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MS-Digital Innovation in Marketing

Fox School of Business

Fox School of Business
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Samantha Sylvain

Profile picture of Samantha Sylvain

@samantha-sylvain

Active 15 hours, 46 minutes ago
@abigail-merola Hi Abigail! I loved reading your Dream Job page on your site! I felt as though I could relate to it and like I knew what you were feeling. I also work two jobs right now. It’s not the most ideal situation, but I am hoping soon I will be able to combine what I love to do into ONE dream job. I hope that happens to you as well. Lets connect! View
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  • Profile picture of Arpana

    Arpana wrote a new post, Designing Four Types of User Journey's on an E-commerce Website, on the site Arpana Shekhar 1 day, 6 hours ago

    E-shopping is no more a new concept in 2022 however, understanding the behavior, needs, and pain points of different types of shoppers and ensuring a frictionless user experience on the site is still a dream for […]

  • Profile picture of Arpana

    Arpana wrote a new post, Improving UX with Growth Driven Design, on the site Arpana Shekhar 1 week ago

    In today’s date and age, a website does not only need to look good aesthetically but function well. The website is an essential element of a successful brand and its e-business. The website is the foundation of […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Mapping out the Brand Story: The Black Elevation Map is Reshaping Travel Experiences, on the site Brianna Clyburn 2 months, 2 weeks ago

    Storytelling is one of the most important aspects of a marketer’s job. You have to effectively communicate your brand’s story, personality, values, etc. in order to get consumers on board with the “why”. Why […]

  • Profile picture of Arpana

    Arpana wrote a new post, Managing Brand with Sentiment Analysis, on the site Arpana Shekhar 2 months, 3 weeks ago

    A wise old owl lived in an oak.
    The more he saw, the less he spoke.
    The less he spoke, the more he heard.
    We are aware that active listening builds stronger interpersonal relationships. It stands valid in […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Roll Out the Red Carpet for Big Data!, on the site Brianna Clyburn 4 months, 2 weeks ago

    For many, the moviegoing experience is one that brings about an unexplainable euphoria. Maybe it’s the smell of the warm buttery popcorn or the feeling of the comfy leather seats beneath you (bonus points if […]

  • Profile picture of Arpana

    Arpana wrote a new post, IoT in Telehealth Care Industry, on the site Arpana Shekhar 5 months ago

    Earlier in my post, I emphasized how telehealth could disrupt healthcare. Today I will highlight the technical advancements in telehealth, which supports my argument about this potential disruption in the […]

  • Profile picture of Arpana

    Arpana wrote a new post, Adidas : Creating Higher Ad Relevancy with Data Insights, on the site Arpana Shekhar 5 months, 1 week ago

    The strategy of delivering the right message at the right time is part of German giant retailer Adidas’s effective digital marketing strategy. In today’s time, it’s crucial to understand all the touchpoints that […]

  • Profile picture of Arpana

    Arpana and Profile picture of Joel KochJoel Koch are now friends 7 months, 1 week ago

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, I Gotta Feeling… That AI is Going to Change the Music Industry, on the site Brianna Clyburn 7 months, 2 weeks ago

    Music is all about the way it makes you feel. Think about all the things that make your favorite song so special to you. Maybe it’s because you identify with the lyrics and they take you back to fond memories or […]

  • Profile picture of Arpana

    Arpana wrote a new post, Will Blockchain Improve Digital Marketing?, on the site Arpana Shekhar 7 months, 2 weeks ago

    Most of the buzz we have heard around Blockchain is in the context of bitcoin and cryptocurrency. However, as the technology continues to mature, blockchain is all set to change the landscapes of many industries. […]

  • Profile picture of Arpana

    Arpana wrote a new post, Will IoT technology make telehealth disrupt healthcare?, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 1 week ago

    Earlier in my post, I emphasized how telehealth could disrupt healthcare. Today I will highlight the technical advancements in telehealth, which supports my argument about this potential disruption in the […]

    • Profile picture of Abby Merola
      Abby Merola replied 8 months, 1 week ago

      Hey Arpana,

      I am not going to lie, I love the telehealth option at my doctor’s office. It makes it so much more convenient for me to get a doctor’s appointment since I work a full-time job and I can never get to the office before 5 o’clock. When I had a sore throat this one time, I had a televisit, and I could actually pout my camera up to my mouth and they could see that my tonsils were inflamed and called me in medicine, and I could do this appointment on my lunch break. loT devices are going to make it a huge introduction to the telehealth world, and I am all for it. I do not agree with you on the HIPPA compliances because you are still talking to your doctor, its not like you are speaking to some stranger on the street. You still have that doctor, patient confidentiality aspect. I think that especially in a world of COVID these AI technologies will have a beneficial impact on our health systems.

