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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Sara Kies

Profile picture of Sara Kies

@sara-kies

active 2 months, 1 week ago
I’m struggling with the inability to express my feelings via emoji on this platform. Am I really getting to the point where I can’t dictate my feelings in word form. And I don’t see a way to edit my updates, which is doubly troublesome for a fat-fingerer. Yikes! {insert face-palm emoji) View
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  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Company Profile, on the site Epic Trek 5 months, 2 weeks ago

     

     

     

     

    Our vision is to build, educate and support a community of adventurers whose outdoor experiences will inspire them to take risks and explore the great outdoors while protecting eco […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Brand Profile, on the site Epic Trek 5 months, 2 weeks ago

    The pandemic has turned the outdoor adventure planning process into a cluster of unknowns. Can we fly? Will the park be open? Will my kids have fun? What will we do when we get there? Hiking would be fun, but […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Design, on the site Epic Trek 5 months, 2 weeks ago

    Epic features include the perfect EPIC Trec integrated with mobile optimized interactive technology. Track adventures and earn points for challenges with friends and family and redeem for prizes from various […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Testimonials, on the site Epic Trek 5 months, 2 weeks ago

    At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Slider, on the site Epic Trek 5 months, 2 weeks ago

    Test

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Evaluation and Research, on the site Epic Trek 5 months, 2 weeks ago

    Go to the Dashboard, Click Appearance, then Widgets, select Pages (on the left) and drag that widget to the Primary Widget Area (on the right). Title the widget “My information” or “About me” – depending on how […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, How to use posts, on the site Epic Trek 5 months, 2 weeks ago

    Use ‘posts’ for dynamic content such as projects and events as well as personal reflections that might go in a blog. Using ‘posts’ also ensures that you will show up in the site wide activity feed.

    To display […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, About Epic, on the site Epic Trek 5 months, 2 weeks ago

    How do you begin to have an epic vacation or adventure when you can’t fly due to COVID-19, only have a few vacation days to use, feel responsible for fun, or are trying to reach the next level of Candy Crush? S […]

  • Profile picture of Sara Kies

    Sara Kies created the site Epic Trek 5 months, 2 weeks ago

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Why micro-influencers are the future of digital marketing, on the site Sara Kies 5 months, 3 weeks ago

    Influencer marketing has seen spectacularly successful development over the last few years. But as the industry has grown, it’s become a victim of its own success in some respects. Good influencers have become […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, 5 Ways to Optimize Your Agile Marketing Strategy for Success, on the site Sara Kies 7 months, 1 week ago

    If you want to increase the efficiency of your business development efforts, your company must adopt an agile marketing strategy. Businesses focused on fostering an agile approach can significantly improve […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Hiring a UX Writer Versus a Copywriter, on the site Sara Kies 7 months, 1 week ago

    While not very mainstream, “UX Writer” is a buzzword job title used by some companies in Silicon Valley. Google and Twitter were one of the first companies to create job listings, in which they described the […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Best UX Practices for Improved Search Engine Placement, on the site Sara Kies 7 months, 1 week ago

    You might think that achieving a good ranking on search engines all comes down to mastering the craft of meta tags, keywords, URL structures, and headers. If so, you’ll be surprised to learn that search […]

  • Profile picture of Sara Kies

    Sara Kies posted a new activity comment 7 months, 2 weeks ago

    Great post, Michelle! I agree with Erin and our guest speaker, Christine May, on how the strategic business decisions during this time could have consequences that live longer than the virus. Now that COVID has disrupted our normal way of life, I wonder how organizations will survive without adopting an agile approach to their marketing and sales efforts.

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  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Dear DMV, You’re doing it wrong. Sincerely, Everyone, on the site Process Improvement and Innovation MIS5102 Summer 2020 8 months ago

    Adulting is full of frustrations. Waiting in line, poor customer service, unnecessary paperwork, the list is endless. However, there aren’t many situations that package all of these annoyances in one […]

    • Profile picture of Aja J. Williams
      Aja J. Williams replied 8 months ago

      Sara, this is an absolute genius post! Plus, as a person who has to register their car and was recommended to wait until August due to COVID-19 backup, this gives me a bit of heartburn. I think a process that more and more states seem to be adopting is to provide third-party services the opportunity to alleviate the DMV issues. For instance, in Illinois, we need an emissions test to register your car after so many years. Instead of taking the test and then going to the DMV, you can now do it in a one-stop shop. You can also do it online, but there needs to be more automation and updating to get your driver’s license renewed or started.

    • Profile picture of Ralph Dixon
      Ralph Dixon replied 8 months ago

      Great post Sara. Your post is timely in that my wife is attempting to get her license renewed at the moment. It expired in March but she was unable to renew because she’s at that age where the person renewing is required to get their vision checked. Thanks to recent covid-related business shut downs, she was unable get that done until just last week. Anyway, the process for this effort between our MVA and the eye doctor has been such a joke. There was a complete inconsistency in communication with the MVA expecting one thing and the eye doctor another thing. In addition to that, the MVA cannot clarify if the form my wife needs to submit can be done online or needs to be submitted in person. I know COVID has disrupted many processes for businesses during these last few months but you would thing this process should have been more clear prior to COVID. It’s a mess, and completely frsutrating.

