Samara Grossel

Samara,
Loved reading your post about QR codes. Now that you mention it, I can’t recall using QR codes prior to the pandemic, at least not as religiously as I do now in restaurants. Personally, I am a huge fan of QR codes. I’ve been on both ends of using them, as a customer and as a worker at a restaurant. Although I am a huge fan of QR codes and having the menu on my phone, I can see how they take away from a dining experience and can be distracting, but I still prefer them over a paper menu. I would like to think QR codes are here to stay, but I guess only time will tell!

Have a great weekend! Hope you enjoyed spending time with your family!

Sara

Hi Samara,
Interesting article! I used to see QR codes all of the time all over the city of Philadelphia in all different types of ways. I used to see them in sports arenas, within the walls of spray paint to link to artists social media pages, and even in print advertising. However, because of the pandemic, I have seen and huge uptick in usage of QR codes and feel as if more tech savvy generations do not mind them as much. I could see many different businesses trying to use them to cut back on paper usage in areas such as menus. I for one do not mind using them but it does become a bother to me when I do not have an internet connection which happens more often than one might think! As we enter an area of going back into the workplace and restaurants, I am interested to see if QR codes will survive beyond the pandemic in the restaurant world!

Great Post Samara,
I find QR codes convenient for the most part till I have to make modifications to my order. Being a vegetarian it’s hard enough if i find something decent on the menu but it’s whole another thing when I cant ask questions and make requests. The first time I used a bar code to order my food was at a True food Kitchen and couple of years back. You look at the menu, place the order all using the barcode. Initially, they didn’t have options for special instructions or modifications but they included those features when they re-opened during the pandemic. Like Brianna mentioned I think it can be a great way towards eliminating paper/and plastic waste. I think the QR codes are definitely here to say they just seem to make the ordering process much faster. I also feel like even though we are able to look and order using the QR code the human factor should still remain a factor for a better dining experience.

Hi Samara,

Personally, I love scrolling through TikTok for hours while I lay in bed. From a business perspective, I haven’t found much use for it at my company since our customer base doesn’t really fit the apps user-base. However, I definitely am one of those skeptics who converted to an avid supporter. I think there is value in developing a strategy for a company who’s target demographic falls within the user demographic. Like you said, it is extremely important that your strategy aligns with TiKTok trends, much more so then any other social platform. The most successful TikTokers took to the time to understand and master the algorithm for the maximum amount of views… just ask Josh Richards and see where his success on TikTok has led him.

Samara,

Wow, I love this post. I am obsessed with TikTok and use it just about everyday. It is a way for me to learn cool ideas on how to cook, or decorate my room, or even learn a cool dance move to I can be “cool” with my little cousins. I was very disturbed when they said they were going to ban it during the shut down because it was a way for so many people to connect and it passed the time well. Like you said, I don’t think TikTok is any different then Instagram or Facebook in the way it takes your information. I think it is better. It might sound stupid but I have actually learned so much from watching Tiktok. My company does not use tiktok because we are a pharmaceutical company that deals with a lot of older people, but if I ever work at a company that needs for audience, I would totally recommend this app.

Great post!

Abby