      Great Post!

      • Profile picture of Arpana
        Arpana replied 8 months, 1 week ago

        Hey Abby,

        I am excited you could see a doctor during a lunch break saving time and effort. For sure, there is patient-doctor confidentiality present in telehealth services, as you mentioned. However, with new IoT devices, the systems demand significantly crucial vitals to be shared on the web. That’s why I think compliance with HIPPA (data related to health information) becomes critical, a notch higher.
        You would remember when we just began shopping online, there was apprehension about sharing financial credentials. Similarly, if monitoring BP, A1C, and heart health become virtual over time, we would undoubtedly require robust data security compliance.

        I appreciate your feedback, Abby. See you tonight in class.

    • Profile picture of Taylor Hemphill
      Taylor Hemphill replied 7 months, 3 weeks ago

      The future of healthcare is absolutely going to be digital. Think about how often you see your primary care physician – for most people, it’s a one-and-done yearly physical. They’ll record your blood pressure and weight, and probably perform a metabolic blood panel. This only provides a single “snapshot” of your health, and doesn’t do a great job of telling the whole story.

      This is where connected health devices, like wearables, come in. Instead of that single snapshot for the entire year, your doctor has access to more data points across a wider range of time. This provides a more accurate representation of your overall health than a single doctor’s visit ever could.

      Telehealth is here to stay. There’s just so many opportunities to further incorporate technology into patient care.

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, It's All About the All-Inclusive Experience: How the Pandemic Continues to Influence Consumer Behavior in the Travel Industry, on the site Brianna Clyburn 8 months, 1 week ago

    The year 2020 has changed people and their behaviors drastically as they were forced to take a pause along with the rest of the world due to one of the deadliest outbreaks ever seen. Now, here we are nearly […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, My Activity, on the site Brianna Clyburn 8 months, 1 week ago

  • Profile picture of Arpana

    Arpana wrote a new post, Interview with Himanshu Sharma : A Successful Digital Analyst& Marketer, on the site Arpana Shekhar 8 months, 1 week ago

     

    It was a rare opportunity to have an interview with  Himanshu Sharma. I am thankful to him for sharing his time and words of wisdom.
    Introduction:
    Himanshu Sharma is the founder of OptimizeSmart.com, a U […]

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, Oh Baby, Baby How Was I Supposed to Know… That Child Care Was So Difficult to Manage?!, on the site Digital Marketing MKTG 5604 Fall 2021 8 months, 2 weeks ago

    Despite the idea that many companies and policies have evolved over time to be more mindful of the needs of parents with young children, there is still a very noticeable issue when it comes to the […]

    • Profile picture of Samara Grossel
      Samara Grossel replied 8 months ago

      Hi Brianna,

      This is such a hot button issue at the moment and has been gaining traction on social media. Last week, I saw so many of my followers post graphics depicting how the U.S. is the only country that doesn’t offer parental leave. Other countries offer this benefit to both parents with the promise of returning to their previous job positions. I love the idea for an app that you are proposing, as I think it would alleviate a lot of stress for parents to try to find the best care for their child. Right now, different services are sort of scattered all over the place, which makes it hard for parents to keep track of everything. Day care is expensive, and creating an app that would allow users to filter by type of care and budget would be a game changer.

  • Profile picture of Arpana

    Arpana and Profile picture of Gabi BrucknerGabi Bruckner are now friends 8 months, 2 weeks ago

  • Profile picture of Brianna Clyburn

    Brianna Clyburn wrote a new post, What a Feeling! AI is Making it Possible to Consume Music Through Rhythmic Vibrations in Clothing, on the site Information Technology Management MIS 5001 Fall 2021 8 months, 2 weeks ago

    The music we love the most is often the music that we can feel; from the emotions we experience when we hear our favorite melodies to the powerful lyrics that give us goosebumps. However, we don’t always think […]

    • Profile picture of Kirsten Overton
      Kirsten Overton replied 8 months, 1 week ago

      Hi Brianna!

