@samantha-sylvain
Active 6 months, 1 week ago-
Brianna Clyburn wrote a new post, Is Snapchat Making a Comeback?, on the site Social Media Innovation MIS 5603 Fall 2022 6 months ago
Who would’ve thought that in 2022, Snapchat would be the social media platform that top-tier brands like as Disney, PepsiCo and Amazon want to work with. In the last few years, Snapchat has gotten the same […]
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Arpana wrote a new post, Mobile Experience is Must, Mobile Apps are NOT!, on the site Digital Innovation in Mobile Marketing and Communication MKTG 5606 Fall 2022 6 months, 1 week ago
Over the entire semester, we discussed how mobile marketing is integral to a brand’s overall marketing and branding strategy. Undoubtedly the website experience of every brand should be optimized for a […]
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Hey Arpana! This was such a comprehensive and interesting post. I completely agree that your organization doesn’t seem to need an app right now. I can’t think of a business or company I know well that doesn’t have an app off the top of my head. However, my current company does not have one and I think it’s the right choice. I work for a very small HR-based media company, so developing an app would require either new hires or outsourcing, just to start the process. We put out a lot of content, but it is all email or web-optimized, so there’s no real reason for us to have an app. Similar to your experience, my company’s demographic doesn’t quite fit: it’s mostly HR or company leaders that consume the content during work, not during their free time. Our website and magazine were recently mobile-optimized and email marketing can be consumed on their respective apps. An app for our business would further blur the line between work and personal life balance, I think. Great post!
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Thanks for this post, Arpana — there is a temptation, I think, for every company to think they need an app — Even in the non-profit theater world, a few years ago, a conglomerate of Philadelphia theaters got together to create an app that they thought would drive revenue. After some significant expense, the result was low adoption. No one needed to app to purchase tickets or learn about shows, so the software was soon put to rest. As we’ve discussed in class, (and was captured in our reading) it’s essential to know the goal of tech adoption and that it will solve a problem and create enough impact for people to actually want to use it. Just you wait — soon every company will “NEED” augmented reality for something
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Brianna Clyburn wrote a new post, Bringing TV Romance to IRL – Dating Apps Partner with Television Shows to Create a Spark, on the site Brianna Clyburn 6 months, 3 weeks ago
Over the last decade, consumer habits have evolved to a point where it seems like almost everyone lives a majority of their lives through a screen. From the minute they wake up in the morning to the moment […]
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Arpana wrote a new post, Great Content & Greater Content Strategy: Emirates, on the site Social Media Innovation MIS 5603 Fall 2022 7 months, 1 week ago
Last year Dubai-based airlines Emirates took the world by storm when they released a 30-second ad, shot on Youtube at the top of the tallest building across the globe, Burj Khalifa. If you have seen the ad, […]
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Hey Arpana!
This is such a cool post! I didn’t know about the Emirates commercials until your post, but they really are stunning. Showing everyone what it took to make this happen from behind the scenes gives customers such great insight and really makes them feel like they’re part of the process. I think it’s great they took that route, but it would’ve been interesting to see if they would’ve released that without customers asking for it. Personally, I think BTS content is so valuable and under-utilized as it can really make the consumer feel like they are part of the brand. It would be cool to see airlines utilize user-generated content, like GoPro, for great pictures/videos from the sky. This would give consumers an authentic look into the passenger’s experience. Great post!
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Hi Arpana,
This is so interesting, Emirates is one of the top airlines and these videos show exactly why. They not only went an extra step with these ads but they showed their audience that they are a brand that is well prepared and trustworthy. I agree with Alexis, BTS content is a great opportunity for brands to connect with their audience. Companies like Lexus and Audi which have partnerships with Marvel studios have done a spectacular job of having creative ads that represent movie characters. With the new black panther movie coming out, Lexus very strategically displays movie characters in BTS content with their all-electric car. Not only does it work in the movie’s favor because it generates a buzz but it helps movie enthusiasts to connect with Lexus as well. -
Talk about stopping the scroll! Content as presence meets content as window, here, with the complementary spots. Brilliant way to make an impression while sparking a conversation.
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This ad is crazy! I even didn’t believe it was real until I watched the full clip showing the behind the scenes. It’s amazing when brands find new and crazy ways to get our attention. Stunts like this are definitely one way to keep their brand in our thoughts. Record breaking heights makes me think of another brand that loves to go to the extreme. Redbull is constantly endorsing thrill seekers. A few years ago, Redbull helped a sky diver jump from the stratosphere and broke the sound barrier during his fall back to Earth. These stunts are so memorable and it’s even better when they are genuine. And seeing the behind the scenes is always so fun.
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As one who is terrified of heights, this is something that jumped out at me immediately. Not to mention, I’m sure there are a lot of others who will never forget this advertisement, including those who shot it. Being inside of a tall building gives me goosebumps, so I cannot imagine how brave those who helped shoot this video are. Something like this is what gains attention and attraction to a certain brand. If not an actual transaction, at least gained a lot of engagement, and put this company on the map to those who may not know Emirates. I honestly cannot think of another ad like this, other than the time when RedBull has someone free fall from outer space a while ago. These ads are what attracts attention and the good kind! Maybe I will think twice about Emirates the next time I have to fly!
