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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Samara Grossel

Profile picture of Samara Grossel

@samara-grossel

Active 2 weeks, 1 day ago
@regina-olkowski Hi Regina! It’s great to connect with you virtually. I see that you are also interested in social media and storytelling, which are definitely important skills to have in today’s virtual world. I’m looking forward to getting to know you better and hope to work together at some point this semester! View
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  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Agile and higher ed, on the site Samara Grossel 2 weeks, 1 day ago

    As someone who works in higher education, I am constantly looking at cycles. My primary scope of work is Temple University’s undergraduate enrollment cycle, where I work closely with members of my team to recruit […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Introducing a new project management system, on the site Samara Grossel 2 weeks, 2 days ago

    Over the past two years, I’ve used my fair share of project management systems. At my first job out of college I used Asana, which I found super user-friendly and easy to keep track of my projects. I loved how I […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, When UI gets ignored, on the site Samara Grossel 3 weeks, 2 days ago

    When it comes to UX and UI, something that boggles my mind is how often this component gets ignored. The first week of the semester, we collectively took a look at Zara’s website and went over how poor the user […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Are you ready for the metaverse?, on the site Samara Grossel 3 months, 3 weeks ago

    In my original blog post, I wrote about Heineken’s publicity stunt in the metaverse and how the brand launched a virtual beer to bring the community together. After reading about this publicity stunt, I decided to […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, When censoring customer reviews backfires, on the site Samara Grossel 6 months ago

    In the age of online shopping (and instant gratification), something that I always find interesting is reading individual customer reviews relating to specific products or services. Reviews are more important than […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, QR codes: Should they stay or should they go?, on the site Samara Grossel 8 months, 4 weeks ago

    Love them or hate them, QR codes are nothing new. In fact, they’ve been around since 1994 and were on the rapid decline—until the pandemic shook things up. They used to be a lot harder to use, too, before we cou […]

  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 8 months, 4 weeks ago

    Hi Chelle,

    Thank you for bringing this up! I always find myself stressed out from too much screen time…and then watch three hours of Netflix to “unwind” and spend even more time in front of a screen. I’ve tried meditation on and off, but haven’t been able to get into the habit of doing it regularly. It’s hard to resist the urge to constantly…[Read more]

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  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 8 months, 4 weeks ago

    Hey Brianna,

    This is such a fascinating find! As someone that loves the experience of live music, I love this idea. The vibrations of music can definitely have an uplifting effect on people, but I would have never thought to turn it into a wearable clothing item. I could see these shirts being used in a variety of settings from being studied in…[Read more]

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  • Profile picture of Gabby Gutierrez

    Gabby Gutierrez and Profile picture of Samara GrosselSamara Grossel are now friends 9 months, 1 week ago

  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 9 months, 1 week ago

    Hi Kate,

    We discussed this during our group project, and I love this idea so much! There’s a new community fridge that they just put in my neighborhood and I haven’t seen anyone use it (either to donate or take food). My roommates and I actually had some extra food a few weeks ago and decided to check it out. The fridge had been basically…[Read more]

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  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 9 months, 1 week ago

    Hi Brianna,

    This is such a hot button issue at the moment and has been gaining traction on social media. Last week, I saw so many of my followers post graphics depicting how the U.S. is the only country that doesn’t offer parental leave. Other countries offer this benefit to both parents with the promise of returning to their previous job…[Read more]

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  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 9 months, 2 weeks ago

    Hi Megan,

    This is so interesting! I had no idea something like this existed, but I think it makes a lot of sense and would appeal to a lot of consumers. You mentioned how COVID-19 has changed customer shopping habits, and the rise in popularity of this particular type of technology is the perfect example of it. I would much rather have my face…[Read more]

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  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, TikTok and modern consumerism, on the site Samara Grossel 9 months, 3 weeks ago

    Love it or hate it, the popular social media app TikTok has taken the world by storm. During the height of lockdown, it offered a way to connect with others and provided viral, comedic trends during some dark […]