      Interesting find! I love the idea of putting technology in a shirt. I immediately thought of an HP commercial that told a similar story but used lights. I read that this company also designed garments with lighting and won awards for it. I would be curious to see if they can combine two senses in one shirt (touch and sight).

      There could be multiple uses for this shirt as well. As we get progress to VR types of gaming, this could be used to enhance the experience of the user. I can only imagine what it would feel like to be in a game. The only downside to this shirt right now is how expensive it is. It’s almost unfair how it is free to listen to music with your ears and costs almost $4k for someone who is deaf.

      Great post!

    • Profile picture of Samantha Sylvain
      Samantha Sylvain replied 7 months, 3 weeks ago

      Hey Brianna,

      This is such an interesting find! I have never thought of literally feeling the music. Sometimes you can “feel” the music when you are listening to it but not literally. This is such a cool concept. It makes me wonder if dancers could use this technology as well when they are choreographing. Many choreographers like to choreograph on the beat rather than words. This could be a huge help to them being able to feel the beat rather than just listening to it. I would imagine this would be expensive however. This has to be powerful technology in order to transfer all those beats to a T-shirt.

    • Profile picture of Krupa Bhatt
      Krupa Bhatt replied 7 months, 3 weeks ago

      I am amazed by whoever came up with this idea. Who knew music could be 3D someday too. We tend to experience the music based on memory, how happy or sad the lyrics make you feel. This could definitely be a very useful product for people with disabilities. But it might be too expensive since it’s in the beginning phases. It might be able to reach a market where people in the music industry try to experiment with their music to get the context of what their audience might or might not like. It definitely has the potential to change the way people with hearing disabilities feel music.

    • Profile picture of Hilary Myers
      Hilary Myers replied 7 months, 2 weeks ago

      Hey Brianna!

      Interesting read! I had never thought about clothing that offered physical sensation before. I love that aspect of being at a loud concert or bar and being able to feel the music through your whole body; It adds another layer of enjoyment! It’s fantastic that this shirt is intended for people who are hearing-impaired – what a great way to consume music through another one of our five senses! I wonder if these shirts could also be applied to music therapy in the mental health world as well. I imagine combining a touch sensation with listening to help reduce stress and anxiety would be very beneficial. And perhaps using it for medical purposes could mean health insurance assistance with the cost.

      Thanks for sharing!

    • Profile picture of Samara Grossel
      Samara Grossel replied 7 months, 2 weeks ago

      Hey Brianna,

      This is such a fascinating find! As someone that loves the experience of live music, I love this idea. The vibrations of music can definitely have an uplifting effect on people, but I would have never thought to turn it into a wearable clothing item. I could see these shirts being used in a variety of settings from being studied in music school to helping improve mental health issues and more. I agree with some of the above posters that this device is too expensive and therefore would be difficult to be widely distributed at this time. While it might appeal to those who are hard of hearing, those who can listen to music the regular way might be hesitant at this price point. I do think this concept is onto something, however, and that maybe there would is a way to make it more available for the consumer in the future. Thanks for sharing.

  • Profile picture of Arpana

    Arpana wrote a new post, ZARA: Making BIG Impact with BIG Data & AI!, on the site Information Technology Management MIS 5001 Fall 2021 8 months, 3 weeks ago

    Zara, the world’s #1 retail outlet, is a delight for fashionistas and the envy of its rivals. What sets Zara apart from other retailers is the company’s unique supply chain system, based on big data optimization […]

    • Profile picture of Arpana
      Arpana replied 8 months, 3 weeks ago

      Thank you, Andrea,
      I would love to hear from you about the processes followed at Forever 21 sometime. It would be interesting to know how they make the best out of big data and technologies at their disposal.
      I second your thought on sustainability. Fashion is a $2.5 trillion industry and produces 10% of global carbon emissions. Manufacturing just enough and just right is an excellent solution to address the problem to an extent, and Zara scores one extra credit for that!

