they have many purposes. There is even a magazine dedicated to […]
Sarah Cassidy wrote a new post, Chatbots – Fun or Functional?, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago

Chatbots have exploded onto the scene over the past few years. Whether you’re being updated about an order, giving feedback, or making a donation – they have many purposes. There is even a magazine dedicated to […]
Sarah Cassidy wrote a new post, Calling all New Moms!, on the site Digital Innovation in Mobile Marketing and Communication – Fall 2017 4 years, 7 months ago

I was wondering if you would help our team with a very short survey for our final project.

This survey is intended only for moms who are pregnant and/or have children three years of age and under. Our goal is t […]
Sarah Cassidy wrote a new post, Calling All New Moms!, on the site Social Media Innovation – Fall 2017 4 years, 7 months ago

I was wondering if you would help our team with a very short survey for our final project.

This survey is intended only for moms who are pregnant and/or have children three years of age and under. Our goal is t […]
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@sarah-cassidy

FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing

@sarah-cassidy

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FOX SCHOOL OF BUSINESS

MS Digital Innovation in Marketing