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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Samara Grossel

Profile picture of Samara Grossel

@samara-grossel

Active 1 week, 5 days ago
@regina-olkowski Hi Regina! It’s great to connect with you virtually. I see that you are also interested in social media and storytelling, which are definitely important skills to have in today’s virtual world. I’m looking forward to getting to know you better and hope to work together at some point this semester! View
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  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, How important is TikTok for consumers? Should you be concerned about its safety?, on the site Digital Marketing MKTG 5604 Fall 2021 10 months, 4 weeks ago

    Love it or hate it, the popular social media app TikTok has taken the world by storm. During the height of lockdown, it offered a way to connect with others and provided viral, comedic trends during some dark […]

    • Profile picture of Ryan Hartman
      Ryan Hartman replied 10 months, 4 weeks ago

      Hi Samara,

      Personally, I love scrolling through TikTok for hours while I lay in bed. From a business perspective, I haven’t found much use for it at my company since our customer base doesn’t really fit the apps user-base. However, I definitely am one of those skeptics who converted to an avid supporter. I think there is value in developing a strategy for a company who’s target demographic falls within the user demographic. Like you said, it is extremely important that your strategy aligns with TiKTok trends, much more so then any other social platform. The most successful TikTokers took to the time to understand and master the algorithm for the maximum amount of views… just ask Josh Richards and see where his success on TikTok has led him.

    • Profile picture of Abby Merola
      Abby Merola replied 10 months, 3 weeks ago

      Samara,

      Wow, I love this post. I am obsessed with TikTok and use it just about everyday. It is a way for me to learn cool ideas on how to cook, or decorate my room, or even learn a cool dance move to I can be “cool” with my little cousins. I was very disturbed when they said they were going to ban it during the shut down because it was a way for so many people to connect and it passed the time well. Like you said, I don’t think TikTok is any different then Instagram or Facebook in the way it takes your information. I think it is better. It might sound stupid but I have actually learned so much from watching Tiktok. My company does not use tiktok because we are a pharmaceutical company that deals with a lot of older people, but if I ever work at a company that needs for audience, I would totally recommend this app.

      Great post!

      Abby

  • Profile picture of Samara Grossel

    Samara Grossel and Profile picture of Henry FountainHenry Fountain are now friends 11 months ago

  • Profile picture of Montrease Cottle

    Montrease Cottle and Profile picture of Samara GrosselSamara Grossel are now friends 11 months ago

  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 11 months ago

    Hi Sara,
    This was a great post and actually speaks to the current dilemma I’m facing in the current state of today’s world. I used to be an avid gym-goer and would try to work out at my local gym 3-5 times a week. I’ve been trying to work out at home, but just don’t have the same type of motivation. I work from home a few days a week and find it…[Read more]

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  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Would you hire the world's first "robot lawyer"?, on the site Information Technology Management MIS 5001 Fall 2021 11 months ago

    Artificial Intelligence is a phenomenon that has been integrated into our daily lives, sometimes in ways that we don’t even think about, such as autocorrect and using face recognition to unlock our phone […]

    • Profile picture of Demi Li
      Demi Li replied 11 months ago

      Using AI for legal court cases is a brilliant idea. I tend to listen to a lot of true crime podcasts and have found a lot of cold cases struggle due to the fact there is just too many cases and too much information to anaylze. When using AI, I think it’s important to acknowledge that an AI can only do as much as it’s programmed to do- so it shouldn’t be the end-all solution. I personally don’t think we should ever wholly rely on AI to do entire jobs for us, and that it should always be monitored with a human mind. That being said, when it comes to processing of documents or organization, AI is useful for its perfectly coded automation- which can speed up the process that is so dearly needed for the number of court cases that go through everyday. I don’t think we could ever have an AI defend as a legal attorney, but working as an assistant? That’s super cool!

    • Profile picture of Henry Fountain
      Henry Fountain replied 10 months, 3 weeks ago

      Hi Samara,

      Nice thought provoking article! The usage of technology is growing, in basically all facets of business. Lawyering should honestly be no different. I think the benefits of AI could positively effect those with smaller questions and who are in need of help, and rather than pay a lawyer’s retention fees, be able to have problems or questions solved a lot easier through this kind of technology. I could honestly see the work of a paralegal possibly becoming smaller with the usage of AI, but hopefully the technology will be more on the consumer side, and be needed by those needing lawyers more. Obviously, the intellect and understanding of a human is hard to mimic, but we may get to a point where low level and easier questions could be solved or at least helped out with by AI.