    • Profile picture of Henry Fountain
      Henry Fountain replied 8 months, 3 weeks ago

      Arpana, interesting article.

      I had no idea Zara kept such a tight eye on it’s inventory. The quick replenishment cycle model sounds like the perfect way to create an efficient inventory management procedure that keeps designs and distribution running seamlessly. It honestly should be adopted by more retailers. Not to mention, it is wonderful to see a company that takes consumer feedback so seriously, because often times in industries such as this, the consumer is the driver of sales so the consumer must feel like their opinions and feedback are taken seriously.

    • Profile picture of Regina Olkowski
      Regina Olkowski replied 8 months, 3 weeks ago

      Hi Arpana,

      I love this post! As a huge Zara fan myself, I had no prior knowledge of the value drivers of their business model. I do wonder how, given how heavily this model relies on an efficient supply chain, Zara is faring in this current environment. Also, I know that they don’t invest in advertising; but, instead, opt for retail storefronts. Like most companies, I’m sure they’ve had to pivot their go to market strategy a bit. Keeping a low inventory to stay abreast of current trends is really smart. I’m an avid Shark Tank watcher and the amount of entrepreneurs who have hundreds of thousands to millions in inventory sitting in a warehouse is an ongoing pain point.

      Really great read!

      • Profile picture of Arpana
        Arpana replied 8 months, 3 weeks ago

        Thank you, Regina.

        I am glad that you brought up that Zara doesn’t invest in advertisement. It pushes me to think about how creative the whole marketing process could be. There is no one way of doing it successfully. Many companies sign top-notch celebrities as their brand ambassadors, create innovative ads, design successful campaigns. Then there are organizations like Zara that don’t spend a single penny on ads or collaborating with celebrities buts still rule as the world’s # 1 retailer.

  • Profile picture of Arpana

    Arpana wrote a new post, Will Telehealth Care Disrupt Health Care Industry?, on the site Digital Marketing MKTG 5604 Fall 2021 9 months, 1 week ago

    Remembering the humanity crisis during COVID-19 period, the healthcare professionals and frontline workers have proven that “Superheroes do not always wear cape.” The Doctors, nurses, and other similar pro […]

    • Profile picture of Ryan Hartman
      Ryan Hartman replied 9 months, 1 week ago

      Arpana,

      I actually started using telehealth post pandemic. My doctor’s office previously didn’t offer this service but adopted it during the pandemic. I have found it very helpful since I live in Philadelphia and my doctor is back in my hometown in Maryland. I definitely agree that Covid has pushed the boundaries of medical services and for the better. Prior to my doctor’s office offering telehealth, I found it difficult scheduling appointments that aligned with weekends that I went home to visit my family. I often was taking off work just for a 10 minute appoint to refill prescriptions. Now, I am able to schedule video appointments easily through their portal, saving me hours of driving and pto.

      • Profile picture of Arpana
        Arpana replied 9 months, 1 week ago

        I would agree that the federal and insurance policy changes during the pandemic made telehealth accessible to millions. Often, telehealth is taken as an alternate to visit your doctor, but the future has much more in store. Consider a scenario where the doctor’s office has updates of a critical patient in real-time, following the synchronous telehealth model. That could bring along a paradigm shift in this industry.
        Thank you for your thoughts, Ryan.

    • Profile picture of Samara Grossel
      Samara Grossel replied 8 months, 4 weeks ago

      Hi Arpana,
      This was a great read! You raise some valid questions about telehealth and patient confidentiality concerns. I personally have used telehealth during the height of the pandemic, and have continued to for convenience reasons. Right now, I work remotely 3x a week, and therefore can hop on to a quick telehealth appointment during my lunch hour easily. While the pandemic has caused a lot of hardships, I do think the fact that health care providers have had no choice but to pivot to telehealth has been a positive change for most people. Think about how much time patients are saving commuting to an appointment, sitting in a waiting room, waiting for the doctor to come into the room, etc. Telehealth allows many of these stressors to dissipate and I find my doctors aren’t running as late in a virtual space. I hope it continues to be this way in a post-covid world.

  • Profile picture of Arpana

    Arpana and Profile picture of Laurel MillerLaurel Miller are now friends 9 months, 2 weeks ago

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