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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Sara Valko

Profile picture of Sara Valko

@sara-valko

Active 3 months ago
@henry-fountain Hey Henry! I always enjoy working with you in class and love hearing all of your ideas! I hope you enjoyed LDW at the beach! See you tonight! View
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  • Profile picture of Sara Valko

    Sara Valko posted a new activity comment 3 months, 2 weeks ago

    I remember when this blew up on TikTok and I am kicking myself right now that I never got the chance to order it. I am all sorts of a Chipotle fan, I pretty much eat it ~3 times a week, so I definitely had chance I just never acted on it. I definitely think that Chipotle should’ve just turned a blind eye to the hack (I’m only saying this because I…[Read more]

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    Sara Valko posted a new activity comment 3 months, 2 weeks ago

    Hi Morg!

    So interesting, I didn’t know this was a thing. I do remember traveling internationally pre-covid and using Clear to help get through CBP and that required my picture to be taken to ease the process, but I had consented (and paid) to that. I think it’s so crazy, all the new technologies that are coming out using AI to improve certain…[Read more]

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    Sara Valko posted a new activity comment 3 months, 3 weeks ago

    So funny you wrote about this Demi, I just experience something similar not too long ago. I was traveling home from a work trip with some coworkers, and we pulled off the highway right around Baltimore for gas, and our Google Maps kept sending us in the wrong direction. Like quite literally told us to go the wrong way 8 different times, it was…[Read more]

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    Sara Valko posted a new activity comment 3 months, 3 weeks ago

    This is the first I’m hearing about this, but I can tell you, I would definitely eat a Big Mac n Cheese, that sounds amazing. Reading your article the whole time I was thinking “wow what a good idea by Kraft to get McDonald’s to work with them on a Big Mac” but when I started reading the comments I realized I didn’t even think about McDonald’s and…[Read more]

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    Sara Valko posted a new activity comment 3 months, 3 weeks ago

    Alexis- such an interesting article. This is the first I am hearing of “Trivia Quest”, and it sounds so interesting! I know you also mentioned “Bandersnatch”, but this reminded me of “Black Mirror” and how they integrated interactive TV into their shows. Though for “Black Mirror” they did a lot of publicity and posting about it, for this seemingly…[Read more]

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    Sara Valko posted a new activity comment 3 months, 3 weeks ago

    Similar to Henry, I use social media way too often. I swear I pick up my phone for 3 minutes and scroll through 8 TikToks only for it to be 3 hours later and my eyeballs are burning from staring at my phone for so long. I remember a couple of weeks ago reading a similar article about the decline of social media, and I thought that man was crazy…[Read more]

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    Sara Valko posted a new activity comment 3 months, 3 weeks ago

    I haven’t lived in the city since college, so I haven’t used Uber as frequently as I used to, so I wasn’t aware at all of this switch. I don’t like the subscription roads that so many companies and apps are taking. It actually makes me not want to use the app at all and just switch to Lyft. I was not aware of the shift, but I’m sure Uber handled…[Read more]

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    Sara Valko posted a new activity comment 3 months, 3 weeks ago

    Hannah, such a relatable article, I think there is nothing that hits better than a fresh coffee to start the week off. I am also a sucker for a good deal, which is why I tend to lean more toward Dunkin’ than Starbucks. I love the deals and am constantly looking on the app for any new promotions they are doing.

    I think an app that really stands…[Read more]

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  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Black Friday Social Media, on the site MS-Digital Innovation in Marketing 4 months ago

    Every year Black Friday looks a little different. For years and years the nationally infamous shopping holiday has been pushing up its start times. In years past, the store would open up at their normal operating […]

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    Sara Valko wrote a new post, You've Got Mail!, on the site MS-Digital Innovation in Marketing 5 months, 1 week ago

    How many times have you opened your email and scrolled past countless numbers of promotional emails from various companies? Because for me, I do it every day, and then I continue on to delete those emails (in one […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, To Be Influenced or To Not Be…., on the site MS-Digital Innovation in Marketing 6 months ago

    I am sure all, if not most, of us have heard of influencers (honestly, I’d be really surprised if you haven’t so far, they are everywhere (we even have two in our class)). But have you ever really looked into the […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Process Improvement and Innovation x User Experience Design, on the site MS-Digital Innovation in Marketing 7 months, 3 weeks ago

    Classy Nonprofit Fundraising is not only the ultimate process improvement innovation in the eyes of any nonprofit, but it also has one of the best user experience designs that I have used so far. Though I am […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, TikTok's Takeover… expanded, on the site MS-Digital Innovation in Marketing 7 months, 3 weeks ago

    TikTok has rapidly become one of the most popular apps in the app store, it is also trending towards becoming the most popular social media apps. I am sure there are a million reasons why TikTok has become so […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Mark Cuban's Pharmacy… expanded, on the site MS-Digital Innovation in Marketing 7 months, 3 weeks ago

    Mark Cuban’s Cost Plus Drugs (MCCPDC) has taken the pharmaceutical world by storm. It was introduced to the world at the beginning of the summer and has very much changed how we look at pharmacies. MCCPDC has […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, Revolve Festival and Coachella…expanded, on the site MS-Digital Innovation in Marketing 11 months, 1 week ago

    This weekend is the first weekend of Coachella, and everyone who is someone is there. In my opinion, this is one of the biggest weekends for brand activation tactics. Influencers of all sizes are flocking to […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, KPIS in the NFL… expanded, on the site Sara Valko 1 year, 1 month ago

    KPIs (key performance indicators) are a type of performance measurement. KPIs evaluate the success of an organization, in this case a football team, and provide the baseline in which you measure your aptitude and […]

  • Profile picture of Sara Valko

    Sara Valko wrote a new post, The IoT is Working Out… expanded, on the site Sara Valko 1 year, 4 months ago

    According to Alexander Gillies, the internet of things, also known as IoT, is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with […]

  • Profile picture of Sara Valko

    Sara Valko posted a new activity comment 1 year, 4 months ago

    Kirsten,
    I really liked your article because most of the time I have read about IoT and grocery stores is how they work with delivery apps. I did not even know that weighing smart scales and temperature adjusting freezers and fridges existed. I think these smart devices, specifically the shelves, will be extremely beneficial to supermarkets as…[Read more]

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    Sara Valko posted a new activity comment 1 year, 4 months ago

    One of my breakout groups entertained the idea of a virtual try-on mirror in one of our class sessions, and I was so impressed by the technology. As impressive as it is, I do not personally think I would buy into it or use it in a store. I love seeing how clothes look on my actual body and will continue to actually go through the process of trying…[Read more]

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    Sara Valko posted a new activity comment 1 year, 4 months ago

    Hi Megan,

    I really liked your article. My immediate thoughts on Preso and HiMirror were that they both seem like very cool inventions that will go a long way in the beauty industry. I definitely think Preso would be cool to have in stores around the country like Ulta, Target, or Sephora to help out all customers who are as confused as I am when…[Read more]

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