    • Profile picture of Hannah O'Hara
      Hannah O'Hara replied 9 months, 4 weeks ago

      Hey Samara! This is a really cool technology that is still not getting enough buzz, probably from the fact that it is encroaching on human like behaviors. I believe that this many be a troublesome path to follow partially because AI that is taking learned behaviors from each encounter is not fully developed and all-knowing from what is programmed into the system. Law is also extremely tricky and a though provoking career. Many lawyers are paid more as they gain experience or specialize in specific cases. If these robots were to take the wrong direction, causing a wrong judgement (such as the bad guy getting away with it), does double jeopardy still apply? I have more concerns with the training and knowledge that could take the humanization out of the law practice.

  • Profile picture of Samara Grossel

    Samara Grossel commented on the post, My Interests, on the site Samara Grossel 11 months ago

    Hi Abby, thanks so much! It’s definitely cool being on the other side of things, considering I was an undergraduate (and now graduate!) student at Temple. Would love to connect more about working in higher ed marketing!

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  • Profile picture of Samara Grossel

    Samara Grossel posted an update in the group Group logo of Social MediaSocial Media 11 months ago

    Hey everyone! Excited to be a part of the social media group, since social media is such an essential part of our daily lives. I don’t work directly in social media, but I do help write ad copy for social media in my current position. I know things can sometimes use another set of eyes, so I’m always down to bounce ideas off each other here!

  • Profile picture of Samara Grossel

    Samara Grossel joined the group Group logo of Marketing InsightsMarketing Insights 11 months ago

  • Profile picture of Samara Grossel

    Samara Grossel commented on the post, My Interests, on the site Henry Fountain 11 months ago

    Hey Henry! It’s great to have class with a fellow Lower Merion native. Considering how popular sports were throughout high school, I’m not surprised that they’re still a big part of your life. I also appreciate the fact that you’re interested in art museums–have you gotten the chance to see the “New Grit” exhibit at the Philadelphia Museum of…[Read more]

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  • Profile picture of Samara Grossel

    Samara Grossel posted an update 11 months ago

    @regina-olkowski Hi Regina! It’s great to connect with you virtually. I see that you are also interested in social media and storytelling, which are definitely important skills to have in today’s virtual world. I’m looking forward to getting to know you better and hope to work together at some point this semester!

  • Profile picture of Samara Grossel

    Samara Grossel's profile was updated 11 months ago

  • Profile picture of Sara Valko

    Sara Valko and Profile picture of Samara GrosselSamara Grossel are now friends 11 months ago

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Work Experience, on the site Samara Grossel 11 months ago

    Currently, I serve as a content manager in Temple University’s Strategic Marketing + Communications department, where I oversee marketing materials related to our undergraduate enrollment portfolio. This includes […]

  • Profile picture of Hannah O'Hara

    Hannah O'Hara and Profile picture of Samara GrosselSamara Grossel are now friends 11 months ago

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, My Interests, on the site Samara Grossel 11 months ago

    Professionally, I am interested in the digital marketing space and all that goes into a successful marketing campaign. I enjoy writing, storytelling, branding, content strategy, and more. I currently serve as a […]

    • Profile picture of Abby Merola
      Abby Merola replied 11 months ago

      Hey Samara. I love that you work for Temple doing marketing and communications. My goal is to one day work in a school or university doing the exact same thing!

      Abby

      • Profile picture of Samara Grossel
        Samara Grossel replied 11 months ago

        Hi Abby, thanks so much! It’s definitely cool being on the other side of things, considering I was an undergraduate (and now graduate!) student at Temple. Would love to connect more about working in higher ed marketing!

        • Profile picture of Abby Merola
          Abby Merola replied 11 months ago

          I would love to connect more for sure!!

          Abby

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Resume, on the site Samara Grossel 11 months ago

    Click here for a PDF of Samara Grossel’s resume
    Samara Grossel
    Email: samara.grossel@gmal.com

    Phone: (610)-585-9672

    Address: 1346 Drayton Lane, Wynnewood, PA 19096
    Education
    Fox School of Business at […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, About, on the site Samara Grossel 11 months ago

    Samara Grossel
    MS Digital Innovation in Marketing, Fox School of Business, Temple University

    Email: samara.grossel@gmail.com

    LinkedIn: https://www.linkedin.com/in/samaragrossel/
    Biography
    I was born and […]

  • Profile picture of Samara Grossel

    Samara Grossel created the site Samara Grossel 11 months ago

  • Profile picture of Benjamin McIntyre

    Benjamin McIntyre and Profile picture of Samara GrosselSamara Grossel are now friends 11 months ago

  • Profile picture of Samara Grossel

    Samara Grossel joined the group Group logo of Social MediaSocial Media 11 months, 1 week ago

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