Sammi Strachan

I love that you talked about this Philip! Everyone around me always says, how do they know I am near a certain store? Geofencing!! I have been a fan of geofencing for awhile now on the side of marketing. Many people are against it from a consumer side but they opted into it so they can’t really say anything. I think geofencing has helped a lot of…[Read more]

This is so insightful! I am not a huge fan of reading and was always just doing the reading I had to but lately I have found myself listening to a lot of podcasts and e-books while driving. I personally prefer audio books over a regular book because like you said you can listen to them anywhere! I never have time to sit down and just read a book,…[Read more]

Daniel,

This is something I think about all the time! I am always so intrigued when I see these new flip phones and a couple of times I have wanted to take a trip to Best Buy just to see it in person. I think these phones create a lot of possibilities for mobile marketing as well as a lot of challenges. It seems as mobile marketers will have…[Read more]

This really put QR codes into a different perspective for me. Personally, I think the ways you are talking about using the QR codes are not the best but they are great ideas. I struggle on a daily basis with keeping up with users and the best way to target people. You want to have the most up to date marketing but at the same time is this really…[Read more]

Sunaina, I love this! Dove has always been a very strong brand in my eyes and when I think of Dove I think of how much they empower women. I believe a lot of other brands have learned from what Dove has been practicing. For instance, lately I have been seeing a lot of Victoria’s Secret ads with all shapes and sizes of women. This surprised me…[Read more]

I deal with this issue often! I handle all the social media at my current employer and trying to convince my higher ups that something is not working or if something is working is a hassle. I often have to show data to support my reasoning behind different series. For instance, I work for a bank and banking details are not that exciting. We were…[Read more]

Love this post! I wish it was not so hard to find the good authentic small businesses in areas I visit. Every time I search for a place to eat it seems to always come up big chain restaurants when I just want to sit and eat in a whole in the wall bar with some good wings. I would love to see someone come up with a travel app that shows you small…[Read more]

Sean,

This is a great post and shows just how much your phone reads you and can be wrong or right. Something closely related to this that I experimented on was my Twitter feed compared to my roommates. My feed had all workout related items and different things but hers was all about clothing and different government related items. It amazes me…[Read more]

I really like this idea and think it is a huge issue that needs to be dealt with. Schools needs to have the biggest measures of safety when it comes to entering schools. The idea of being able to scan someone’s body and having technology pull out objects in people’s clothes, bags, etc. is a great idea. This would put so many parents at ease. Many…[Read more]

Great job writing this Tosin! I have always been fascinated with Tesla and I think they are another great example of a disruption in the transportation industry, Not only are they using the IoT to create a more seamless ride for customers but they are also making it more safe to drive, with enhanced sensors and automatic driving it is hard not to…[Read more]