Sam Stanford

Big data and data analysis seem to be all the rage right now with companies. How are we measuring that? What can we see from the numbers? But with all this data one has to wonder, is the data leading to any […]

How would you feel if you received a Facebook friend request from the stranger standing next to you on the subway platform? While this may sound like a creepy storyline from Black Mirror, Facebook’s new patent w […]

In recent months, bundled services packages have become a real trend with companies looking to increase users and subscribers. Paying one monthly fee rather than several across different platforms, is not only […]

Hulu is a great example of how bundled packages can impact the customer journey and brand visibility. Over the last year, we’ve seen Hulu partner with companies that a first glance may seem like competitors f […]

“If a tree falls in the forest and no one is around to hear it, does it make a sound?”

I think about this old saying as it relates to content sometimes. If you create content, but no one watches or reads it, […]

Screen Time, a new iPhone feature, lets you know how much time you spend on your phone on apps and websites, allowing you to make more informed decisions about how you use your device.

According to my […]

How many people have bought something because someone you liked endorsed it? If you say no, you are either so above it all (congratulations!), or more likely, lying! The amount of times I have bought something […]

With all that is going on with Facebook and Russia and voting it has started to come my way and affect me as a normal Facebook advertiser. We have been talking a lot (as a CPA association) about tax reform and […]

With social media advertising taking off and companies like Facebook reporting huge numbers in ad sales, it seems like social media advertising is the hot new thing in marketing. However, as a social media […]

UCF Football: 2017 National Champions?

Last year, UCF football declared themselves 2017 National Champions. For those who don’t follow college football, they went 12-0 in the regular season only to be left o […]

Breaking news, Spotify is now jumping into DNA!

They are teaming up with Ancestry.com to give people access to make playlists based on their DNA, HUHHH!?? The article mentions that Spotify won’t actually have […]

Ah, the beauty of virality. Gritty, the Flyers new mascot officially broke the internet. Ok, that might be an exaggeration, but he sure made a splash. The orange bearded googley-eyed mascot hit the scene yesterday […]

Instagram stories came on the scene fast and strong, and based on what I’ve seen, they’re not going anywhere anytime soon. So – with that being said, you know what they say, if you can’t beat ‘em, join ‘em.

I […]

Kevin Systrom and Mike Krieger, co-founders of Instagram, announced their resignation from the photo-sharing app on Monday, raising questions about the future of the company. Although the pair did not give a […]

For the past year or two, my company has been utilizing Facebook advertising as a great way to reach target audiences without adding to the number of emails they receive. From event promotion to membership […]

Labor Day weekend this year felt different, almost weird on my timeline. With Philadelphia students returning back to school a week earlier than usual, I didn’t feel or see the same excitement that I’ve seen […]