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Hi Arpana,
Thanks for sharing! This is definitely a stunning commercial and I also had to take a double take that this was real footage. I do have a fear of heights and was so nervous watching her standing there, so glad they took the necessary safety protocols. A commercial like this is memorable and makes me better understand why Emirates has such a great reputation as an airline. I have never flown them before, but I don’t recall seeing any other airlines have promotions as visually appealing at this one. Emirates usually gets positive media coverage, and this commercial is no exception. I want to take a trip to UAE eventually!
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Hey Arpana!
Wow! I loved your post. What an incredibly cool video. It’s extremely impressive and I can understand why it gained so much attention! The commercial is mind blowing on its own but the behind the scenes content makes the commercial even better — it shows the hard work, logistics, and REAL humans behind the feat! Rising to an extreme challenge and showcasing world class talent is super memorable. That was a very smart move on their part!
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Brianna Clyburn wrote a new post, Meeting Minutes – 10/10, on the site On The Go Eats 7 months, 3 weeks ago
Amy’s Feedback:
Loved Tableau and thought it was a good representation of our data
Suggested that we need to work more on supporting the “story” part of our project and include more contextFor examp […]
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Brianna Clyburn wrote a new post, From the Phone Screen to the Big Screen, Online Fandoms Have Become Key Participants in the Marketing Strategy for Major Film/TV Franchises, on the site Brianna Clyburn 7 months, 4 weeks ago
Fan culture, or fandoms, is a concept that has increased exponentially with the growth of social media over the years. While fandoms have always existed, social media has only amplified the voices of these […]
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Arpana wrote a new post, Delivering value in cookie less world with CDP, on the site Arpana Shekhar 8 months, 1 week ago
In our last session, we discussed data ethics and privacy and over the course year, we have discussed how, as users, we are afraid of sharing perhaps too much data on various platforms. While we strive to be aware […]
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Brianna Clyburn wrote a new post, Meeting Minutes – 9/19, on the site On The Go Eats 8 months, 2 weeks ago
Amy’s Feedback
Likes the brand logo and appreciates us thinking ahead with branding
Team is missing the “meat” of the project and needs a project plan; need “facts and figures”How are we gettin […]
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Brianna Clyburn wrote a new post, Artists or Influencers? – How Social Media Has Changed the Music Industry, on the site Brianna Clyburn 8 months, 2 weeks ago
Like with many other industries, social media has drastically changed the music business. Where artists once relied primarily tactics such as live appearances (remember the TRL days?) or visual storytelling […]
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Arpana wrote a new post, CRM, DMP & CDP: Similarities & Differences, on the site Arpana Shekhar 8 months, 2 weeks ago
Modern-day marketers and their marketing strategies rely heavily on data. With more data at our disposal comes the need to effectively utilize all that data to streamline marketing decisions. We know a customer […]
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Arpana wrote a new post, Need for Speed: Impact of Time on digital and mobile marketing, on the site Arpana Shekhar 8 months, 3 weeks ago
As marketers, we have always known the value of reaching out to the right audience at the right time and place; however, timing is more crucial than ever in today’s date and age. With advancing technology a […]
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Brianna Clyburn wrote a new post, Public Relations: An Opportunity to Improve a Media Opportunity Process, on the site Brianna Clyburn 10 months, 1 week ago
As you may have noticed from my profile or LinkedIn, I currently work for a public relations agency. One of the agency’s clients is a major hospitality/travel company and my team specifically represents 8 of their […]
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Brianna Clyburn wrote a new post, Undecided: Why Do Universities Have Unfavorable User Interfaces?, on the site Brianna Clyburn 10 months, 1 week ago
It’s the worst-kept secret that college and university websites offer some of the most frustrating user experiences for prospective students. I’ve personally seen the challenges on both ends as a prospective […]
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Brianna Clyburn wrote a new post, The Mobile Order Thief: Is This Business Process Change Worth It?, on the site Brianna Clyburn 10 months, 1 week ago
One of the most interesting components of business processes are that they’re ever-evolving. Project managers and business managers are constantly looking for new ways to streamline a process, especially through […]
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Arpana wrote a new post, Ecommerce & Digital Marketing Process Flows, on the site Arpana Shekhar 11 months ago
Recently in a team meeting, I introduced myself as someone who has one foot in the marketing team and another in the e-commerce because my current role is in digital marketing, but my position is part of an […]
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Arpana wrote a new post, Designing Four Types of User Journey's on an E-commerce Website, on the site Arpana Shekhar 11 months, 1 week ago
E-shopping is no more a new concept in 2022 however, understanding the behavior, needs, and pain points of different types of shoppers and ensuring a frictionless user experience on the site is still a dream for […]
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Arpana wrote a new post, Improving UX with Growth Driven Design, on the site Arpana Shekhar 11 months, 2 weeks ago
In today’s date and age, a website does not only need to look good aesthetically but function well. The website is an essential element of a successful brand and its e-business. The website is the foundation of […]
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Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 1 year, 1 month ago
Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]
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Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 1 year, 1 month ago
A wise old owl lived in an oak.
The more he saw, the less he spoke.
The less he spoke, the more he heard.
We are aware that active listening builds stronger interpersonal relationships. It stands valid in […] -
Brianna Clyburn wrote a new post, Roll Out the Red Carpet for Big Data!, on the site Brianna Clyburn 1 year, 3 months ago
For many, the moviegoing experience is one that brings about an unexplainable euphoria. Maybe it’s the smell of the warm buttery popcorn or the feeling of the comfy leather seats beneath you (bonus points if […]
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