    • Profile picture of James Jeansonne
      James Jeansonne replied 7 months, 4 weeks ago

      Sara – This is awesome. I couldn’t agree more. The DMV is not my BFF. It’s frustrating, always takes 3x as long as it should and I usually avoid it as much as possible. I went there recently for a driver’s licenses – it was such a pain. I stood in 2 different lines to do the same thing. ugh….

    • Profile picture of Katherine M Bex
      Katherine M Bex replied 7 months, 4 weeks ago

      So smart Sara – I was just talking to someone about the mess of the Real IDs (this was before COVID hit). Can’t imagine that’s going to be a fun process. Plus, who likes going to the DMV under regular circumstances, let alone during a pandemic. This is a process that is ripe for an overhaul. Awesome!!!!!!

    • Profile picture of Melissa McCusker
      Melissa McCusker replied 7 months, 3 weeks ago

      Awesome post, Sara! Just like everyone else, I try to stay far far away from the DMV as much as possible. You have to clear your whole day for it since you never know how long it will take! The process needs to be streamlined and possibly automated for customers to leave satisfied. It would be great if there were a user friendly app that people have an option to use to ensure the process flows a little better. Even if it’s just filling out half of the information for your reasoning of visiting the DMV, the time spent there in person will decrease.

    • Profile picture of Danielle Nagle
      Danielle Nagle replied 7 months, 2 weeks ago

      Awesome post, Sara! I just recently moved from New Jersey to Pennsylvania and the DMV process was a nightmare! In order to get a Philadelphia residential parking permit you need a PA license, PA proof of insurance and to register your car in PA. I went on a rainy Thursday to get a PA license and expected there to be delays due to social distancing procedures due to COVID-19, but did not expect to wait four hours in the pouring rain only to get to the front door to be told that one of the proofs of identity documents to be printed out and that a PDF would not suffice. Luckily, the woman let me run a few blocks to a FedEx to print out the document and gave me a later appointment to return, but their current process seems so inefficient and led to a lot of frustration on my end. Perhaps, they should invest in a printer and allow guests to use it for a small fee even instead of running around in circles or make more of the process electronic.

  • Profile picture of Sara Kies

    Sara Kies posted a new activity comment 8 months, 3 weeks ago

    Great post, Kathleen! I have this conversation on a weekly basis at my University about the marketing structure. It’s exhausting. On one side you have the Director of University Relations claiming, “if we just centralize our marketing staff, I will be able to control what they are working on.” (don’t get me started on that mentality). Meanwhile,…[Read more]

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  • Profile picture of Sara Kies

    Sara Kies wrote a new post, Could a Sales Team Save Higher Education?, on the site Process Improvement and Innovation MIS5102 Summer 2020 8 months, 3 weeks ago

    If you’re looking for an industry that has been hit hardest by COVID-19, look no further than your closest public college or university. Unfortunately, higher education has been in trouble for […]

    • Profile picture of Kathleen Zacrep
      Kathleen Zacrep replied 8 months, 3 weeks ago

      Great article, Sara. I think you’re on to something with running higher education similarly to businesses. I think it would definitely cut out some headaches for you personally. I look forward to diving into this topic more with our final project and hopefully finding some concrete resolutions.

    • Profile picture of Katherine M Bex
      Katherine M Bex replied 8 months, 3 weeks ago

      Excellent post, Sara! This is such a hot topic right now. I saw an interview on MSNBC with some Professors from NYU talking about how COVID will affect higher education. The problem is even more compounded if we have to go into lockdown again in the Fall. Do students move into dorms and then leave again? Will they just decide to take a gap year?

      Throughout the years I’ve heard the concept Universities are businesses. In a world where you can see several TikTok posts joking about grads looking for entry-level titled jobs requiring 5 years experience with a Master’s degree preferred and a 28k salary, College tuition is a hard sell. Not to mention the bad rep that higher ed gets because of so many people buried under student loan debt, there is obviously a need for growth, and change somewhere in the process.

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, How Data Visualizations Can Add Spice to Your Content Marketing, on the site Sara Kies 10 months, 3 weeks ago

    Do you wish there were a way you could turbocharge your storytelling and significantly increase your engagement ROI? By adding one component to your stories, you could drastically increase your engagement […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, What to expect when you’re expecting data privacy – Part 2 – FACEBOOK, on the site Sara Kies 11 months, 3 weeks ago

    I’m part of Generation X. Although most of the younger generations have transitioned to Tik Tok, Instagram and Snapchat, I’m still hanging with my mom, aunts and Boomer cousins on Facebook. I guess I can say […]

  • Profile picture of Sara Kies

    Sara Kies wrote a new post, What to expect when you’re expecting data privacy – Part 1, on the site Sara Kies 1 year ago

    During a time when our country is divided on just about everything, we seem to be united on our inability to deal with data.

    We’re like new parents – we’ve read all the books; taken the classes; we know […]

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