@sammi-strachan
active 2 weeks, 4 days ago-
Kassi Jata wrote a new post, Do You Trust Data?, on the site Kassi Jata 1 day, 2 hours ago
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There is so much power in data. It has the ability to tell stories. In one of our class sessions someone said, “data doesn’t lie”. This concept interested me, especially because decision makers, busin […]
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Kathryn Lund wrote a new post, To free or not to free, on the site Kathryn Lund 1 week, 6 days ago
Recently, I was immersed in Google Analytics training, like the rest of my cohort. It was rather daunting at first; and when our friends Justin and Krista started talking about coding, I got really nervous. I […]
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Daniel White wrote a new post, Can Tech Startups Solve Music’s Licensing Data Issue?, on the site Daniel White's Fox School of Business ePortfolio 2 weeks, 4 days ago
Almost a year into the global coronavirus pandemic and live music is all but extinct in North America. The rest of the music industry has reeled as they attempt to recover the massive loss of revenue from concert […]
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Joel Koch wrote a new post, What the heck is a CDP!, on the site Joel Koch 2 weeks, 4 days ago
My MarTech Stack and why I need a Customer Data Platform
So what the heck is a CDP? Customer Data Platforms are all the rage in today’s corporate environments. These tools are used to consolidate and integrate […]
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Claire Hennessey wrote a new post, Converting Data to Knowledge Through Nature, on the site Claire Hennessey 2 weeks, 4 days ago
Humans can now communicate with plants.
This statement doesn’t quite seem possible, yet MIT scientists have recently made a breakthrough converting environmental data into knowledge. By bridging the gap b […]
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Maddie Donnelly wrote a new post, Love is in the air and so is coronavirus, on the site Maddie Donnelly 2 weeks, 4 days ago
Usually Valentine’s Day revolves around a dinner reservation with a significant other, or a wine night with your Galentine’s. However, due to the worldwide pandemic and following the guidelines of the CDC, it’s […]
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Julia Hodges wrote a new post, Unlocking the Power of Big Data in New Product Development, on the site Julia Hodges 2 weeks, 5 days ago
One of the most promising applications of big data is feeding new product development (NPD). By transforming structured and unstructured data into actionable insights, companies can launch products that better […]
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Julia – so interesting! I’m super curious what inspired you to look into this initially? I’m also attempting to formulate a ‘NPD + Big Data Playbook’ in my mind, and am curious what the first few steps might be for businesses? And one more thought: I wonder how many new products are inspired by data vs how many new products are refined or tweaked because of data?
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Aisha wrote a new post, Knowledge is Viral, on the site Aisha Pinkney 2 weeks, 5 days ago
In 2019, AdAge named Popeye’s the Number 2 marketer of the Year. This was a big deal because the 50-year-old fast food chain typically trailed behind its competition in terms of size and customer experience h […]
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Misha Patel wrote a new post, Google Analytics: a MUST, on the site Misha Patel 2 weeks, 5 days ago
What do you need to succeed as a business these days? DATA!
I believe that EVERY business, especially small to medium businesses, should use Google Analytics. Even large companies such as Uber, Spotify, and […]
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Gabi Bruckner wrote a new post, “Clean” is Redefining the Beauty Industry: Examining Kosas Cosmetics, on the site Gabriella Bruckner 2 weeks, 5 days ago
EXAMINING KOSAS COSMETICS
Clean beauty is a focus on natural, cruelty-free and vegan products within the makeup and hair industry. Within the past few years, there has been an incredible demand for […]
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Erin Mihalik wrote a new post, Dungeons and Dragons and COVID-19: A Critical Success, on the site Erin Mihalik 2 weeks, 5 days ago
This past summer, I became a first-time player of Dungeons and Dragons (D&D). I knew nothing about the game before I started playing, aside from it being a major source of entertainment for the kids in Stranger […]
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Janice M Goehler wrote a new post, What Good is Digital Marketing without Analytics?, on the site Janice M Goehler 2 weeks, 5 days ago
When I first learned that the classes for spring 2021 were Business Analytics and Digital Marketing, I thought to myself, WOW….two totally different topics that aren’t even related, this is going to be tough! How […]
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Mohamad Noor-Chowdhury wrote a new post, The genius of Disney’s marketing kingdom, on the site Mohamad Noor-Chowdhury 2 weeks, 5 days ago
When I was a child, my mother did not want me to watch any movies rated PG-13 and up. So, she instead would only let me watch anything with Disney. Since we could not afford to go to the movies, she went to […]
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Dan Martin wrote a new post, Google’s MarTech Monopoly, on the site Daniel Martin 2 weeks, 6 days ago
Do Not Pass Go, Do Not Collect $200, unless you are using Google products to improve your marketing. Google touches nearly every aspect of a digital marketer’s life today. This is not necessarily bad, as one […]
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Amanda Nunan wrote a new post, Seeing Your Future and Planning for It, on the site Amanda Nunan 2 weeks, 6 days ago
This past Sunday was Super Bowl LIV. However, unlike most people I didn’t spend the time watching the game or discussing the half time show. I spent it packing my grandparents up to move from their townhome into […]
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Katherine O'Donnell wrote a new post, Dat(a)ing in 2021, on the site Katherine O'Donnell 2 weeks, 6 days ago
While I’ve been lucky enough to be in a relationship through the pandemic, this Valentine’s Day has got me thinking about how dating has changed because of Covid-19 restrictions. Since there are significantly les […]
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Jen Berman wrote a new post, “Trend Alert: #FilterDrop”, on the site Jen Berman 2 weeks, 6 days ago
A few days ago, I received an email titled “Trend Alert: #FilterDrop”. And while I typically try to stay away from subject lines that have the words “trend” and/or “alert” in them, I was intrigued because it […]
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Hannah Cersell wrote a new post, A First of it’s Kind Customer Growth Platform (CGP) in the Restaurant Industry, on the site Hannah Cersell 2 weeks, 6 days ago
This month (Feb’21), Brightloom, a restaurant tech company, has announced the first of its kind Customer Growth Platform (CGP). Led by its new CEO Adam Brotman, former Digital Chief Officer of Starbucks, […]
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Sean T. wrote a new post, The Age of Surveillance Capitalism (a review), on the site Sean T. Madden 3 weeks, 2 days ago
How did data get so big, and where is it going? More importantly can we trust the companies that collect it? These are a couple of the questions Shoshana Zuboff tackles in her book, The Age of Surveillance C […]
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Maddie Donnelly and
Mohamad Noor-Chowdhury are now friends 4 weeks ago - Load More