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, Are we closer to ending world hunger than ever?, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 3 weeks ago

    While there are a multitude of “wicked problems” that unfortunately plague today’s society, one that particularly impacts me is world hunger. According to the Food Aid Foundation, 821 million people (which is 1 […]

  • Profile picture of Samara Grossel

    Samara Grossel and Profile picture of Morgan Pastner JaffeMorgan Pastner Jaffe are now friends 9 months, 4 weeks ago

  • Profile picture of Samara Grossel

    Samara Grossel wrote a new post, QR codes: Convenient or impersonal?, on the site Information Technology Management MIS 5001 Fall 2021 10 months ago

    Love them or hate them, QR codes are nothing new. In fact, they’ve been around since 1994 and were on the rapid decline—until the pandemic shook things up. They used to be a lot harder to use, too, before we c […]

    • Profile picture of Sara Valko
      Sara Valko replied 9 months, 4 weeks ago

      Samara,
      Loved reading your post about QR codes. Now that you mention it, I can’t recall using QR codes prior to the pandemic, at least not as religiously as I do now in restaurants. Personally, I am a huge fan of QR codes. I’ve been on both ends of using them, as a customer and as a worker at a restaurant. Although I am a huge fan of QR codes and having the menu on my phone, I can see how they take away from a dining experience and can be distracting, but I still prefer them over a paper menu. I would like to think QR codes are here to stay, but I guess only time will tell!

      Have a great weekend! Hope you enjoyed spending time with your family!

      Sara

    • Profile picture of Henry Fountain
      Henry Fountain replied 9 months, 3 weeks ago

      Hi Samara,
      Interesting article! I used to see QR codes all of the time all over the city of Philadelphia in all different types of ways. I used to see them in sports arenas, within the walls of spray paint to link to artists social media pages, and even in print advertising. However, because of the pandemic, I have seen and huge uptick in usage of QR codes and feel as if more tech savvy generations do not mind them as much. I could see many different businesses trying to use them to cut back on paper usage in areas such as menus. I for one do not mind using them but it does become a bother to me when I do not have an internet connection which happens more often than one might think! As we enter an area of going back into the workplace and restaurants, I am interested to see if QR codes will survive beyond the pandemic in the restaurant world!

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 9 months ago

      Great Post Samara,
      I find QR codes convenient for the most part till I have to make modifications to my order. Being a vegetarian it’s hard enough if i find something decent on the menu but it’s whole another thing when I cant ask questions and make requests. The first time I used a bar code to order my food was at a True food Kitchen and couple of years back. You look at the menu, place the order all using the barcode. Initially, they didn’t have options for special instructions or modifications but they included those features when they re-opened during the pandemic. Like Brianna mentioned I think it can be a great way towards eliminating paper/and plastic waste. I think the QR codes are definitely here to say they just seem to make the ordering process much faster. I also feel like even though we are able to look and order using the QR code the human factor should still remain a factor for a better dining experience.

  • Profile picture of Samara Grossel

    Samara Grossel and Profile picture of Andrea MowersAndrea Mowers are now friends 10 months, 1 week ago

  • Profile picture of Samara Grossel

    Samara Grossel and Profile picture of Kirsten OvertonKirsten Overton are now friends 10 months, 1 week ago

  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 10 months, 1 week ago

    Hi Arpana,
    This was a great read! You raise some valid questions about telehealth and patient confidentiality concerns. I personally have used telehealth during the height of the pandemic, and have continued to for convenience reasons. Right now, I work remotely 3x a week, and therefore can hop on to a quick telehealth appointment during my lunch…[Read more]

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  • Profile picture of Samara Grossel

    Samara Grossel posted a new activity comment 11 months ago

    Hi Chelle, this was a great read and very relevant to today’s current marketing sector. As an employee of Temple University’s Strategic Marketing + Communications department, we actually just implemented a new type of segmentation into our overall marketing strategy. Previously, we had no formal process for grouping accepted students by area of…[Read more]

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