@sara-kies
active 2 weeks, 1 day ago-
Sara Kies posted a new activity comment 2 weeks, 5 days ago
Great post, Kathleen! I have this conversation on a weekly basis at my University about the marketing structure. It’s exhausting. On one side you have the Director of University Relations claiming, “if we just centralize our marketing staff, I will be able to control what they are working on.” (don’t get me started on that mentality). Meanwhile,…[Read more]
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Sara Kies wrote a new post, Could a Sales Team Save Higher Education?, on the site Process Improvement and Innovation MIS5102 Summer 2020 3 weeks ago
If you’re looking for an industry that has been hit hardest by COVID-19, look no further than your closest public college or university. Unfortunately, higher education has been in trouble for […]
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Sara Kies wrote a new post, How Data Visualizations Can Add Spice to Your Content Marketing, on the site Sara Kies 2 months, 3 weeks ago
Do you wish there were a way you could turbocharge your storytelling and significantly increase your engagement ROI? By adding one component to your stories, you could drastically increase your engagement […]
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Sara Kies wrote a new post, What to expect when you’re expecting data privacy – Part 2 – FACEBOOK, on the site Sara Kies 3 months, 3 weeks ago
I’m part of Generation X. Although most of the younger generations have transitioned to Tik Tok, Instagram and Snapchat, I’m still hanging with my mom, aunts and Boomer cousins on Facebook. I guess I can say […]
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Sara Kies wrote a new post, What to expect when you’re expecting data privacy – Part 1, on the site Sara Kies 4 months, 3 weeks ago
During a time when our country is divided on just about everything, we seem to be united on our inability to deal with data.
We’re like new parents – we’ve read all the books; taken the classes; we know […]
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Sara Kies wrote a new post, The fall of real human interaction, on the site Sara Kies 7 months, 2 weeks ago
When I was 18, I worked part-time in a call center. It wasn’t a traditional center where hundreds of people were making and accepting calls, it was very small and my job was to sell portrait packages. I […]
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Sara Kies posted a new activity comment 8 months, 1 week ago
“Who buys a car without test driving it first?” Sara Kies.
I purchased my last car online. I live in Iowa and I purchased the car online from a dealership in Florida. The transaction took place on Sunday (all car dealerships are closed on Sunday in Iowa) and it included negotiations on the trade-in of my old car. The entire process took two…[Read more]
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Sara Kies posted a new activity comment 8 months, 1 week ago
Great article, James! Blockchain technology, the foundation in which bitcoin is built, is interesting in the fact that it was designed to decentralize – to do exactly what Facebook is not. Blockchain and bitcoin takes a centralized authority out of the equation and places it in the hands of a network. As interesting and ‘for the people’ as Zuck…[Read more]
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Sara Kies wrote a new post, Hi, this is Duplex. I’d like to displace 7 million people, on the site Digital Marketing MKTG 5604 Fall 2019 8 months, 1 week ago
When I was 18, I worked part-time in a call center. It wasn’t a traditional center where hundreds of people were making and accepting calls, it was very small and my job was to sell portrait packages. I […]
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Sara Kies posted a new activity comment 8 months, 2 weeks ago
I really liked discussing the opportunities for this in our breakout session. I think you bring up an interesting point about ease in reporting on a topic that may be misunderstood. I feel education could come with partnerships with other apps that promote safety. For example, tying sexual trafficking notifications to heat map tracking into the…[Read more]
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Sara Kies posted a new activity comment 8 months, 2 weeks ago
I love this idea and it makes me wonder how this can be used on social media. It was just released that Facebook will be removing its grey verification badge to prove to viewers that the business pages were ‘verified.’ Their reasoning for removal is due to public confusion on what the badge mean. I think your idea has the potential to solve a lot…[Read more]
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Sara Kies posted a new activity comment 8 months, 2 weeks ago
Great post, Erin! Studies have shown that there is also a financial benefit to having more gender diversity among decision-makers in business. A 2017 report by the Peterson Group, which examined more than 21,000 companies in 91 countries, found that companies with more than 30 percent female leadership can expect an improvement to their net margin…[Read more]
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Sara Kies wrote a new post, When all trust is lost…decentralize?, on the site Sara Kies 8 months, 3 weeks ago
Trust is a foundation of physical and digital relationships. Everyday decisions are easy to make when trust is high. We go about our lives trusting that our check will be direct deposited on payday and our […]
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Sara Kies wrote a new post, Disruption is a dirty word, on the site Sara Kies 8 months, 3 weeks ago
When my son was younger, he’d often be called out for being ‘disruptive’ in class. I’d get a call or an email from his teacher detailing the situation – usually involving his inability to sit still and stay […]
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Sara Kies wrote a new post, With Big Data Comes Big Human Responsibility, on the site Sara Kies 8 months, 3 weeks ago
“If you want more customers, create a more personalized experience.”
That is what we as marketers are told at conferences, industry blogs and every Digital Marketing for Dummies book on the market. If we […]
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Sara Kies wrote a new post, When all trust is lost…decentralize?, on the site Information Technology Management MIS 5001 Fall 2019 8 months, 3 weeks ago
Trust is a foundation of physical and digital relationships. Everyday decisions are easy to make when trust is high. We go about our lives trusting that our check will be direct deposited on payday and our […]
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Sara Kies wrote a new post, My first time using TikTok, on the site Sara Kies 8 months, 3 weeks ago
I have pride in the fact that I’ve been around the marketing block a few times. I’ve seen desktop publishing programs, chat bots and social applications come and go (Quark, ICQ or mySpace …. anyone?). I’ve […]
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Sara Kies posted a new activity comment 8 months, 3 weeks ago
Great article, Melissa! I predict we will see a surge in AI in all medical fields within the next few years. As a mother of two boys, teeth brushing has always been an issue. Not really sure why they can’t grasp the concept of making it the first and last activity of the day. AI would benefit the next generation who are reliant on technology -…[Read more]
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Sara Kies changed their profile picture 9 months, 3 weeks ago
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Sara Kies posted a new activity comment 9 months, 3 weeks ago
I find it interesting that some of your colleagues who are entrenched in your organization are slowly moving off the grid. That is concerning and it could potentially change the landscape of marketing if that trend continues.
What if more people decide to go off the grid? I imagine that marketing would become traditional and messages would be…[Read more]
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Great article, Sara. I think you’re on to something with running higher education similarly to businesses. I think it would definitely cut out some headaches for you personally. I look forward to diving into this topic more with our final project and hopefully finding some concrete resolutions.
Excellent post, Sara! This is such a hot topic right now. I saw an interview on MSNBC with some Professors from NYU talking about how COVID will affect higher education. The problem is even more compounded if we have to go into lockdown again in the Fall. Do students move into dorms and then leave again? Will they just decide to take a gap year?
Throughout the years I’ve heard the concept Universities are businesses. In a world where you can see several TikTok posts joking about grads looking for entry-level titled jobs requiring 5 years experience with a Master’s degree preferred and a 28k salary, College tuition is a hard sell. Not to mention the bad rep that higher ed gets because of so many people buried under student loan debt, there is obviously a need for growth, and change somewhere in the process.